Led the category management team to achieve the status of category captains with major customers and guide their category development. Responsible for achieving the standards in retail sales for product assortment, shelf placement, merchandising and pricing for major clients. Managed a team of 4 managers and 2 analysts. Main Achievements:• Developed and coached a team recognized as one of the most efficient in the company.• Obtained the position of captain for most of Canada’s largest retailers. • Transformed the team’s structure, responsibilities and priorities according to the needs of external and internal clients.• Introduced, designed and implemented a category vision and history for customers.• Achieved first place ranking for category management in the ‘Advantage Survey’ among direct competitors.• Established a governance to develop internal category intelligence.

Ensured the development and performance of all promotions and business strategies. Presented complex and in-depth analyses and recommendations to maximize revenue and net profit. Main Achievements:• Established and implemented guidelines to optimize promotions for more than 30 banners. Optimized 27% of 3,500 planned promotions. • Generated a $6.1 million increase in revenue and $2.1 million in profits.• Participated in the creation of a permanent organizational structure after the successful completion of the project.

Ensured category growth while providing strategic recommendations and analyses and assisting and influencing external and internal clients.Main Achievements:• Recognized by the customer as a category advisor offering the highest quality service.• Developed the category by ensuring the fastest growth for Walmart in the entire market.• Implemented Danone’s entire strategy at the customer, which resulted in the over-indexation of Danone’s brands. • Established sales strategies and participated in the development and launch of a new brand targeting all Canadian customers.

Developed, planned, implemented and carried out strategies to increase Danone’s distribution and sales, and to maximize business profits. Main Achievements:• Negotiated the first preferential agreement between Danone and the Metro Central Procurement.• Exceeded annual growth targets for each year of account management.

Developed, planned, implemented and carried out strategies to increase Danone’s distribution and sales, and to maximize business profits. Main Achievements:• Participated in the negotiation of IGA Québec’s warehouse transition while minimizing the business effects of this major move. • Exceeded annual growth targets for each year of account management.

Participated in the analysis, development, implementation and execution of strategies for category growth in a national account.

Assisted the account managers by creating scorecards, business analysis and presentations for new customers.

In charge of more than 60 clients in the West Island of Montreal. Contributed to the achievement of business goals, namely product availability, sales targets and the execution of Danone’s priorities.