Eric Hoch Email & Phone Number

Parsippany, Nj

Creative strategy, branding and design focusing on the Managed Market needs of the pharmaceutical industry. Agency management and creative operations.

Strategic, positioning, account management and creative consulting for B2B clients and key relationships developed under Creotex Communications

Co-founded, developed, and led a complete small business build-out of all infrastructures from the ground up along with overall management and creative oversight for a full-service advertising/branding/design agency focused on business-to-business advertising in pharmaceutical/ healthcare, real estate, and higher education, as well as design support in the medical education/communication businesses with a complement of 19 employees.

Oversight, management, procurement, quality control, strategic insight, and creative direction of deliverables, for the pharmaceutical industry, business-to-business advertising of Cardinal Health and its services.Corporate-wide initiatives and operating committees. Process flow and efficiency, business continuity, corporate master brand strategy, procurement, shared services modeling and integration, corporate communications process/procedures, HR mapping, and development.Directed department of 50+, 6 national sites.

Led the corporate start-up, integration into process and structure, ongoing cost center operation, and fiscal success of an agency styled design group to manage all components of pharmaceutical client–related deliverables, corporate branding, and advertising. Management of all aspects of the Agency: creative, account, editorial, production, production management, presentation, web/interactive, and operations.

Responsible for the overall art creative direction and design of all products and initiatives within in the captive in-house pharmaceutical advertising agency along with the initial setup of the group, including policies, procedures, job descriptions, and hiring of key staff, along with interaction in and marrying of a creative process and culture into a corporate structure.

Creation of initial concepts and subsequent design through market research and production, including all collateral work associated with product launches/lifecycle (sales force materials, conventions graphics, physician/consumer education pieces)

Responsibilities included: project design – from concept through production; workflow management for agency up to 10 full-time designers plus contractual; final production approval on all agency projects; account management; hiring and managing of design/production talent; marketing; and management of the computer network, project costs and vendors