Rainjoy designs and markets innovative solutions by protecting cyclists against rain, increasing their visibility, and supporting sustainable transport and soft mobility. Bub-up® is the first product marketed by the company, it is a rain protection bubble for everyday cycling that opens instantly and can be installed on any bike model. Once it is no longer needed, it is easy to store and carry.- Part-time professor in marketing and innovation for business schools and University.

- I am currently in a business incubator working on my own start-up specialized in bike accessories. My major product is the Bub-Up, the Rain Protection Bubble, a breakthrough innovation in bicycle with the ambition to become a true alternative to the rain clothes.- Part-time professor in marketing and innovation.

Senior Consultant and professor in Strategy, Marketing, Innovation and Trade for the food industryMy work environment was like a cluster, connecting small and large companies, research and development and university.

In charge of the trade department : product-based fundraising on mass market. Turnover : 5M€Marketing and sales strategy, launch of new products in France and Internationally, develop new markets opportunities and new distribution channels.Coordination and management of additional E-commerce and Mail Order activitiesDevelopment of sales/marketing partnerships and cobrandingManagement, planning, sales forecasting and supervising of financial budgetsManagement of a sales and marketing team

Management, development and animation of my own counsulting structureExpertise: Strategy, Operational Marketing, Advertising, Web Marketing, Advertising Edition and PackagingCustomer References: Ternélia, Hasbro, Fruité, Entremont, Oïa Beauté, Industry ...Main customer: Ternélia, a major tourism association managing nearly 50 villages clubs in France, creating the brand Ternélia, defining a brand platform, launch of the brand internally and externally, proposed a strategic business plan and implementation of actions.Launched Cobranding, entity that specializes in co-branding (marketing partnerships between brands)

Recommendation and implementation of marketing strategyResponsible for sales forecastingManagement of marketing researchProduct and packaging design in association with the R & DLaunches product lines in supermarkets and dedicated circlesCreation of sales tools, POS and promotional campaignsTraining and animation of the sales forceManagement of PR (press conferences and press releases) and advertising budgetsDevelopment of 2 loyalty clubs combining promotion and direct marketingDevelopment and selling of Trade Marketing operations and cross operations with partner brandsManagement of the sponsorship / event filesHead of Corporate Communications (publishing, Internet ...)For these missions, I was able to rely on an annual marketing budget of 800 K€, a team of 4 and external service providers (advertising agencies, design, promotion, web agency)

Advertising Manager: global communications consultancy, management and development of a portfolio of clients (industry, food processing, tourism).Customers: Alpina Savoie, Jet Services, St Microelectronics, Rhône Poulenc…I have also work during this period for a webagency IMDEO and the communication company Medialogie