Eric Fullmer Email & Phone Number

Metairie, La, Us

New Orleans, Louisiana, Us

Co-leads a team that integrates dynamic content across Ochsner's subdomains. Primary role included building out the audience strategy to allow the content teams to execute on different subsets of website visitor behavior. This included the setup of Salesforce Interaction Studio.Manages the call tracking and prospect list pull software for the marketing department. This includes a recent transition from CallRail to Invoca.Audits the digital agency and all marketing software contracts used by the Marketing Programs team annually. Provides recommendations to leaderships based on audits and re-negotiates contracts on behalf of the team.Manages a team that oversees digital media strategy, landing page development/optimization, digital agency management, tracking and analytics (including ROI and Loyalty).

New Orleans, Louisiana, Us

Analyzed integrated marketing campaigns across channels and used data to improve campaign performance.Developed and maintained ongoing acquisition and retention marketing campaigns through marketing automation. This included the setup of Salesforce Audience Studio, a data management platform. Built and optimized a time-decay based attribution model in order to accurately reflect downstream patient encounter revenue associated with marketing’s efforts. This required partnering with individuals in the Finance and IS departments.Created a service line prioritization grid that measured each service lines’ marketing readiness to ensure marketing budget is used efficiently.Managed digital media budget and partnered with Ochsner's digital agency to ensure budget was spent efficiently across each region and service line.

Worked directly with advertising agencies to help their clients reach the correct audiences through programmatic advertising.Built, managed, and optimized programmatic campaigns (Display, Video, Native, Audio) using a mixture of behavioral targeting, contextual targeting, retargeting, look-a-like audiences, and app ownership targeting.Worked with third party companies to provide clients with additional protective measures for viewability, ad fraud, and brand safety.Analyzed campaign results to provide audience insights that help clients understand their customer’s behaviors and plan more effective campaigns.Partnered with the sales team to respond to RFPs, upsell premium products, and strengthen relationship with agency contacts.

New Orleans, La, Us

Worked directly with clients to clearly define their marketing and communications goals, evaluate marketing strategies, define target audiences, and direct tactics to turn goals into realityManaged, mentored, and trained a team consisting of an Assistant Media Planner, SEM/Social Media Campaign Manager, and Digital Media Interns. Analyzed campaign results in order to optimize campaigns and provide recommendations for future initiatives.

New Orleans, La, Us

Assisted in the planning and buying of campaigns by generating insertion orders, creating spec sheets, trafficking tags/creative, and processing invoices.Pulled weekly reports to ensure the proper pacing of the campaigns.