I am an accomplished, award winning marketing executive and entrepreneur. I develop, implement and manage strategies that successfully position organizations for sales growth, increased brand awareness and engagement. I have In-depth experience in a range of sectors including retail, B2B, B2C, publishing, directories sales and digital marketing. I am recognized as an innovative, collaborative leader who combines strategic and tactical skills to build profitable brands and businesses.My approach is customer centric. I utilize customer insights and analytics to develop creative and effective multi-channel marketing communications. The total customer experience, whether in-store, online or through various touchpoints is paramount. It is what differentiates a brand and builds loyalty and advocacy. Consistency, integration and innovation are key.I am driven to achieve brand excellence and my greatest reward comes from knowing that a customer’s time spent interacting with a brand, is time well spent.Specialties:Marketing and Communications StrategyBrand ManagementDigital MarketingB2B MarketingB2C Strategic MarketingPublishingCustomer Relationship ManagementLeadership