Oversee / Manage the FSOP Business for Ohio, Kentucky, Indiana and West Virginia. This includes the following channels of business: Vending / Wholesale, At Work, Healthcare, National Specialty Retail, Amusement / Rec / Leisure and Eating & Drinking. Monster Energy is sold / distributed the Coca-Cola Bottling System. Call Point Lead for numerous licensed on-premise outlets. Call Point Lead for AVI Foodsystems (Full Line Operator / Vending Company).

Developed licensed on-premise growth strategy's for the Central Business Unit which consisted of (17) states. Managed Key Outlets / Call-Points at the Regional and National Level. Maintained key on-premise relationships while Monster Energy transitioned from the AB Network to the Coca-Cola Bottling / Distribution Network. Trained / developed Monster Energy Home Market Region Managers and Field Sales Reps.

Oversee the licensed on-premise growth of Monster Energy for the following states: Ohio, Kentucky, West Virginia, Virginia, Maryland and Washington DC. Monster Energy is distributed through the AB distributor network.

Beverage Distributors Inc. is the exclusive distributor of alcoholic beverages from the following national suppliers: MillerCoors, Heineken USA, Diageo-Guinness, The Boston Beer Company, Stroh's and Mikes Hard Lemonade. They service Cuyahoga County (Cleveland) through union drivers and a union sales force.Oversaw sales force conversion from area sales routes to channel sell which consisted of the following channels: On-Premise, Large Format (Grocery), Small Format (C&G) and the Independent channel.Implemented the on-premise portion of channel sell. This consisted of picking and training sales team and building sales routes.Responsible for the on-premsie growth (distribution and volume) for over 1,300 accounts. Direct responsibility for the top 360 accounts which included venues and special events.Managed (5) sales reps, (1) merchandiser and (1) draught tech at various skill levels.Trained and developed sales team through weekly sales meetings, setting / tracking of goals and monthly / yearly performance reviews.Executed on and off-premise promotions, focused on brand awareness and trial. This consisted of hiring and training of promotional / sampling teams.Managed budget with fiscal responsibility for all promotional actvity, including brand, promotional, merchandising, media and POS budgets.Promoted from Area Sales Manager to On-Premise Area Sales Manager

Managed the on and off-premise business of Southwest Cuyahoga County. This consisted of (475) total accounts. Coached and developed (5) sales reps and (3) merchandisers.Participated in monthly / weekly meetings with senior management.Provided input and participated in off-premise store resets within the Grocery and C&G channel.Monitored on a weekly basis all volume, distribution and display goals by individual sales rep and by area.

Heineken USA is the exclusive importer of the following international beer brands: Heineken, Amstel Light and Murphy's Stout & Amber. The corporate home office is located in White Plains, New York. The regional sales office is located in Chicago. In late 2003, HUSA restructured their business model to become more channel specific.Relocated from Cleveland, Ohio to Columbus, Ohio. In charge of the on-premise growth (distribution and volume) of the following (5) Southern Ohio distributors: Hill (Columbus), H. Dennert (Cincinnati), Bonbright (Dayton), Bobby Fisher (Springfield) and Heidelberg Distributors (Toledo).Called on "local" restaurant chains which led to increase in visibility and volume for HUSA brands.Coached and develped distributor sales reps on selling techniques.Identified distribution and volume opportunities and pursued through co-developed annual business plans (ABP's).Planned, developed and executed presentations for distributor sales reps and "key" accounts.

Managed the entire on and off-premise business for the following (6) Northern Ohio distributors: Esber (Canton), Tramonte (Akron), Heidelberg (Toledo), Goodman (Lorain), Heritage (Mentor) and Beverage Distributors (Cleveland).Tracked business via weekly and monthly reviews of distribution and volume goals as set in co-developed ABP's.Negotiated budgets for distributor incentives, POS, and media / merchandising.Designed a "new" post-off / buy-in schedule for ALL Ohio distributors that cut inventory levels by at least 2-weeks.Developed and implemented pricing strategies for all HUSA packages.Participated in out-of-state "crew" drives / ride withs (MI / KY / IN).Increased "new" package distribution within the HUSA portfolio / distributor portfolio.Sold in "new" packages and display programs within "key" off-premise chains (Giant Eagle, Tops, Dairy Mart, BP, CFM and Holland Oil).