Staying true to my core “E” values: Excellence, Equality and Empathy, I am a consumer marketer fueled by delivering commercial results , successfully emerging resource-constrained brands, and reengineering established trademarks. Recruiting and cultivating diverse teams with high-performing talent, championing my direct reports and seeing them advance brings me great personal joy and satisfaction.With 25+ years of experience focused primarily on beverages I excel across marketing, portfolio, channel strategy, field activation and sales. I add a strong track record balancing brand consumer objective with route-to-market and retail reality. My tenures at industry leaders Coca- Cola, Diageo, Brown-Forman, and Anheuser-Busch delivered superior results in optimizing trademark and team performance. I am currently serving as General Manager at Gin Runners, LLC leading brand marketing strategy and operations. A particular passion of mine includes growing both big and small, strong, or struggling brands domestically and internationally. Bringing new ideas and innovation to market as well as providing marketing and commercial leadership motivates me. Ultimately, I am inspired by building productive connections that last, whether between my brands and consumers, myself and my teams, or supplier and customers/distributors. In my free time, I work with local expats in North Carolina, leveraging my language skills and experience in Latin America to help native Portuguese and Spanish speakers assimilate. 𝐒𝐏𝐄𝐂𝐈𝐀𝐋𝐓𝐈𝐄𝐒:◾️ Brand & Portfolio Marketing ◾️ Beer, RTDs, Spirits, Energy and Sports Drinks ◾️ Innovation & Emerging Categories, ie: Zero-Proof Cocktails ◾️ Cannabis CBD/THC ◾️ Channel and Route-to-Market (RTM) Fluency ◾️ Team Leadership & Development ◾️ Empowered Entrepreneurialism ◾️ Customer & Category Management ◾️ Brand/Marketing Strategy ◾️ Sales & Marketing Operations ◾️ E-Commerce ◾️ Traditional & Digital Media