Eric Fluck Email & Phone Number

Plano, TX, US

Plano, Texas, United States

• Lead Total Portfolio Optimization (TPO) efforts for PepsiCo Foods US (PFUS), including national End to End Strategy execution, Line-Item Optimization process, and Portfolio Health Reviews across entire PFUS product.
• Partner with Sales Strategy, Revenue Management, and Marketing teams on multi-brand innovation launches; translate broader portfolio & brand strategies into item-level tactics and field sales team execution priorities
• Wire with key customer and regional Sales teams via bi-monthly connects to ensure alignment to HQ annual priorities, address concerns with executing plans at point of sale, and customize national plans with regional.
• Collaborate with Global Transformation, Digital Product, and Data Science teams to design the future of PFUS portfolio execution via next-generation TPO analytical tools and frameworks, including Power BI reporting suite
• Develop national Must Carry List specifying SKU-level assortment to be carried in all FLUS distribution centers; partner with Supply Chain team to track execution and fill distribution voids
• Manage team of eight, provide skills coaching and career development support

Plano, TX

• Established the first PepsiCo Category Leadership team dedicated to eCommerce channel; responsible for category, assortment, and space consultancy for priority PepsiCo eCommerce customers
• Partnered cross-functionally with Sales, Insights, Brand, and Commercialization teams on best-in-class online sales execution; significantly overdelivered on all revenue, profit, and share KPIs across FY 2020-2022
• Developed and launched total portfolio share deep dive report leveraging proprietary and syndicated IRI eCommerce data; integrated insights from Numerator household panel data into quarterly executive team presentations
• Collaborated with key retail partners on omnichannel growth initiatives across beverage and snack categories to deliver annual business targets and shape long-term, insight-driven growth strategy
• Drove eCommerce agenda within broader PepsiCo Category Leadership/Insights organization and educate enterprise/regional customer teams on channel trends and emerging opportunities

White Plains, NY

• Shaped PepsiCo beverage revenue growth strategy via competitive pricing intelligence and analytics as part of North American Commercial Planning organization
• Monitored and assessed competitors' pricing / promotional tactics; worked to develop strategies to effectively address / preempt
• Partnered with sales leadership teams on price-pack architecture and competitive positioning across current portfolio and innovation launches

Cincinnati, OH

• Led Strategy and Business Intelligence efforts on the PepsiCo Kroger Category Leadership team; supporting the company’s entire product portfolio
• Conducted deep-dive business, shopper, and competitive analytics; identifying the most critical "problems to solve"
• Educated regional and HQ Sales teams on current trends/insights relevant to future growth
• Developed and maintained advanced tools to report and analyze business performance
• Leveraged Kroger syndicated and internal analytical resources to generate broad exportable, actionable insights for Kroger and PepsiCo

Plano, TX

• Partnered with PepsiCo HQ sales/marketing and 7-Eleven buying teams to develop sales strategy for Gatorade, Tropicana, Naked Juice brands and their broader categories across ~8,000 U.S. locations
• Improved field sales team execution via development of diagnostic selling tools that targeted merchandising gaps and opportunities down to individual store level
• Leveraged IRI and proprietary data to generate actionable and transferrable category/consumer insights
• Coordinated internal space planning personnel and customer merchandising team efforts to develop cold vault planograms that optimize assortment and product flow to enhance beverage sales

Plano, TX

• Provided category/consumer insights and analytics support across the entire PepsiCo beverage portfolio for six regional grocery customers with 700+ combined stores
• Utilized syndicated data sources to identify emerging consumer trends and growth opportunities
• Developed reports and analytical tools to diagnose sales trends and shape promotional tactics
• Presented consumer insights at customer growth summits, business reviews, and regional sales conferences

Somers, NY

• Conducted in-depth analysis of company's innovation launch and commercialization process, utilizing syndicated and in-house data sources to assess both process efficacy and new product success
• Designed and distributed innovation evaluation survey to over 200 sales personnel to gauge satisfaction with current innovation launch process and identify areas for improvement
• Collaborated with 20+ key process stakeholders to leverage in-house innovation expertise
• Presented process recommendations and innovation guidelines to panel of senior executives

Vienna, VA

• Evaluated over 90 companies as member of due diligence team partnered with private equity firm Lindsay Goldberg; analyzed key performance drivers, market outlook and trends, competitive landscape
• Contributed to multiple completed acquisitions and several late-stage deals as part of cross-functional team; conducted strategic reviews of portfolio companies
• Directed teams of two to four analysts performing research and analysis; shaped team's output and collaborated with management to synthesize work into finished client presentations
• Trained teams of new analysts in research skills and advanced use of Microsoft Excel

Vienna, VA

• Identified $25MM in synergies for acquisition by quantifying overhead cost efficiencies when combining operations of two large industrial firms
• Directed interviews with industry experts, managed surveys of customers, and mined qualitative sources to develop comprehensive views of market dynamics, pricing, and competitive intensity
• Constructed profit-maximization and forecasting models for gas turbine power plants in several US regions as part of energy sector investment strategy

Mba, Strategy, Business Analytics

B.S., Business

Activities and Societies: Phi Beta Kappa, Beta Gamma Sigma, Advertising Club