Eric Hawes Email & Phone Number

Ny, Ny, Us

Arctic Cool is a, privately owned and operated 100% eCommerce apparel and accessory brand. Reporting to the ownership group/board and overseeing 5 direct reports with a total team size of 30. Oversight includes marketing and customer acquisition (SEO, Paid Search, Paid Social, Affiliate), Product and Merchandising, Creative (Brand and Product), Development, Sourcing and Logistics (Both domestic and international) and Licensing.• Responsible for 525% top line revenue growth in 3+ years.• Responsible for 433% bottom line profit growth in 3+ years.• eCommerce KPI category statistic highlights:o Conversion: 22% increase o AOV: 25% increase• Successful implementation of category management strategy to product and merchandising teams leading to sku reduction of 50%• Successful implementation and migrations including software stack upgrades:o Website: WooCommerce → Shopify Pluso Email: MailChimp → Klaviyoo Launched SMS/MMS → Attentiveo Launched Community Management and Loyalty → Loyalty Liono Launched Reviews Platform → Okendoo Launched Affiliate Platform → AvantLinko Launched CRM Platform → Gorgias• Onboarded agency functions to in-house teamso Functions include: Email / SMS Marketing Team, Community Experience Team (loyalty positioning and messaging), Design Team, Social Media Platform Management Team.

Ny, Ny, Us

www.ArcticCool.com Leading the overall business and product direction for a new market leading technology apparel brand in the ecommerce space. Directing all aspects of product line management, merchandising, 3PL, and product development/innovation for all apparel and accessories. • Ecommerce experiences within WooCommerce, Shopify, Google Analytics, Facebook marketing. • Leading team on ecommerce metrics including conversion, average order value, prospecting direction. • Implementing speed to market apparel supply chain.• Building out category management strategies on product assortments.• Implementing FBM / FBA Amazon business.

Buffalo, Ny, Us

Master's Level Adjunct Professor in the Sport Product Development program. Educating student's on Product Line Management, Product Merchandising, and Product Development in the Global Sports Industry arena. Fall 2019 Curriculum SPD 505 - Managing the Global Sport IndustryHave you ever thought of the sports industry as a for-profit industry? Who is the competition for the NFL?How does bringing rugby into the league impact world viewing statistics? Or the annual game abroad? What products does the NFL currently sell and can you see them evolving – how? Who is the consumer- what do they want- annual income- areas of opportunity. We will explore each topic to understand product line development and piercing through a market to create a point of differentiation and manage product in a global sport industry.

Baltimore, Maryland, Us

Building/merchandising and developing global product lines and managing all aspects of $225M+ business from product brief through product creation with a cohesive brand go-to-market category strategy while leading and developing a team of 4 talented teammates.• Building and briefing global product lines for all genders - headwear, band’s, sleeves, belts and cold weather gloves in all apparel accessories categories (Golf, Run, Train, Basketball, Special collections)• Successfully grew overall category revenue from $30M $225M in 4+ years through successful implementation of category management. • Hyper focus on sku reduction for overall sku productivity and prescriptive assortment planning. • Strategic lead in building out MLB (Major League Baseball) product strategy and bringing business in-house for 2018 launch.• Merchandising team lead for North American distribution and global expansion.• Established #1 market share in Sporting Goods distribution. (Dick’s Sporting Goods, Academy, Hibbett, Dunham’s, Modell’s, Olympia)• Created and brought to market key iconic golf cap for Jordan Spieth (Debuted in 2014 Master’s).

Baltimore, Maryland, Us

Baltimore, Maryland, Us

• Building and briefing global business plans for Men’s and Boy’s Headwear and Band’s in all apparel accessories end use categories (Golf, Run, Train, Special collections) • Managing style and sku productivity.• Managing all SMU’s for Strategic and Key Accounts.• Created and brought to market licensed headwear business through DC and Marvel licensees for Alter Ego collection ($1MM business in 2014, projected 100% growth for 2015).• Created and brought to market key iconic Golf cap for Jordan Spieth (Debuted in 2014 Master’s).• Built and implemented headwear quickturn program.• Managing weekly POD meetings.• Quarterly travel to Asia to support our product development team and build international relationships with vendors.

Baltimore, Maryland, Us

• Building and briefing global business plans for Men’s and Boy’s Headwear and Band’s in all apparel accessories end use categories (Golf, Run, Train, Special collections) • Managing style and sku productivity.• Managing all SMU’s for Strategic and Key Accounts.• Created and brought to market licensed headwear business through DC and Marvel licensees for Alter Ego collection ($1MM business in 2014, projected 100% growth for 2015).• Created and brought to market key iconic Golf cap for Jordan Spieth (Debuted in 2014 Master’s).• Built and implemented headwear quickturn program.• Managing weekly POD meetings.• Quarterly travel to Asia to support our product development team and build international relationships with vendors.

Buffalo, New York, Us

Building a global product line and managing a $250M+ headwear business from product brief through product creation. Key focus on key account growth and quick-turn programs to build incremental business opportunities. • Developed margins, merchandised seasonal launches, and brought to market multiple booking programs annually.• Managed incremental business opportunities that generated over $10M of additional revenue annually. • Managed, monitored, and evaluated all levels of the lifestyle stock program (20% of overall business).• Key retail account manager for Lifestyle (Lid’s, Champ’s, Footlocker).• Worked on brand building collaborations with tier 1 assets.• Provided weekly/monthly sales reports to track business.• Sales team business support lead for sales tools and materials to lead for a successful sell-in and sell-through.• Lifestyle lead on NFL acquisition and building out business planning for launch in 2012.

• Recruited sales representatives• Created own sales• Coordinated sales with other corporations• Prepared incentive packages• Performed customer service calls• Administered on-line surveys

Bachelor Of Science, Marketing And Management

Master Of Business Administration (Mba), Marketing