Eric Goetsch Email & Phone Number

Arizona | Georgia | Texas | Minnesota | Virginia | Washington Dc | New York | California, Us

Atlanta, Ga, Us

Denver, Colorado, Us

Promoted into a new role with ownership for business strategy and operational excellence based on extraordinary commitment to the Fitness Together brand and ability to drive performance at the franchise level. Report to executive chairman.As business unit leader developed and executed growth strategies for business model comprising over 150 franchise locations.Successfully stabilized and grew declining franchise system demonstrated through increased average unit volume (AUV) of 10% over a 24 month period and >20% during tenure as VP-Operations Implemented monthly, quarterly, and yearly KPIs and P&L reports, providing new and improved business insights to identify areas for improvement.Drove franchisee engagement by creating leadership councils and directing strategic planning sessions to optimize alignment with corporate initiatives, correcting negative trendsImproved franchise satisfaction index (FSI) by 27% across 32 metrics. Led a $100K, 6-month implementation of a new CRM program, a key driver of double digit SSS growth among studios that adopted the system. Represent WellBiz brands at industry conferences, semi-annual regional meeting workshops, and additional studio-level support programs.

Denver, Colorado, Us

Promoted to lead an internal team of 5 along with 6 area directors to optimize operational performance of all Fitness Together franchise locations. Reported to COO and indirectly to new CEO during a major reorganization.Implemented new pricing model to improve revenue forecasting, from prepaid visit-based packages to membership model billed monthly.Created infrastructure for launch of a new Elements Massage franchise business modelLed strategy and execution to ensure successful new studio openings. Developed and implemented a new small group Personal Training service offering in 2011, boosting overall clients engaged by 15%.Led design and launch of 3 new programs: Nutrition Together, Aspire 8 resistance training, and Cardio Together offerings.

Denver, Colorado, Us

Recruited by Director of Sales into a newly developed position for a rapidly growing national fitness club franchisor. Reported directly to COO.Assured successful operations for all corporate-owned territories comprised of >50 existing fitness studios nationwide. Supported launch of 40 new studios, creating a 6-week onboarding process, best practices development, site visits, comprehensive business reviews, training, and conference calls. Created infrastructure for launch of a new Elements Massage franchise business model

Promoted to lead for all employee hiring, onboarding, and training for 14 locations throughout Colorado. Reported to VP of Operations. Directly responsible for all employee continuing education programs in the area of sales, customer service, marketing, and team management

Managed the #1 ranked studio from 14 in sales and revenue in 2003 and 2004. Achieved first positive cash flow site in company's history.Hired and managed a team of 6 in serving 300+ clients.Led Six Sigma evaluation of client services and staff training processes.