Eric Gustafson Email and Phone Number
Commercial leader with 30+ years of experience spanning sales, marketing, operations, and market access, with deep expertise in navigating the complex and evolving access landscape for oncology, hematology, and rare disease brands. Proven track record in Managed Markets, Account Management, Payer and Organized Customer Strategy, Pricing and Contract Strategy, Product Lifecycle Management, and Launch Execution. Skilled at building high-performing organizations and transforming cultures to drive exceptional results and sustainable growth.As a passionate leader and strong communicator, I specialize in creating clear go-to-market strategies and messaging that drive performance. Known for my consultative leadership style, I work collaboratively across cross-functional teams—medical, legal, regulatory, marketing, and manufacturing—to achieve results.Core Competencies/Experiences as a Market Access Executive Leader: *Strategy Innovator *Talent Developer *Launch Excellence *Patient Centric *Collaborator *Organizational Shaper *Culture Transformer *Hematology/Oncology *Rare Disease *CAR T *Radiotherapy
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Vice President, Head Of Market AccessCellectar Biosciences, Inc. Mar 2024 - PresentFlorham Park, New Jersey, UsBuilt and led the market access strategy and commercial organization from the ground up, enabling the company’s first product launch in a pre-commercial environment. Established comprehensive access capabilities, including payer strategy, pricing, reimbursement planning, distribution, and patient support programs, ensuring seamless adoption of a novel radiopharmaceutical therapy.Developed contracting frameworks, financial solutions, and stakeholder engagement strategies to address access barriers and optimize provider and patient experiences. Partnered with cross-functional teams to deliver a launch readiness framework, achieving critical milestones ahead of schedule and surpassing market entry projections.
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Executive Director, Head Us Cell Therapy/Hematology Access MarketingBristol Myers Squibb Feb 2022 - Mar 2024Lawrence Township, Nj, UsLed the expanded access strategy for a broad hematology portfolio, securing open access across all franchises and driving new indications and lifecycle management strategies.Spearheaded the access launch strategy for the expansion of a hematology product into the first-line Myelodysplastic Syndromes (MDS) setting, ensuring streamlined integration into payer and provider pathways to enhance patient access and uptake.Designed and implemented an Integrated Access Strategy Framework and portfolio segmentation model, enabling cohesive, data-driven decision-making and targeted market access.Achieved >95% payer access across hematology brands while fostering a high-performing team culture, surpassing company benchmarks in engagement and collaboration metrics. -
Executive Director, Head Us Cell Therapy Reimbursement, Access & Value StrategyBristol Myers Squibb Aug 2021 - Feb 2022Lawrence Township, Nj, UsLed a multi-functional Cell Therapy Access Team, encompassing Pricing/Contracting, Patient Access, Trade/Distribution, Policy, Access Strategy, and Account Management.Successfully developed and executed the access launch strategy for CAR T therapy in the second-line setting for Diffuse Large B-Cell Lymphoma (DLBCL), facilitating broad payer acceptance and provider adoption.Formulated and implemented an outpatient assessment and strategy to expand CAR T therapy into community care settings, increasing accessibility for diverse patient populations.Secured inclusion of CAR T brands in the CMS ASP file, ensuring robust outpatient reimbursement frameworks and simplifying billing for providers.
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National Market Access Director - Oncology/Hematology Accounts And Specialty GposBristol Myers Squibb Apr 2019 - Aug 2021Lawrence Township, Nj, UsRecruited to build account management capabilities and deploy an Account Executive team focused on organized customers.Directed a team of National Account Executives responsible for Specialty GPOs, large Hematology/Oncology accounts, and state societies.Collaborated with GPO leadership to design and execute performance-based OID/rebate contracts, driving access opportunities and deepening brand partnerships.
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Commercial Business DirectorBoehringer Ingelheim Nov 2016 - Apr 2019Ingelheim Am Rhein, Rhineland-Palatinate, DeRecruited to transform sales and account team culture to enhance collaboration, accountability, and business performance.Directed teams to analyze market trends, identify growth opportunities, and develop competitive strategies aligned with business goals.Delivered top 10% national sales results through strategic execution and impactful team leadership. -
Executive Director, Head Of Sales And Accounts, Us Oncology Business UnitMerck 2013 - Nov 2016Directed the strategic expansion and execution of a 450-member field commercial organization, scaling the team through multiple phases to meet evolving market needs.Led the sales and account management strategy for the first PD-1 inhibitor launch in the US, setting a new standard for oncology commercialization.Consistently exceeded performance goals across a diverse oncology portfolio, achieving exceptional results for multiple indication launches.Fostered a high-performing, results-driven culture through leadership, coaching, and talent development, ensuring readiness for a competitive oncology market.
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Senior Director Marketing, Oncology Commercial Model StrategyMerck 2012 - 2013Led the development of the commercial model structure and capabilities to support new oncology organization to launch 1st PD-1 Pathway Inhibitor in the US Market. Expanded capabilities included sales force structure, account management role, reimbursement/HUB, and data analytics platforms.Recommendations resulted in the formation of an Oncology Business Unit.
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Senior Director Marketing, Us Customer Solutions And Customer Engagement StrategyMerck 2010 - 2012
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Senior Director Regional SalesMerck 2005 - 2010
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Associate Director Payer Marketing, Pricing, Contracting - Msp Jv (Zetia / Vytorin)Merck 2003 - 2005
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Executive Specialty Manager, National Kaiser TeamMerck 1999 - 2003
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District Sales ManagerMerck 1997 - 1999
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Regional Account ExecutiveMerck 1995 - 1997
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Health Science Associate, Cardiovascular And Managed Health Care (Msl)Merck 1993 - 1995
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Sales RepresentativeMerck 1991 - 1993
Eric Gustafson Education Details
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California State University, Fullerton -
University Of Southern California
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Harvard Business School Executive Leadership Program
Frequently Asked Questions about Eric Gustafson
What company does Eric Gustafson work for?
Eric Gustafson works for Cellectar Biosciences, Inc.
What is Eric Gustafson's role at the current company?
Eric Gustafson's current role is Vice President, Head of Market Access.
What schools did Eric Gustafson attend?
Eric Gustafson attended California State University, Fullerton, University Of Southern California, Harvard Business School Executive Leadership Program.
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