I have 7+ years’ experience in pharmaceutical operations, medical science liaison, marketing and sales to hospitals, retail and wholesale channels. I have been trusted with delivering budgeted revenues for allocated medical product portfolio through marketing, branding, stakeholder engagement, leadership and operational excellence. Additionally, I have leveraged pharmaceutical expertise in offering medical science liaison to healthcare providers. Achievement in both areas has necessitated strategic thinking and planning, maintaining industry best practice, constantly following sector activities and taking quick and effective action. So has keeping People and Technology firmly front and center of all activity. I enjoy learning so looking forward to networking and sharing with you!
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Product ManagerGetz Pharma Mar 2024 - Sep 2024Nairobi County, Kenya• Implement current strategies in promoting assigned products to Healthcare Professionals through planned execution of Sales and Marketing activities to achieve set business objectives.• Develop and execute sales business plan for assigned products in accordance with approved marketing strategies ensuring the required engagement with the potential customers by FF.• Drive sales growth and increase market share of assigned products in all territories through optimal sales/marketing activities.• Build trust, value others, communicate effectively, drive execution, foster innovation, collaborate, solve problems creatively, demonstrate high integrity, focus on the customer (Healthcare professionals) and ensure advocacy for assigned products.• Ability to maintain a high degree of knowledge for products’ portfolio to ensure effective interactions between Healthcare professionals and Field Force.• Work across boundaries with internal and external stakeholders.• Carry out all planned sales and marketing activities based on marketing budget with Commercial Ethics Code and appropriate SOPs.• Ensure proper utilization of annual allocated marketing budget in performing role to maximize return on investment (ROI)• Timely completion of marketing activities and tasks as planned. Identify customers’ needs, clarify information, follow up on every issue and provide solutions and/or alternatives.• Align marketing strategies in accordance with company’s short term and long term commercial objectives.• Responsible for continuous customers profiling, segmentation & targeting with the Field Force.• Drive scientific discussion through conducting MGMs, seminars, Local CME, Conferences, Getz Pharma Forums, etc. -
Head Of Marketing & Product ManagementPhillips Therapeutics Limited Mar 2023 - Mar 2024• Product Knowledge and Communication Strategy- Lead research and liaise with healthcare providers to prepare scientific information/presentations in focus therapy areas. • Stakeholder Engagement and Education – Plan and execute medical presentations, symposia, continuous medical education (CMEs) to increase understanding on therapeutic areas. • Marketing – Study and act on market trends; enforce product branding and launch products. • Sales Team leadership and training - deployed varying styles of training from role play, assessment to ensure motivation and continuous education on technical skills.• Strategizing and executing of advisory board meetings.• Organise for high level scientific meetings with medical professionals.• Support pharmacovigilance on post market surveillance of products adverse effects -
Marketing LeadPhillips Therapeutics Limited Jan 2021 - Feb 2023 Led research and liaised with medical experts to prepare scientific information/presentations for products in portfolio. Educated healthcare providers with clinical information such as clinical trials Studied various data including product sales and market trends and gave recommendations Led and trained the sales team
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Branch Pharmacist & Sales ManagerNila Pharmaceuticals Limited Jan 2020 - Aug 2020 Operational Leadership and Compliance – Oversee daily operations at pharmacies including daily inventory checks, ordering, receipt, storage, dispensing and disposal of drugs. Product Management - Management of company products from purchase to consumption. Sales and Marketing – Maintained market share through market intelligence surveys and subsequent strategies to maintain and grow the client base. Training of sales staff.
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Pharmacist InternGovernment Of Kenya May 2018 - Apr 2019Nanyuki, Laikipia County, Kenya Operations and compliance–Verified accuracy of dosage, issued medication and answered patients’ questions; updated pharmacy records.
Eric Githaiga Education Details
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Bachelor Of Pharmacy - Bpharm -
Fundamentals Of Digital Marketing
Frequently Asked Questions about Eric Githaiga
What is Eric Githaiga's role at the current company?
Eric Githaiga's current role is Product Management | Patient Safety Advocate | Healthcare Leader | Personal Branding.
What schools did Eric Githaiga attend?
Eric Githaiga attended Cim | The Chartered Institute Of Marketing, University Of Nairobi, Google Mobile Academy.
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