Eric Giacometti Email & Phone Number

Toronto, Ontario, Canada

- Managed team of five while operationalizing all content across social media, web, and app earning +558k follower growth across all platforms, 650M cumulative impressions across all content.- Set and executed the social media content strategy for Toronto FC of Major League Soccer, Toronto FC II of MLS NEXT Pro, and Toronto FC Academy teams while working cross-departmentally with soccer operations, public relations, ticketing, retail, brand, and partnerships to build the club brand and create revenue opportunities. - Leveraged audience insights and produced the all-access documentary Il Magnifico: Lorenzo Insigne presented by BMO to unveil the most expensive signing in league history which earned 92K views and generated $300k in revenue.- Launched Toronto FC TikTok channel and grew the audience to rank top five in MLS with over 120k follower growth seen within the first year.- Established the social media strategy year-over-year across all channels (Facebook, Twitter, Instagram, TikTok, YouTube) to earn a combined following of 1.3M followers across all platforms, highlights including 14M impressions on Lorenzo Insigne’s reveal as a TFC player- Partnered with all marketing departments to bring the brand vision to life in digital marketing, delivering game day stories and executing innovative ways to reshape how the game day narrative was brought to life.- Managed digital marketing budget and liaised with all freelancers, streamlining game day workflow and process, saving the team time on game days and creating efficiencies in post-game content distribution.- Worked with the analytics team to unpack bi-weekly reporting and find optimization opportunities in the weekly content slate.

Toronto, Ontario, Canada

Greater New York City Area

-In-house team reporter-Manage official Snapchat account-Shoot and feature in weekly match preview videos-Provide color commentary on Red Bulls Radio Network

-Providing commentary and analysis of the New York Red Bulls, Major League Soccer and the U.S. Men's National Team.

Greater New York City Area

-Attend New York Red Bulls training sessions and all home matches-Conduct interviews with players and coaches-Workshop story ideas with editors-Compose daily news stories and match recaps

Greater New York City Area

-Reported news and drafted opinion pieces pertaining to the New York Red Bulls, New York City FC (MLS) and the New York Cosmos (NASL)-Developed story concepts to be published on the website

Greater New York City Area

-Worked with marketing team to develop a plan to expand the fan base-Authored pre and post-game content for the team website-Interviewed players and coaches on a daily basis

Greater New York City Area

-Assisted fans during games while working in customer service booth-Worked alongside the sales team to facilitate season ticket sales

Bachelor Of Arts (B.A.), Communication And Media Studies

Education record