Eric Haan Email & Phone Number

Colorado Springs, CO, US

Colorado Springs, Colorado, United States

Colorado Springs, Colorado, United States

• Analyzed market trends and competitor strategies to develop targeted marketing initiatives, leading to a 15% growth in market share within the region.
• Mentored event team to become lead generation masters by obtaining a 40% appointment to sale conversion rate
• Collaborated with cross-functional teams to achieve the sales and marketing objective of generating $150,000 in net sales per Home Show.
• Shape and execute on brand experiences and activations that gross roughly $250k-$300K a month in revenue.
• Guided and mentored a events and canvassing team that brought in >$500K in sales per quarter.
• Achieved process optimization by creating “playbooks” putting together high-level concepts into easy-to-understand marketing materials

Austin, Texas, United States

• Craft and nurture partner relationships that maximize marketing goals and sales revenue minimum 10% YOY
• Create compelling marketing assets that tell the brand story consistently and concisely leading to 10%-20% growth through all social channels.
• Successfully facilitated transition from Valasiss to Vericast with minimum confusion while maximizing brand consistency
• Work cross functionally with vertical leaders to manage marketing budget of at least $500,000 per vertical
• Developed and execute regional offline and online campaigns including hosted events, third party sponsorships, direct mail, email campaigns, webcasts that grew brand affinity and reach by 50% per campaign.
• Optimize marketing assets that generate high interest in products leading to 25% inquiry rate

Austin, Texas

• Conceptualized impactful marketing campaign that generated brand awareness and affinity that gained >25% of market share in new market launches
• Owned Customer and Client Relationship Management while implementing scalable processes in a company experiencing 75% YOY growth
• Work with and create region specific marketing plan that grew >50% increase in market penetration and brand awareness
• Work with, scout and manage third parties as needed to ensure perfect market execution and implementation of over 150 tasting/demos a year
• Spearheaded the launch of new product lines directly impacting brand reach by 75% and sales by >50%
• Create executable event processes from ground up that directly caused field marketing activities to become > 75% more efficient reaching all set KPIs

o Spearheaded and executed comprehensive promotional campaigns resulting in a 30% increase in audience engagement and brand awareness. o On-Air Night and Weekend personality for KASE101 and 98.1KVET – The two most listened to COUNTRY FORMAT radio stations in Austin Texas o Created and implemented innovative on-air and online promotions, driving a 25%.

Austin, Texas Area

• Successfully facilitated property transactions, including sales, purchases, and leases, exceeding annual sales targets by 35%
• Conducted comprehensive market analyses to determine property values, enabling accurate pricing and strategic negotiation for clients.
• Implemented effective marketing strategies to promote properties, utilizing online platforms, social media, and traditional marketing channels.
• Built and maintained strong client relationships through clear communication, transparency, and personalized service, resulting in a 20% increase in repeat business and referrals.
• Closed over $750k in first half of first year in business

Bachelor Of Science In Public Relations And Mass Communication, Public Relations/Image Management

Studied Mass Communication with an emphasis in Public Relations

Associate Of Arts (A.A.), Journalism

Activities and Societies: Honors Society