Eric Ferrell Email & Phone Number

Birmingham, Al, Us

Homewood, Alabama, Us

In this position, I directly oversee a team of 5 Buyers in budgeting, forecasting, purchasing, and allocatingproducts in an omnichannel business. I also lead a team of up to 20 in product planning, including aligningproduct mix with ever-shifting customer demands. It is essential to remain up-to-date with and ahead ofchanging market trends. I also oversee the delivery of $8M+ in merchandise to as many as 9 locations incoordination with vendors and internal teams, as well as create seasonal financial plans, evaluate salesperformance continuously, and adjust inventory amounts to maximize profitability and product flow. I work todevelop and maintain healthy vendor relationships in order to proactively address supply shortages.- I led the creation of our business development board and processes, establishing 3 distinct avenues toprovide data on trends (envoys on college campuses, a living document with real-time feedback fromcustomers in store, and paid trend / fashion forecasting service), with resulting insights significantly informingBuyers’ strategies.- I also pioneered the end-to-end development and launch of a private-label brand, from sourcing, selecting,and building relationships with overseas manufacturing partners to coordinating international freight logistics,partnering with a small product design team to design the product and create samples, collaborating withmarketing team on branding, and executing a successful sell-thru.- We managed the procurement of screen-printing equipment and coordinated specialized training toenable in-house production capabilities.- Additionally, we delivered exceptional performance, with our in-house brand outperformingexpectations and surpassing the sales of Patagonia logo wear and other logo business combined andreaching 5% of overall sales in 18 months.- Another aspect of this position included organizing and ensuring smooth logistics for our store relocationsand grand openings.

Homewood, Alabama, Us

I managed 3 product categories (Soft Goods, Hard Goods, and Footwear), including leading our productcuration. I also participated on invitation-only product advisory boards for top-performing vendors, as well asproviding targeted training to establish the team’s expertise in forecasting and overall product management,from landing to sell-thru.- I drove double-digit growth in each product category within 3 years.- Additionally, I formed the buying and marketing teams, providing ongoing mentorship and facilitatingprofessional development to build a bench of future leaders.

Homewood, Alabama, Us

I oversaw the Men’s category, as well as the company’s 5 highest-performing vendors.- One key accomplishment within this position was achieving 67% growth in Men’s business in 4 years; Itransformed the Men’s performance from 35% of overall business to 65% by 2016, positioning theorganization for even greater growth in the coming 4 years.- I recognized changing market trends – namely a growing preference for casual wear in the Men’s category –and directed the organization’s evolution into a lifestyle brand, evolving the Men’s product assortment toalign with customer demands.

Homewood, Alabama, Us

I led a team of 7 Assistant Store Managers in product receiving and allocation and ensured inventory accuracyacross all locations.- I served as the organization’s first Operations Manager, establishing the necessity of a role ultimatelyintroduced at each store.- One key role I played was instrumental in reviving a business in decline following the company’s acquisitionin 2010.- I defined the early product flow and e-commerce processes, initiating the evolution of the organization’sshipping logistics function.- Additionally, I worked to gain a deep understanding of various facets of operations, including inventory flowand logistics.

I oversaw all aspects of operations, from business planning, sales, and financial management to production,and drove an 18% increase in revenue by 2011

Homewood, Alabama, Us

I provided diverse support, including processing online orders, communicating with customers and vendors,assisting with AP / AR, and managing the company’s website and records, and grew sales by 23% YOY.

Bachelor Of Business Administration (B.B.A.), Human Resources Management/Personnel Administration, General

Education record