Eric Ferrell Email and Phone Number
Eric Ferrell work email
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Eric Ferrell personal email
✦ Summary ✦As an accomplished VP of Merchandising with an extensive career history in organizational, revenue, andemployee development and long-term growth within the outdoor industry, I’ve found my successes have beenachieved with a dedication to forecasting, discovering new market potential, personas, and trends that allowan organization to expand product lines and meet unmet needs within the greater market.I specialize in designing, developing, and implementing innovative strategies and initiatives that takeadvantage of an organization’s unique strengths and placement to reach its highest potential. I am alsoexperienced in team cohesion and employee development, working to bring together disparate teams under aunified vision of success.✦ Areas of Expertise ✦Forecasting • Merchandising Strategy • Business Transformation • Continuous Improvement • ExecutiveLeadership • Product Development • Brand Management • Employee Retention • Strategic Planning •Operations • Market Trends • Customer Satisfaction✦ Key Achievements ✦▸ Oversee delivery of $8M+ in merchandise to as many as 9 locations in coordination with vendors andinternal teams.▸ Pioneered end-to-end development and launch of private-label brand.▸ Drove double-digit growth in Soft Goods, Hard Goods, and Footwear product categories within 3 years.Please feel free to contact me at ericferrell11@gmail.com.
Alabama Outdoors
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Vice President Of MerchandisingAlabama Outdoors Feb 2020 - PresentHomewood, Alabama, UsIn this position, I directly oversee a team of 5 Buyers in budgeting, forecasting, purchasing, and allocatingproducts in an omnichannel business. I also lead a team of up to 20 in product planning, including aligningproduct mix with ever-shifting customer demands. It is essential to remain up-to-date with and ahead ofchanging market trends. I also oversee the delivery of $8M+ in merchandise to as many as 9 locations incoordination with vendors and internal teams, as well as create seasonal financial plans, evaluate salesperformance continuously, and adjust inventory amounts to maximize profitability and product flow. I work todevelop and maintain healthy vendor relationships in order to proactively address supply shortages.- I led the creation of our business development board and processes, establishing 3 distinct avenues toprovide data on trends (envoys on college campuses, a living document with real-time feedback fromcustomers in store, and paid trend / fashion forecasting service), with resulting insights significantly informingBuyers’ strategies.- I also pioneered the end-to-end development and launch of a private-label brand, from sourcing, selecting,and building relationships with overseas manufacturing partners to coordinating international freight logistics,partnering with a small product design team to design the product and create samples, collaborating withmarketing team on branding, and executing a successful sell-thru.- We managed the procurement of screen-printing equipment and coordinated specialized training toenable in-house production capabilities.- Additionally, we delivered exceptional performance, with our in-house brand outperformingexpectations and surpassing the sales of Patagonia logo wear and other logo business combined andreaching 5% of overall sales in 18 months.- Another aspect of this position included organizing and ensuring smooth logistics for our store relocationsand grand openings. -
Director Of PurchasingAlabama Outdoors Mar 2016 - Jan 2020Homewood, Alabama, UsI managed 3 product categories (Soft Goods, Hard Goods, and Footwear), including leading our productcuration. I also participated on invitation-only product advisory boards for top-performing vendors, as well asproviding targeted training to establish the team’s expertise in forecasting and overall product management,from landing to sell-thru.- I drove double-digit growth in each product category within 3 years.- Additionally, I formed the buying and marketing teams, providing ongoing mentorship and facilitatingprofessional development to build a bench of future leaders. -
BuyerAlabama Outdoors Mar 2012 - Mar 2016Homewood, Alabama, UsI oversaw the Men’s category, as well as the company’s 5 highest-performing vendors.- One key accomplishment within this position was achieving 67% growth in Men’s business in 4 years; Itransformed the Men’s performance from 35% of overall business to 65% by 2016, positioning theorganization for even greater growth in the coming 4 years.- I recognized changing market trends – namely a growing preference for casual wear in the Men’s category –and directed the organization’s evolution into a lifestyle brand, evolving the Men’s product assortment toalign with customer demands. -
Operations ManagerAlabama Outdoors Jul 2010 - Mar 2012Homewood, Alabama, UsI led a team of 7 Assistant Store Managers in product receiving and allocation and ensured inventory accuracyacross all locations.- I served as the organization’s first Operations Manager, establishing the necessity of a role ultimatelyintroduced at each store.- One key role I played was instrumental in reviving a business in decline following the company’s acquisitionin 2010.- I defined the early product flow and e-commerce processes, initiating the evolution of the organization’sshipping logistics function.- Additionally, I worked to gain a deep understanding of various facets of operations, including inventory flowand logistics. -
OwnerCustome Sewing And Sales Oct 2004 - Jul 2011I oversaw all aspects of operations, from business planning, sales, and financial management to production,and drove an 18% increase in revenue by 2011
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Web Operator / Special Products Buyer / Office AssistantAlabama Outdoors (Smao, Llc) Jan 2002 - Nov 2004Homewood, Alabama, UsI provided diverse support, including processing online orders, communicating with customers and vendors,assisting with AP / AR, and managing the company’s website and records, and grew sales by 23% YOY.
Eric Ferrell Skills
Eric Ferrell Education Details
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The University Of AlabamaGeneral -
University Of Alabama At Birmingham
Frequently Asked Questions about Eric Ferrell
What company does Eric Ferrell work for?
Eric Ferrell works for Alabama Outdoors
What is Eric Ferrell's role at the current company?
Eric Ferrell's current role is Vice President of Merchandising ♦ Brand Cohesion & Market Trends ♦ Product Development & Project Leadership.
What is Eric Ferrell's email address?
Eric Ferrell's email address is er****@****ors.com
What schools did Eric Ferrell attend?
Eric Ferrell attended The University Of Alabama, University Of Alabama At Birmingham.
What skills is Eric Ferrell known for?
Eric Ferrell has skills like Sales, Management, Retail Sales, Inventory Control, Powerpoint, Store Management, Merchandising, Store Operations, Inventory Management, Microsoft Office, Retail, Customer Service.
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