Eric Ford Email & Phone Number

Dallas, Ga, Us

- Led a high-performing sales team to consistently exceed revenue targets, achieving double-digit percentage growth year-over-year.- Developed a strong skill set in product development, leading cross-functional teams in developing and launching new products that met customer needs and contributed to significant revenue growth.- Worked closely with QVC to develop an exclusive line of power products which lead to an incremental $3.2M in sales within the first 2 years. - Grew Vinci Brands' assortment in Target by 33% year-over-year (2023). - Successfully negotiated complex contracts and partnerships with key accounts, resulting in 23% overall revenue growth in 2022. - Created margin analysis tools and processes that were adopted as company-wide SOPs, resulting in increased efficiency and productivity of the entire sales team. - Built and maintained strong relationships with key stakeholders, including C-level executives, industry influencers, and strategic partners.

- Managed over $150M in business across various retail channel accounts, including Best Buy, Target, Walmart and QxH- Successfully developed and executed sales strategies that resulted in year-over-year revenue growth of over 45%.- Fostered strong relationships with key accounts and partners, resulting in increased market share and new business opportunities.- Managed and mentored sales managers to achieve and exceed quarterly and annual sales targets.- Worked collaboratively with cross-functional teams to develop and implement go-to-market strategies for new product launches.

- Successfully developed new business with substantial year-over-year growth the following growth percentages over a four-year period:o Year 1: Took the business from $0 to $500K in revenue.o Year 2: Increased revenue by 326% to $2.3Mo Year 3: Increased revenue by 291% to $9Mo Year 4: Increased revenue by 100%, to $18M.- Responsible for growth of 70% with a single account going from $40M to $68M in one year.

- Improved account profitability from -10% to over 60% profitability within a year.- Responsible for double- and triple-digit account growth with currently established customers as well as developing new and incremental opportunities. - Worked closely with internal teams to improve, maintain, and develop new company SOPs.- Responsible for maintaining customer relationships with CEO, SVP, and Buyer partners. - Managed annual program developments and negotiations that benefitted both parties to improve partnerships and drive sales.

- Successfully leveraged prior relationships to create new sales and growth opportunities, developing strong partnerships.- Drove profitable sales growth within multiple current and new national accounts, spearheading international expansion efforts.- Managed end-to-end sales strategy development and execution, aligning initiatives to achieve desired outcomes, while contributing to the development of new company SOPs and collaborating with internal teams and dealers on channel-specific marketing activities and product launches.

- Successfully drove profitable sales growth across multiple national accounts in the US and Canada- Maintained realistic forecasts and ensured timely product shipments by collaborating with internal teams- Managed annual program developments and negotiations, creating mutually beneficial partnerships resulting in increased sales.

- Drove profitable sales through strategic product planning, impactful marketing plans, and optimized merchandising efforts- Managed successful launches of new businesses and expansion of existing ones within my categories- Maintained a healthy inventory position and managed buy-ins and exit strategies through close collaboration with the inventory team- Excelled in maintaining strong vendor relationships, leading complex negotiations, and developing category strategies to drive sales growth, while working collaboratively with cross-functional teams to implement effective cross-channel marketing placements.

Boca Raton, Fl

•Maintain positive cross functional working relationships with key business partners as well as develop new ones•Continually work with vendors to developed promotional plans for accessories that maintain overall profitability for the category•Work with cross functional teams to implement cross channel marketing placements for promotional activities and launches•Negotiate with vendors on product costs, promotional rebates and incremental support to help drive IGM and offset expenses•Work closely with key vendor partners to ensure Office Depot is first to market with new product launches•Developing and maintaining analytical reporting to help with key business decisions

Boca Raton, Fl

•Developed positive cross functional working relationships with key business partners•Created automated reporting to support my Category Merchant and 2 additional Merchants•With Support of Category Merchant, developed promotional plan for accessories that maintained overall profitability for the category•Manage and Maintain advertising log and O&A log•Negotiate with vendors on product costs, promotional rebates and incremental support to help drive IGM and offset expenses •Developed innovative product ideas to drive incremental sales and IGM•Develop, mentor and continue to help on board and develop new assistants and team members•Drive and willingness to take the lead on projects that not only benefit my category but other categories within the organization

•Developed a positive working relationship with the merchant teams and key cross functional business partners•Developed and implemented collaborative solutions that benefit the merchant group, the stores, and the business•Developed key vendor relationships•Know how to “red line” a store map to make any corrections/adjustments to change the layout of a store•Corrected product adjacencies on multiple store maps•Communicated new product layouts and changes to 1100+ stores•Created memos to communicate important messages to all 1100+ stores

•Managed a team of employees to complete a new or remodel store•Built a team of proactive employees who completed tasks before being instructed.•Developed working relationships with store managers and district managers earning their trust and respect•Completed projects ahead of schedule always achieving the desired result•Received multiple acknowledgements for exceptional results•Managed the first test furniture clearance center•Remodeled and opened the second clearance center in Eau Clair, WI two weeks early without my group of remodel associates•Managed all aspects of remodel/new store projects from start to finish

•Managed all aspects of running a retail location•Brought the shelf out numbers from 600 to fewer than 50 •Brought the store into positive comp sales/IMU numbers•Brought the sale attachment rate up 16% to an associate bonus level by the end of the first quarter

•Managed operational store tasks•Managed 20 to 25 Employees•Earned the trust and respect of all associates•Received rewards for exceptional performance

•Experience in people management•Experience in task management•Knowledge and use of all store systems•Received rewards for exceptional performance

•Experience at five store locations•Experience in all departments•Received rewards for exceptional customer service