Eric Hsu Email & Phone Number

Melbourne, Australia

I am passionate about contributing our professional and financial skill-set to help marketing, PR, digital, and advertising agencies shape up their financial fitness and approach.Clients can leverage my experience and outsource team to grow their businesses. Having managed the financials of many leading creative agencies in the past, my current focus is to help smaller agencies implement their accounting systems and also coach business owners on how to manage their numbers to enhance… Show more I am passionate about contributing our professional and financial skill-set to help marketing, PR, digital, and advertising agencies shape up their financial fitness and approach.Clients can leverage my experience and outsource team to grow their businesses. Having managed the financials of many leading creative agencies in the past, my current focus is to help smaller agencies implement their accounting systems and also coach business owners on how to manage their numbers to enhance business profitability. Whether it is bookkeeping services for small businesses or effective accounting for digital creatives in Melbourne, look no further than Easy Xero.Easy Xero zeroes in on problem-solving and eliminates inefficient and counterproductive processes while maximising the outputs of all available resources. In many years of specialising in the media advertising and digital marketing sectors, both in Melbourne and Sydney, we have successfully tackled common agency challenges ranging from client fee structures, project costing, job profitability, internal controls, staff utilisation, and system optimisation.Now I can pass on this invaluable expertise gained at the big end of town to Australia’s small-to-medium agencies. We explain numbers in an easy-to-understand way that demystifies financial jargon, mentoring your agency team using a plain-English approach.15 Years of Agency Experience: JWT, WPP, Campaign Palace, Clemenger BBDO, Social Garden, and moreClient list: Cornwell Design (Part of Landor and WPP)WhiteGreySudler & HenneseySales Activations Incremental Marketing GroupSalesfit TVThe Natives Marketing Show less

Richmond, Melbourne

Social Garden was founded in 2013 and is a pioneer in the new and disruptive revenue performance management industry that utilises emerging marketing automation technology and data to scale organisational EBITA and revenue. A well-known lead generation specialist in the property and education sectors.BRW Fast Starter in 2015. Victorian Young Achiever Award, 2015 FinalistI am responsible for supporting our companys continual improvement through commercial insights, cost… Show more Social Garden was founded in 2013 and is a pioneer in the new and disruptive revenue performance management industry that utilises emerging marketing automation technology and data to scale organisational EBITA and revenue. A well-known lead generation specialist in the property and education sectors.BRW Fast Starter in 2015. Victorian Young Achiever Award, 2015 FinalistI am responsible for supporting our companys continual improvement through commercial insights, cost efficiency, and revenue strategies. Our profit targets are met through effective planning, financial modelling, and management reporting. Xero and Workflowmax job costing system implementation was successfully completed, and most of our accounting processing functions are now located overseas. This paved the way to reach our next stage of growth expansion, where I guided Social Garden to establish its digital nervous system by linking its financial system with data analytic and CRM tools, allowing management to have fast reflex responses. Digital paperless accounting is also achieved, which increases information sharing and eliminates environmental waste.Clients:Mirvac, Investa, JG King Homes, Woodlea, Orbit Homes, Coronation, AV Jennings, Toga, Simonds, Bendigo Kangan Institute, Victoria University, Macquarie University and many others. Show less

4,100 employees in Sellbytel's network.Setup of a financial accounting system and ensuring compliance with Australian tax law standards.Manage daily financial matters and liaise with the head office in Germany Provide administration services to local staff members in the North Sydney office.http://www.sellbytel.com

Clients include: Tourism Australia, Virgin Australia, Hungry Jacks, Visa, Stockland, Mars, Pepsi, Wrigley's,Toshiba & Campbell's, and more.Supervision of all companies' financial activities.Manage the finance team and provide them with helpful support.Facilitate our CFO in making optimal business decisions by sourcing necessary information.Management reporting and budget preparationStreamline accounting processes to save company resources.Analysis… Show more Clients include: Tourism Australia, Virgin Australia, Hungry Jacks, Visa, Stockland, Mars, Pepsi, Wrigley's,Toshiba & Campbell's, and more.Supervision of all companies' financial activities.Manage the finance team and provide them with helpful support.Facilitate our CFO in making optimal business decisions by sourcing necessary information.Management reporting and budget preparationStreamline accounting processes to save company resources.Analysis of client profitability and staff utilisationPrepare monthly retainer fee reconciliation reports to assist the fee negotiation process.Implement finance procedures to set important standards.Monitor internal audit controls to prevent fraud.Improve the BCC accounting system to increase efficiency.Prepare Hyperion reports for submission to BBDO Treasury and cash flow managementSox compliance to meet BBDO's requirementshttp://www.clemengerbbdo.com.au Show less

Prepare monthly financial statements and dashboard reports.Using Cartesis, submit monthly results to the New York headquarters.Attend monthly meetings to discuss results with department heads and explain the variances.Documentation of all finance procedures for Sox audit purposeAnalyse client profitability using staff time data; enforce strict time sheet entry for both staff and freelancers.Review retainer fees, contract monthly fees, and actual billable… Show more Prepare monthly financial statements and dashboard reports.Using Cartesis, submit monthly results to the New York headquarters.Attend monthly meetings to discuss results with department heads and explain the variances.Documentation of all finance procedures for Sox audit purposeAnalyse client profitability using staff time data; enforce strict time sheet entry for both staff and freelancers.Review retainer fees, contract monthly fees, and actual billable hours. Major clients include Target, Westpac, Hutchison, Bonds, Berlei, National Foods, Panasonic, Domino's Pizza, and the NSW Cancer Institute, etc.Prepare quarterly budgets and yearly FBT returns.Implement the BCC system's continuous improvement process.Supervise the finance team and provide support to the national finance director as required.http://www.thecampaignpalace.com Show less

Established a shared service centre to provide account functions and Sox compliance to:* JWT Specialised Communications* Glendining Management Consultants* Lightspeed Research Australia And to assist in other treasury functions and BCC accounting system support as required.

- Provide financial & management accounting functions- Hyperion reporting for the JWT group