- Primary external advocate and presenter for Acquia’s solutions at customer, partner, and prospect events.- Support the global field by helping close key strategic accounts to increase adoption of Acquia Open Digital Experience Platform with specific focus on “cross-cloud” opportunities. 17% increase New Product ARR achieved in 2020.- Support analyst relations teams with inquiries and communications with key analysts. Achieved “Leader” status in Gartner MQ for Digital Experience Platforms, securing #2 position in 2021.- Lead the creation of key executive presentations at events including Sales Kickoff, customer conferences (Acquia Engage Innovation Showcase, Experience Acquia), partner events, and other thought leadership showcases.-Supported cross-functional launch of new “Acquia Open DXP” via development of new USP’s, researching and building buyer personas, and creating value-oriented messaging briefs, creating net new pitch decks, and training sellers. - Product Marketing lead for sales enablement activities, including creation and training of net-new Sales Playbooks aligned to Drupal Cloud and Marketing Cloud USPs.-Organize and deliver Monthly Product and Compete call with cross-functional input from Product Management, Professional Services, Sales Operations, and more.- Deliver Monthly/Quarterly New Hire training to educate sellers on the value of our portfolio, key areas of differentiation, and customer success. - Create and deliver Monthly Marketing Program GTM Update to sales organization.- Conduct company wide win/loss program for portfolio of 14 products with strategic lens on key competitors, emerging product lines, and historic W/L trends.- Create and update competitive battlecards for full solution portfolio and specific products, create net new competitive materials to support company wide business initiatives and competitive programs.

- Led cross-functional product launch of personalization solution “Acquia Lift V4” including by aligning and stakeholders from product management, engineering, customer success, demand gen, public relations, analyst relations, web, sales, and more.- Incorporated the newly acquired product, Mautic, into Acquia portfolio via creation of new datasheets, pitch decks, competitive materials, website content, videos. Developed and enabled sellers on 5 key sales plays for Mautic product to operationalize approach for selling new prospects and into existing customer base.- Launched Lift “Partner Program” to quickstart personalization efforts via digital agencies, expanded program to 20+ partners in two quarters.- Created and delivered keynote presentations highlighting company innovation and value at Acquia Engage New Orleans, Acquia Engage London, Acquia Engage APJ, and Experience Acquia Paris. Received 2019 Field Excellence Award.

- Rebuilt Acquia’s personalization messaging, positioning, and go-to-market strategy, resulting in increase in pipeline coverage by 1.5x.- Acted as SME and thought leader for personalization across the business with specific focus on net new and expansion opportunities. Oversaw a 48% revenue growth for Acquia Lift, an improved win rate by 6-10% for qualified opportunities, and increase in attach rates to core product by 3-5%.- Directly influenced the largest standalone personalization deal in company history of over 300k ARR.- Improved renewal rates ≈10% via creation of personalization workshops, strategy sessions, and working with Account Management on direct sales engagements and enablement to articulate product value.- Led analyst engagements and briefings that resulted in entry of Acquia Lift into the Gartner Magic Quadrant for Personalization Engines for the first time.- Led creation of clickable “live demo” to display ease of use for creating personalization campaigns for business users. Demo was used at 5 customer events, 15+ partner engagements, and 30+ prospect meetings.- Built new product explainer videos for 7 products, including scripting, product visuals, and acting as primary “broadcaster.”-Jointly delivered Keynote at Acquia Engage Austin with CTO and co-founder after >1 year at company. Received 2018 Field Excellence Award.

• Identify key themes and topics in the web experience industry as they relate to Akamai’s complex platform of solutions and products. Develop, plan, budget, and manage strategic programs around these themes to reach audiences across global markets in seven languages. Directly contributed to 20% of total lead generation, and significant increase in website traffic.• Establish programs that increases global campaign effectiveness and limit random acts of marketing by centralizing global program strategy delivering easy to activate content, messaging, and imagery to regional field teams.• Support successful web experience product launches for Akamai’s $1B Web Division by collaborating with Product Marketing and Product Management teams to execute go-to-market strategy.• Align key stakeholder’s organization-wide around cohesive messaging themes and priorities by managing Akamai and third-party web experience content strategy.• Identify and track web KPIs – including unique visitors, high-value engagement, session duration, pages per session, bounce rate – to evaluate and optimize campaign, program, and tactic success.• Manage cornerstone and derivative content creation mapped to multiple stages of buyer journey. Initiates transition to embrace interactive and HTML content.• Improve ongoing global email program production, activation, and optimization for new and existing customer audiences. Manages implementation of perpetual nurture streams with Marketo team to deliver “always on” e-mail campaigns and re-engage stale AQL’s to increase lead generation.• Execute cross-functional program tactics including website activation, paid and organic search, paid and organic social, content syndication, online ads and events.

• Led integrated global content strategy and development of clear, concise, differentiated market-facing content targeted at business and technical decision makers to support web division and corporate marketing campaigns.• Wrote and managed creation of 200+ buyer-focused thought leadership and demand generation assets including e-books, white papers, infographics, videos, top lists, focus sheets, blog entries and byline articles for use in inbound and outbound digital marketing.• Coordinated with Industry Marketing team to develop vertical specific content, including: Commerce, Travel, Financial Services, Pharmaceutical, Manufacturing, and SaaS.• Increased marketing efficiency by creating and instituting cross-functional content calendar and messaging matrix to coordinate content efforts across departments and business units. • Streamlined organizational complexity by creating and instituting a marketing campaigns framework across various corporate and divisional marketing teams, including campaign brief, program structure, and template creation for all digital programs.

• Utilize web, e-mail and social media tools to spearhead multi-faceted marketing campaigns that drive membership and engagement and build the organizations brand.• Bolster marketing campaigns by project managing external design work. Oversee projects to completion by outlining objectives and goals, identifying budget and schedule, selecting vendors, and organizing internal feedback teams.• Track and evaluate analytics to determine effectiveness of campaigns and drive decision making. • Coordinate with Marketing and Development, Public Service, Government Relations, and Membership Departments to develop digital publicity campaigns for individual events and long-term department initiatives. Ensure consistency of marketing efforts across departments. • Craft official statements and press releases on behalf of organization.• Manage media requests in inquiries. Connect association leaders and relevant members to reporters and journalists to improve organization's brand and enhance public perception.• Coordinate with Boston Bar Foundation staff on cross-promotional opportunities that meet strategic objectives of both organizations. • Retained previous duties of Digital Content Manager role, including Managing Editor of BBA Week, website and social media responsibilities.

Promoted to Digital Content Manager and senior staff in February 2013 based on performance• Act as point person for all digital media platforms, with focus on BBA website (www.bostonbar.org). Work across departments to ensure content presents cohesive message reflecting current focus and direction of the BBA. Make proposals to improve content, design, and structure and work with vendors as necessary. • Editor of BBA Week, award winning e-publication with a distribution of more than 11,000. Create and delegate content creation to support staff of contributing departments. • Lead weekly meetings with Executive Director and senior staff to identify and develop short and long term communications strategies and execution. • Responsible BBA social media accounts, with focus on Facebook, Twitter and four staff operated blogs.

Promoted to Communications Coordinator in June 2011 based on performance and to take role updating newly redesigned BBA Website. • Updated BBA website with headlines, highlights, publications, reports, photographs and official positions. • Facilitated transition of The Boston Bar Journal to web based publication using Wordpress expertise. Designed new webpage, (www.bostonbarjournal.com) and redesigned mailer to reflect online conversion using Adobe Dreamweaver and HTML. • Keep BBA social media profiles with up to date with relevant content and information in conjunction with BBA Communications Director. • Created, researched and wrote sustainability blog as part of BBA President’s yearly initiative. • Retained majority of duties from Communications Assistant position.

• Wrote polished news releases, feature articles, blog posts and law firm news items on tight deadlines. • Assisted in development of BBA Week. Created original content for weekly e- publication and BBA social media profiles. Coordinated with Communications Director, BBA staff, law firm media professionals, court staff and affinity bar associations. • Established relationships with law firm marketing professionals and assisted Communications Director in handling press inquiries. • Associate Editor of the Boston Bar Journal, a peer reviewed publication of the Boston Bar Association. Coordinated efforts of Board of Editors and authors. • Responsible for taking photographs at events, trainings, legal education programs and public service initiatives. Edited and captioned photos for albums on BBA Picasa website.