Eric Gorelik Email & Phone Number

New York, United States

New York, New York, United States

New York City Metropolitan Area

● Develop and manage social media strategy for Sebastian's Hotel and Restaurant across digital and social channels● Implement monthly buys within Facebook and Instagram to reach desired booking and interaction KPI's● Manage team of content developers to accurately develop assets that correlate to targeted audience demographics● Present monthly reporting that demonstrates overall digital business health and incorporation of next steps and key optimizations

New York, New York

Account: Ace Hardware● Planned and managed digital media budget of $2M+ across digital display and social channels focused on remarketing and prospecting efforts to generate revenue and positive ROI● Managed display partner RFP process and negotiate rates with vendors to ensure client funds are utilized most effectively● Communicated with partners and clients on a day to day basis to ensure that campaigns are activated and optimizations are made accordingly● Handled weekly, monthly, and quarterly reporting within excel to uncover trends and overall business health utilizing DCM revenue and conversion tracking● Managed and trained media planning associate in budget management, trafficking, and backend support

Greater New York City Area

Accounts: blu, David Yurman, Regions Bank● Helped streamline the creation of the digital activation team of the agency which separated planning from activation to enhance agency efficiencies● Handled the digital RFP process for all campaigns and created strategic recommendations based on desired outcomes● Communicated with partners and clients on a day to day basis to ensure that campaigns are activated and optimizations are made accordingly● On-boarded and trained incoming digital investment associates with day to day tasks such as trafficking, billing, and ongoing campaign management within Prisma

New York, New York

• Setup and mantain all digital campaigns in Prisma and manage all digital campaign billing.• Prepare media recommendations for client approval and assure all campaigns launch as planned.• Collaborate with other internal and external teams in a cross-functional capacity to ensurealignment of campaign objectives and expectations.• Evaluate media partners using 3rd party tools to determine relevancy to target consumer profile.• Traffick and QA campaign creative; Work with Ad Operations for tagging implementation and troubleshooting.•Manage detailed back end account maintenance to assure accuracy with reporting, billing, etc.• Assist the media team with administrative tasks such as coordinating/setting up meetings, note taking, maintaining calendars, & etc.

Greater New York City Area

Created and maintained media contact lists to promptly reach out for media coverage about new eventsand releases.Monitored press clippings and social media outlets to ensure client or product coverage.Assisted in showroom duties including sample trafficking, showroom appointments, and editorialrequests.Worked on clipping media coverage and assembling powerpoint presentation to present to client.

Greater New York City Area

Improved customer acquisition process by creating online and email marketing.Analyzed email marketing statistics including click through rate to ensure email marketing was efficient.Developed and managed social media presence and engagements to help build brand recognition.Assisted with event outreach planning and advertising.

Bachelor Of Arts (Ba), Business/Corporate Communications

Bachelor'S Degree, Business/Corporate Communications