Eric Farrell Email & Phone Number

Chicago, Il, Us

Kalamazoo, Mi, Us

Responsible for all marketing activities of the $850M+ Sage business unit with 15%+ YOY growth. Manage global strategy and marketing for highly innovative products. Initiate and lead business development deals through M&A. Additionally, lead sales training, medical education, health economic and policy functions. Coach, develop, and engage a diverse team of 40+ in developing and executing strategic business objectives. Key achievements and contributions include: • Successfully launched five new products (Sage Self Oral Care, AirTAP LC, PrimoFit, HalfMATS, MP- MATS) representing industry-leading innovations. Identified relevant problems in healthcare, collaborated with R&D teams on product development, and created markets for products. • Launched the first-ever product at Sage focused on solving an OR specific problem with MP-MATS which required building competency around an entirely market segment. • Collaborated cross-divisionally with Stryker Sustainability Solutions to achieve 64% growth for a co- marketed product launch.• Lead through adversity during a 2019 quality issue of a large product franchise, maintaining team engagement and building organizational capabilities. • Won the Stryker Marketing Excellence Council’s Collaboration Award (2019) and Talent Development Award (2020). • Achieved high Gallup team engagement scores for both the department and direct reports.

Kalamazoo, Mi, Us

Stryker purchased Sage in 2016. Relocated to Amsterdam to lead startup and scaled operations for the EMEA business to achieve 20%+ YOY growth, exceeding targets. Established vision and strategy, commercial team, and built clinical sales and marketing plans for the business. Key achievements and contributions include:• Restructured the EMEA commercial business from indirect to direct selling model in Western Europe which delivered a 4-year CAGR of over 40%.• Initiated clinical research relationships across 15 institutions and developed a KOL network across Western Europe. • Successfully navigated a large product recall in 2017 by maintaining employees and distributor engagement which resulted in recovery of 90% of lost customers and talent retention of 100%.

Kalamazoo, Mi, Us

Led multiple highly successful product launches, including strategic plans for revenue and market share growth, forecasting, inventory management, managing pricing and profit margins, and VOC feedback to R&D teams. Key achievements and contributions include: •Launched the Prevalon Turn and Position system with a 3-yr post launch CAGR of 130%. •Launched the Prevalon Seated Positioning System franchise in 2013.•Lead the $27M Prevalon Heel Protector product category to 27% growth in 2010, 15% in 2011, and 14% in 2012. •Built research relationships with 10 institutions and developed a KOL network to build clinical relevance of the Turn and Position brand and create a market

Kalamazoo, Mi, Us

Managed under performing territory and led business turnaround, moving from 66th to 23rd out of 66 territories within one year. Grew the territory by 35% to achieve $1.1M in annual sales. Additional achievements and contributions include:•Spearheaded and launched IAD assessments which were implemented enterprise-wide.•Negotiated sole-source contracts with multiple national GPOs (HealthPRO & MedBuy) and local IDNs.•Presidents circle award winner.

Bachelor’S Degree, Science

Master'S Degree, Science