Eric Gustafson Email & Phone Number

Florham Park, New Jersey, Us

Built and led the market access strategy and commercial organization from the ground up, enabling the company’s first product launch in a pre-commercial environment. Established comprehensive access capabilities, including payer strategy, pricing, reimbursement planning, distribution, and patient support programs, ensuring seamless adoption of a novel radiopharmaceutical therapy.Developed contracting frameworks, financial solutions, and stakeholder engagement strategies to address access barriers and optimize provider and patient experiences. Partnered with cross-functional teams to deliver a launch readiness framework, achieving critical milestones ahead of schedule and surpassing market entry projections.

Lawrence Township, Nj, Us

Led the expanded access strategy for a broad hematology portfolio, securing open access across all franchises and driving new indications and lifecycle management strategies.Spearheaded the access launch strategy for the expansion of a hematology product into the first-line Myelodysplastic Syndromes (MDS) setting, ensuring streamlined integration into payer and provider pathways to enhance patient access and uptake.Designed and implemented an Integrated Access Strategy Framework and portfolio segmentation model, enabling cohesive, data-driven decision-making and targeted market access.Achieved >95% payer access across hematology brands while fostering a high-performing team culture, surpassing company benchmarks in engagement and collaboration metrics.

Lawrence Township, Nj, Us

Led a multi-functional Cell Therapy Access Team, encompassing Pricing/Contracting, Patient Access, Trade/Distribution, Policy, Access Strategy, and Account Management.Successfully developed and executed the access launch strategy for CAR T therapy in the second-line setting for Diffuse Large B-Cell Lymphoma (DLBCL), facilitating broad payer acceptance and provider adoption.Formulated and implemented an outpatient assessment and strategy to expand CAR T therapy into community care settings, increasing accessibility for diverse patient populations.Secured inclusion of CAR T brands in the CMS ASP file, ensuring robust outpatient reimbursement frameworks and simplifying billing for providers.

Lawrence Township, Nj, Us

Recruited to build account management capabilities and deploy an Account Executive team focused on organized customers.Directed a team of National Account Executives responsible for Specialty GPOs, large Hematology/Oncology accounts, and state societies.Collaborated with GPO leadership to design and execute performance-based OID/rebate contracts, driving access opportunities and deepening brand partnerships.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Recruited to transform sales and account team culture to enhance collaboration, accountability, and business performance.Directed teams to analyze market trends, identify growth opportunities, and develop competitive strategies aligned with business goals.Delivered top 10% national sales results through strategic execution and impactful team leadership.

Directed the strategic expansion and execution of a 450-member field commercial organization, scaling the team through multiple phases to meet evolving market needs.Led the sales and account management strategy for the first PD-1 inhibitor launch in the US, setting a new standard for oncology commercialization.Consistently exceeded performance goals across a diverse oncology portfolio, achieving exceptional results for multiple indication launches.Fostered a high-performing, results-driven culture through leadership, coaching, and talent development, ensuring readiness for a competitive oncology market.

Led the development of the commercial model structure and capabilities to support new oncology organization to launch 1st PD-1 Pathway Inhibitor in the US Market. Expanded capabilities included sales force structure, account management role, reimbursement/HUB, and data analytics platforms.Recommendations resulted in the formation of an Oncology Business Unit.

Education record

Education record

Education record