Eric Guitteaud

Eric Guitteaud Email and Phone Number

CEO & co-founder at Matchic Labs, customer experience specialist, strategy consultant @ MATCHIC LABS
Eric Guitteaud's Location
Paris, Île-de-France, France, France
Eric Guitteaud's Contact Details

Eric Guitteaud work email

Eric Guitteaud personal email

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About Eric Guitteaud

I am a tech entrepreneur - USA and France - with over 25 years of experience in management consulting and user experience - strong technological expertise in eye-tracking, agile user testing and marketing studies.In 2009, I co-founded Matchic Labs (matchic.com), a company specializing in behavioral research and customer experience testing applied to digital interfaces.Matchic Labs has developed an innovative eye-tracking solution and visual attention data analysis.Areas of expertise: eye tracking, user testing, ad effectiveness research, packaging testing, mobile eye tracking testing, games, advertising, web & mobile usability, UX strategy.

Eric Guitteaud's Current Company Details
MATCHIC LABS

Matchic Labs

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CEO & co-founder at Matchic Labs, customer experience specialist, strategy consultant
Eric Guitteaud Work Experience Details
  • Matchic Labs
    Co-Founder, President
    Matchic Labs Sep 2009 - Present
    Paris Area, France
    Matchic Labs is a client experience & advertising research company based in Paris, and a visual attention specialist.Over 30 user-testing projects with eye-tracking for French and international companies.Delivering actionable, accurate and measurable recommendations.Innovation in eye-tracking technology on smartphones, development of data analysis tools, visual interaction analysis.Innovation in implicit behavior analysis of consumer samples by detecting… Show more Matchic Labs is a client experience & advertising research company based in Paris, and a visual attention specialist.Over 30 user-testing projects with eye-tracking for French and international companies.Delivering actionable, accurate and measurable recommendations.Innovation in eye-tracking technology on smartphones, development of data analysis tools, visual interaction analysis.Innovation in implicit behavior analysis of consumer samples by detecting strong/weak signals from visual interactions on digital or physical stimuli - UX, packaging, videos.Sectors: Advertising, Healthcare, Public Sector, Thermal Comfort, E-commerce, Retail, Automotive, Security, Publishing, Banking, Insurance Examples of our work:-> User testing with eye-tracking for Assurance Maladie (ameli.fr, recurring support) -- operational cost savings generated for Assurance Maladie (estimate based on before-and-after measurements on a single strategic user path): €3 M over 3 yearsMatchic Labs holds several patents on a new eye-tracking technology, allowing accurate mobile eye-tracking analysis on smartphones & mobile devices. Show less

Eric Guitteaud Skills

User Experience Usability Testing Mobile Devices Business Strategy Eye Tracking User Interface Design Digital Strategy Usability Online Advertising User Centered Design Usability Engineering Online Marketing Business Development Management Consulting Start Ups Advertising Research Entrepreneurship Strategic Partnerships User Interface E Commerce Competitive Analysis Web Marketing Product Management Web Analytics Advertising Customer Experience Strategy Mobile Eye Tracking Eeg User Acceptance Testing Business Intelligence Ux Eye Tracking Product Marketing Analytics Saas Client Experience

Eric Guitteaud Education Details

Frequently Asked Questions about Eric Guitteaud

What company does Eric Guitteaud work for?

Eric Guitteaud works for Matchic Labs

What is Eric Guitteaud's role at the current company?

Eric Guitteaud's current role is CEO & co-founder at Matchic Labs, customer experience specialist, strategy consultant.

What is Eric Guitteaud's email address?

Eric Guitteaud's email address is er****@****sta.net

What schools did Eric Guitteaud attend?

Eric Guitteaud attended Ecole Centrale De Paris, Sciences Po.

What skills is Eric Guitteaud known for?

Eric Guitteaud has skills like User Experience, Usability Testing, Mobile Devices, Business Strategy, Eye Tracking, User Interface Design, Digital Strategy, Usability, Online Advertising, User Centered Design, Usability Engineering, Online Marketing.

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