Eric Gripentrog Email & Phone Number

Lake Oswego, OR, US

Responsible for the overall business of this Health & Wellness Consumer Package Goods business focused on providing the cleanest Nutritional Supplements in the industry. (Kirkman, Golf Mellow, HT Naturals)This includes short-term and long term strategic direction, P&L ownership, functional leadership with a fully owned cGMP and FDA registered manufacturing.

Responsible for the overall business of this better-for-you, mission-based Consumers Package Goods company. This includes strategic direction, P&L ownership, raising capital and leadership for all respective functions. Full accountability for creating and implementing 5-year strategic road map that encompasses distribution expansion, strategic.

St Louis, MO, US

Responsible for the strategic direction and operation of the Consumers Package Goods business unit within Panera Bread. This encompassed 6 product categories with $500M of sales with full P&L responsibility. Accountable for developing vision, supporting strategies and a 5-year growth plan to more than double current results. This role leverages an.

Battle Creek, Michigan, US

* Responsible for the strategic direction of the DSD organization, which included defining, setting and implementing strategies and plans for the Direct Store Delivery business * This encompasses over 7,500 employees, 40 distribution centers and over $3.0B in net revenue* Leads the COE for retail execution with direct accountability for distribution *.

Battle Creek, Michigan, US

• Overall responsibility for the Kellogg Caribbean business unit reporting to the Latin American President
• Accountable for leading the $150M business in the delivery of the Caribbean P&L and functional areas to support the business (Sales, Marketing, Supply Chain, Finance, IT & HR)
• Successfully led the business transformation through creating a new business model, settling a 5 year litigation, developing a new Caribbean Leadership Team and implementing new strategies for 20 different markets.
• Completed business 'turn-around' growing volume, net sales and operating profit for the first time in 5 years
• Improved gross margin by over +4,0 points from 2009 - 2013
• Drove double digit growth across multiple markets and entered Cuba for the first time in 50 years

Battle Creek, Michigan, US

• Overall operating responsibility for defining, setting and implementing the sales strategic agenda for the European Business Unit
• Led international strategy and management of Global Multi-National Company (GMNC) Accounts for European based GMNC’s.
• Led growth plan for European Away From Home (Foodservice, Vending, Alternate Channels) business
• Set agenda and operating guidelines for sales, Trade Policies, Allowances, Category Management and Field Sales, for implementation through Sales Directors in European Markets.
• Exceeded sales budgets for the key Global Customers including (Carrefour, Casino, Auchan, etc) each year
• Delivered $7M in incremental profit through several Pan-European initiatives

Battle Creek, Michigan, US

• Overall responsibility for the European Away from Home division with $150M P&L responsibility.
• Accountable for leading the business in the delivery of the Pan-European P&L and leading functional areas to support direction (Sales, Marketing, Supply Chain, Finance, IT & HR).
• This encompassed the strategic direction of the business and the development & implementation of annual strategies and plans for the Foodservice, Vending, Impulse, Convenience and Cash & Carry channels
• Completed ''business startup'' while exceeding Sales & Profit targets while delivering a 3-year strategic growth plan
• Integrated AFH business into Western European markets while creating & implementing 15 formalized P&L's

Battle Creek, Michigan, US

• Responsible for the leadership and strategic direction of the Sales Planning Organization for Kellogg’s Food Away From Home (Foodservice, Vending, C-store & Drug)
• Accountable for driving the effectiveness and efficiency of the Kellogg Specialty Channels sales organizations: - Enhancement of National Account compliance, CRM vision/strategy & plan development - Sales deployment.
• Successfully integrated the Convenience Store, Vending and Drug channel business into the Kellogg Food Away From Home business unit
• Implemented 'cost to serve' model resulting in over $10M in annualized savings

Battle Creek, Michigan, US

• Responsible for the leadership and strategic direction of the Midwest Zone for the Kellogg Food Away From Home sales organization
• Accountable for delivering revenue and operating profit to the organization through development of strategies and effective management of marketing funds and personnel
• Responsible for providing motivational leadership to a sales team of 25 people
• Directed an environment that encourages open communication, intelligent risk-taking, independent thinking and problem solving while exceeding sales budgets
• Working closely with financial leaders for development of sales and overhead budgets as well as product and marketing business leaders for the development of strategic direction for sales and marketing

Battle Creek, Michigan, US

• Responsible for the leadership and strategic direction of the Mid-Atlantic Foodservice Sales Region for Kellogg North America
• Developed profit driven strategies and exceeded the annual sales budget through effective management of marketing funds and personnel
• Provided motivational leadership to sales team focused on exceeding profitable targets through brand building, merchandising and demand driven programs resulting in positive R.O.I.
• Created an environment that encouraged open communication, intelligent risk-taking, independent thinking and problem solving while exceeding sales budgets

Battle Creek, Michigan, US

• Responsible for leading and developing sales individuals to profitable achievement of sales budgets for the Northeast Region through brand building, merchandising and demand driven programs resulting in positive R.O.I.
• Developed profit driven strategies that exceeded the $50 million sales budget through effective management of marketing funds and regional personnel

Battle Creek, Michigan, US

• Responsible for the leadership and strategic direction of Single Serve Innovation for Kellogg North America
• Directed the development of new product ideas for foodservice, vending, c-stores, retail front-end, Mass Merch., Drug, Club Stores and alternate channel environment

Battle Creek, Michigan, US

• Responsible for leading a foodservice taskforce in the development, evaluation and selection of strategic options for accelerating short and long-term growth opportunities for the Kellogg North America foodservice.
• This assignment encompassed all growth avenues including several proprietary options. Several Kellogg executives were part of the task force team including inside departments and outside resources
• Detailed financial analysis was completed to determine future direction for accelerated growth

Battle Creek, Michigan, US

• Responsible for the leadership and strategic direction of the global Foodservice military business
• Directed and motivated the U.S. Foodservice sales and global military sales organization toward profitable achievement of sales volume, growth and share objectives
• Managed and directed outside agencies to ensure proper support of the global military foodservice business

Battle Creek, Michigan, US

• Responsible for leading the sales organization for the vending organization and developing special market opportunities exceeding profitable achievement of sales budgets
• Worked closely with product development groups, foodservice marketing, order management, logistics and transportation departments for achieving strategic business needs
• Developed special market opportunities by creating an environment that fostered creativity, initiative and ownership while focused on the company objectives

Battle Creek, Michigan, US

• General Management of the vending & special market business units. Responsible for the leadership and strategic direction of the vending business and development of ancillary markets that provided growth opportunities
• Developed strategies and plans that grew the vending business 135% through effective management of the P&L statement and formulation of business building strategies involving promotion, price, product and portfolio.
• Managed and orchestrated effective budgeting and forecasting of key business measures working in conjunction with all internal departments
• Managed external agencies that support the business through research, advertising, promotion, database management and administration

Battle Creek, Michigan, US

• Sold full line of products exceeding the $7 million annual sales goal
• Identified customer’s needs to effectively sell results oriented merchandising programs
• Analyzed various data sources, prioritized territory coverage and implemented customer focused strategies in order to maximize sales volume

Battle Creek, Michigan, US

• Sold full line of products exceeding the $4 million annual sales goal
• Utilized data sources to prioritize territory coverage while implementing customer focused programs to increase sales
• Effectively sold results oriented programs to build Kellogg volume

• Responsible for managing and delivering P&L
• Responsible for managing four different foodservice establishments with 100 employees while delivering annual sales and profit budgets