Eric Hayden Email & Phone Number

Fort Lauderdale, Fl, Us

Us

Plan and manage key lifecycle marketing programs (specializing in email, loyalty and referral programs) related to increasing revenue, engagement and retention through key channels for Cheaper Than Dirt. Helps develop engaging content for the right customer in the right channel. Work with the marketing team to translate marketing plans into strategies and programs. Enthusiastic for ecommerce and personalized, integrated marketing. Develops and implements strategic marketing programs for assigned channels. Manages and curates marketing segmentation and automations with a focus on customer lifecycle. Manages our UGC platform and helps moderate all the content that we collect. Leverages UGC across all marketing channels. Helps measure results and optimizes marketing programs to increase conversions and retention of customers. Oversee relationships with key vendors including the email service provider/CDP, and be the internal expert on email and customer messaging tools. (emarsys/Bloomreach Engagement)

Us

Responsible for producing and executing email marketing campaigns, in support of both consumer and business marketing communication tracks. Leverage big-data and technologies to help segment and develop personalized email campaigns. Maintain and communicate out the marketing email tactics for all facets of the business and be an internal point of reference. Work closely with the CMO to implement new strategic initiatives by helping coordinate campaigns. Responsible for maintaining and managing automated email campaigns and email performance.

Us

Responsible for market research supporting new business development (Big Data Analytics Project) Monitored multiple media outlets, including social media, in search of any information dealing with political marketing. Reviewed several case studies along with multiple content analyses during the research. Final goal was to help build a compelling presentation that will help Stone Advisors map a strategic direction, which will also become a marketing tool for discussions with customers or investors. FDIC Receivership Assistance Contractor (on Project Flavius Team)

Developed a campaign plan with a public relation's team to help raise awareness for a local non-profit organization. Conducted and analyzed both qualitative and quantitative research to help develop strategies and tactics for the campaign. Once we concluded and revised our final campaign plan, we pitched the proposed plan to the board of directors of the client. This was all during my undergrad at TTU.

Purchase, New York, Us

Responsible for a variety of warehouse duties including loading and unloading pallets and individual cases to/from trailers and picking appropriate cases according to order and placing the orders on carts. Worked at the Fort Worth and Lubbock hub.