Eric G. Email & Phone Number

Changchun, Jilin, China

1、Assist Brand manager to developTB &TP brand strategy and implement marketing plans to achieve business/marketing goals；TB business:0.7billion business，No.1 market share in TB category;TP business : 1.63 billion gross sales. No. 1 market share in TP segment market.2、Responsible for TB &TP brand communication development to drive brand equity value;3、Identify TB &TP online& offline business issue and opportunity by leveraging internal & external data and propose action plans;4、Monitor & control marketing budget of the product range under control;P&L management5、Regularly provide brand tracking report and sales forecast to relevant personnel;6、Work independently with external agencies/vendors & internal business counterparts.

2014/09-2015/09---Product Specialist 1.Assist product manager to operate the Ink business unit,including product portfolio,price strategy,package,delivery channel and promotions.2.Support new product launch,including ATL (App ADs +Wechat ADs +eADs outdoor ADs)&BTL roadshows, in-store displays.3. Cooperate with agencies & budget controls. 4.Daily business monitor & propose the appropriate actions.2015/09-2016/03---Partner Sales 1.Responsible for the business about JiLin Province,serves as the expert to the partner for compex information regarding product, services and software transitions,promotions and configurations；2.Achieve assigned quota for the company products about printer supplies;3.Responsible for the management of the authorsized resellers, educates and updates partners on new company technologies or solutions.May be brought in by partners to sell company brand to end customers;4.Recruit and develop business relationship with new partners.

China

1. SFA data analysis, SKU analysis and execute the BTL activities , display strategy , control the LKA price system .2. Modern trade, execute the promotion activities and complete the distribution ,displayand the sales target; Mini Roadshow or event negotiation.Allocate the activity stores in region;Lead internal and external partners to ensure successful design & flawlessly execution of BTL activations, including in-store display, free tasting, promotion,strategies and promotion plans.3. Traditional trade , take orders , popularize merchandising tools, execute the display strategy in TT channel.