Eric Fulks Email & Phone Number

Watertown, Wi

I began with the company as the E-Commerce Merchandise Manager knowing that I would be fulfilling the role of head of marketing also and eventually transitioning into a full time leadership role within marketing. I was named VP of Marketing within three months of beginning with Home Concept and now lead a team of designers, programmers, marketers, customer service and any other customer facing team member. Since beginning my role as VP of Marketing I have helped to re-allocate marketing funds from poor performing PPC campaigns into remarketing efforts that have yielded a 10 to 1 ROI. Using the same budget we went from losing money monthly or breaking even to adding a significant revenue stream. I have overseen the transformation of our eBay marketplace. Turning it around and in under 30 days more than quadrupling the income from eBay. I lead the team that launched our newest property, www.miracledesk.com, and with my teams help came in under budget, ahead of schedule and are posting sales from organic traffic already. I have also renewed our emphasis in social media advertising/marketing, content marketing and SEO to generate more organic (read free) traffic and currently am leading a team of content creators, researchers for keywords and marketers to get the word out about the new content. I also still tend to the everyday tasks as the buyer for the company and act as the face of the company to sales reps, new vendors and any partnerships. I also manage the majority of the staff, deal with high priority customer cases, act as the go between for the owner and any outside companies, research and vet all new software and marketing ideas, maintain current on industry standards in both the buying and marketing field and occasionally find time to sleep ;) I love what I do, I love helping to grow a company with massive upside potential and I love leading and developing leaders.

Watertown, Wi

I am starting as the new ECommerce Merchandising Manager. I will be in charge of buying, inventory, marketing and sales to name a few things. I plan to reduce overhead, increase sales through marketing and sales efforts and negotiate lower prices for our merchandise. I will also look for new channels to sell, find new distributors, use a comprehensive social media strategy to engage our demographic and optimize our SEO to increase organic traffic. We are not the leaders in our industry yet but we will be soon.

Milwaukee Wi

Develop a successful small business through comprehensive strategic planning and management ofoperations, financials, and sales team. Acquire clients and grow accounts with compelling salespresentations targeted to meet each customers’ business requirements. Build promising leads and a strong client base through extensive networking and consultative cold calls to learn and understand clients’ needs. Lead marketing and advertising initiatives by creating marketing collateral for print and online campaigns and by driving brand positioning and recognition efforts.● Grow a high-performing sales team by recruiting and hiring sales talent, training team in provensales techniques, and coaching sales associates to reach high revenue goals.● Increased revenue by 100% year over year by leveraging sales and marketing strategies combinedwith motivating management techniques.

Pewaukee, Wi & Oconomowoc, Wi

Led the sales and operations of a membership-based fitness facility by providing exceptional member service and maintaining oversight of facilities and business plans. Successfully sold memberships and personal training packages to grow business and increase revenue, and delivered service that secured retention and account growth, including creating personalized meal plans and workout plans. Liaised with owner and vendors to maintain optimum operations.● Set an unprecedented personal training sales record, selling more personal training services in 2months than in the previous 5 years combined.● Consistently met or exceeded membership sales quotas by creating successful ad campaigns and promotions to sell memberships as well as vitamin and supplement lines.● Ensured that customers were satisfied and actively resolved issues, including follow-ups andsuccessful collections on past due accounts.

Charlotte Y Alrededores, Carolina Del Norte, Estados Unidos

Developed business from the ground up by hiring and training technical and sales staff and building a strong customer base that generated exceptional revenue and referrals. Led networking and teamdevelopment to create strong internal teams and external collaborations. Managed technical operations by running servers and leading software updates.● Achieved a consistent #2 ranking for lead generation for a large client, and beat a long established lead generator to reach the #1 ranking for a month after only 3 months under contract.● Met sales and web traffic goal through a combination of guerilla and traditional marketingstrategies, as well as site and ad optimization and affiliate marketing initiatives.● Cultivated positive business partnerships to drive market share increase and strategically positionproduct offerings for sales success.

Charlotte Y Alrededores, Carolina Del Norte, Estados Unidos

Developed a telecommunications sales system and internet marketing campaigns to drive revenue and growth for life and health insurance as well as 401k products. Managed the performance and activity of the sales team by training, coaching, and evaluating team performance. Led strategic planning for sales and marketing business units.● Set the single-day sales record for the office by making the most telephone-based sales of lifeinsurance policies in a single day.● Ensured the success of a new Charlotte office by recruiting and hiring top talent.● Set and achieved sales goals by analyzing financial reports and forecasts, developing metrics, and monitoring performance to identify needed interventions and process improvements.

Milwaukee Y Alrededores, Estados Unidos

Increased regional market share by adding new accounts and growing existing accounts. Leveragedeffective cold-calling, prospecting, and an extensive business network to reach new clients and setappointments for sales presentations, resulting in exceptional revenue growth. Managed teamperformance and motivated sales staff to meet and exceed quotas.● Sales success resulted in appointment as sales rep trainer; developed and delivered engagingtraining in sales techniques and product knowledge to groups of 20 to 600 sales reps.● Won multiple performance awards, including recognition for sales volume, training success, andleadership talents; awards included Fastest Regional Growth and Top 100 Sales Rep nationwide.