Qualitative and quantitative research-based market, brand, and communications consulting focusing on problem formulation, study design and implementation, analysis, and recommendations.

D/R Added Value is the advertising and communications testing, tracking, and quantitative custom research division of the Added Value Group which was formed in 2004 as a result of the global merger of three Kantar operating units: Diagnostic Research, Inc. (U.S.), Icon Brand Navigation (Germany), and Added Value (U.K.). Responsibilities included management and significant year-to-year revenue growth of several major accounts and the design and implementation of a wide range of communications testing, ad and brand tracking research, brand equity research, brand development research, and general ad hoc research to meet the varied needs of these accounts. Also responsible for the development of internal research and management programs to support and effect the Added Value merger.Clients at D/R Added Value included Ekornes/Stressless (Norwegian manufacturer of high-end leather recliners), Gensler Architecture and Design (a leading global architectural design firm), Hasbro Toy and Game Divisions, Pfizer Pharmaceuticals (Viagra and Varenicline/Chantix), Progress Energy (major southeastern U.S. energy utility), Toray Ultrasuede (manufacturer of the Alcantara brand of micro-fiber), Sirius Satellite Radio, and Wrangler Jeanswear.In 2005-06 divided time on an on-loan basis between D/R Added Value and Ogilvy Public Relations Worldwide (OPR) - a sister WPP company, to serve as OPR’s Research Director. Provided much-needed consultation, direction, and research services to clients in OPR’s healthcare, consumer marketing, and corporate practices.

Personal and professional development activities during this period included beginning the research for a book on the economics of the American musical theater of the 1960s and developing research designs and business plans for various market, survey, and media research organizations in the U.S. and Europe.

For this venture capital-funded and unique web-based research panel company, managed a broad range of ad hoc tactical and strategic consumer research for Bayer Biomedical, Dannon, Gillette, Kellogg, Lowe’s Home Improvement, and M&M/Mars. Also responsible for the design, development, and management of two joint ventures using the Knowledge Networks consumer web panel: an ongoing music rating service with Roxbox Music Research, and the first and only truly representative national web-based weekly omnibus survey called the National Survey Institute Poll which is now known as KN/QuickView™.

Creator and lead strategist of the SRBI Brand Equity and Customer Loyalty Research and Strategy Group. Developed SRBI’s Brand Equity Measurement and Evaluation Program and applied it across the company’s key practice groups. Provided consultation, design, and analysis on custom and branded research projects for AIG, AXA Client Solutions (The Equitable), Chase, Christiana Healthcare System, Deutsche Telekom North America, ESPN, Phillips Lighting Company, and The St. Paul Companies, among others.

Joined AHF Marketing Research, Inc. in 1993 as one of six managing partners. Macro International, Inc. (which has since merged with Opinion Research Corporation to form ORC-Macro) acquired AHF Marketing Research in 1995.For Macro and AHF designed and conducted diverse and innovative strategic and tactical research projects for the American Red Cross, Andersen Consulting, AT&T, Con Edison, Deutsche Telekom AG and North America, Frito-Lay International, NYC Department of Employment, NYC Department of Youth and Community Development, Public Service Electric & Gas, Samsung Consumer Electronics, United Way, and Warner Lambert. Also played a lead role in the development of AHF/Macro’s (now Macro-ORC’s) Customer Loyalty Plus (CL+) brand strategy and tracking programs.

For Crossley Surveys which became the commercial market research unit of Westat, Inc. in 1983, trained first in the editing and coding, data processing, sampling, and field departments before assuming full-time project design and direction and client service duties in 1981.From 1981-1993, was Senior Study Director at Crossley/Westat on a diverse range of custom market research for public and private sector clients including Amoco Oil Company, Amtrak, AT&T, Battery Park City Authority, Canandaigua Wine, Colgate-Palmolive, Deutsche Telekom AG, IBM, John Wiley & Company, Lotus Publications, McGraw-Hill Publications, Nabisco, NYC Department of Employment, NYC Department of City Planning, NYS Department of Energy, NYS Department of Health, Pitney Bowes, Richardson-Vicks, Texaco USA, and Upjohn.

MRD Internship during Graduate School. As Assistant to the Director of The Lever Survey Research Group, worked on a variety of ground-breaking advertising and test market projects for personal care (Aim, Signal, Dove, and Lux) and household products (Wisk and All).