Specialist in providing taylor-made solutions for sourcing, recruiting, onboarding, training and retaining top international talent in culinary arts and hospitality management.

Recommended and managed internal and external stakeholder communications and messaging during the pandemic period.

Providing career coaching and job finding strategies and tactics to an international student population with a broad scope of educational backgrounds and professional career paths.

Optimize culinary learning and professional development through technical execution and academic evaluations, personalized coaching and motivational sessions, profile development to optimize student-industry placement matching and real-life learning goal setting. Activities include practical skills and personality evaluation against specific industry placements, one-on-one coaching and career aspiration identification against objective learning achievements, student-job profile matching, setting and achieving short-term learning against long-term career goals.Developing and maintaining valued-added relations with Executive Chefs and Human Resources. Culinary Program presentation features and benefits, value-added selling, follow-up communication, feedback. Open-House presentations, learning center tours, on-site student visits. Excellent conflict resolution record.

Successfully developing and managing industry relations with leading Swiss and international hôteliers at both hotel and corporate levels. Promoting the hospitality management and culinary arts programs to industry leaders to harness their support. Preparing and coaching students from 60 countries to enter the hospitality industry. Qualifying and assessing students of diverse nationalities and matching their profiles against internship and first employment opportunities worldwide. Providing performance feedback for academic improvements.

Held management positions, developed and executed sales & marketing and communications strategies for Les Marécottes, Champéry and Anzère Tourism Offices. Developed and implemented a loyalty program generating 90% year-on-year sales sales increment. Identified key partners and negotiated commercial agreements with British National Snowboarding Team, Snowjet Airlines, Saint Bernard Dog Foundation. Spearheaded successful campaign to acquire the 2012 World Transplant Winter Games.

Founded Peak to Sea Consulting to provide marketing communications and business development expertise to companies, communities and régions. Press Center Manager for the 7th European Youth Olympic Winter Festival uniting 1,200 athlètes and 150 journalists from 41 countries for 8 disciplines on 7 competition sites. Provided strategic business development and account management consulting for a Munich-based pr firm.

Expo.02, the Swiss National Exhibition, was a Sfr1.3 billion event of 159 days duration which achieved its targeted goal of 10 million visitations across 5 sites in the Lac Neuchâtel region. As the project had been postponed by one year, I was called in during the critical path and identified 65 scenarios which could significantly off-set the project's business goals and reputation. To mitigate each cases, I developed and coordinated marcomm crisis communicatons plans involving media relations, advertising, promotions, events and managment of F&B and exhibitor facilities to protect the brand and maximize sales and infrastructure capacities.

Responsable for rebranding strategy development and implementation. Produced key publications and monthly Membership updates. Managed creative agency and freelance writers. Provided media coaching for issues management. Acquired favourable worldwide television, radio, and print media coverage in a downsizing environment.

Developed and implemented worldwide media & PR strategy contributing to a 25% average annual growth in business for five consecutive years and a staff growth of 30 to 450. Initiated and organized over 2,500 media fam trips and hosted 120+ camera crews and journalist groups from the Americas, Asia and Europe. Organized and accompanied senior executives on media roadshows throughout North America and Europe. Hired, trained and managed staff as well as international agencies in US, UK, German and Australian markets. Produced all media-related collateral, wrote speeches and acted as corporate media spokesperson.