The financial world has become very complex, with a multitude of investment products and services available. Deciding how and what to invest in, how to properly allocate and diversify your assets, and how to preserve capital are all critical factors in achieving your financial goals. The professional wealth management services that our group provides can help you at every step along the way.The EM Hersh Group at Morgan Stanley is a multigenerational group with over 30 years of combined experience in financial services.* Our group focuses on estate planning strategies, implementation of trusts, and family wealth planning. We offer tax-free municipal bonds, cash management and lending, and separately managed equity accounts, as well as alternative investments where appropriate. We utilize insurance and annuity products when appropriate, and have access to the full range of financial services and world class resources available through Morgan Stanley. Leading up to, and during, a client’s retirement years, we provide cash flow planning, multi-generational gifting, and endowment strategies to help secure clients desired legacy and ensure they never outlive their wealth.Our comprehensive wealth management process begins with an in-depth discussion of your current situation and future goals to develop an understanding of who you are and what is important to you. Using this information, we will create a detailed financial plan and investment strategy specific to you and your situation, whether you are saving for retirement, a major purchase, or education funding for your children or grandchildren. Once implemented, we will continuously monitor your plan and work with you through the various stages of life to reflect your changing needs and priorities. A clearly defined and current financial plan can help you feel more confident and informed when making decisions about your family and your finances.Our group is built around customer service, integrity, and accountability. Helping to preserve our clients’ assets through risk management and diversification is among our highest priorities. We welcome the opportunity to discuss with you how we can help you meet your financial goals.