Eric Hudson Email & Phone Number

Redmond, Washington, Us

Redmond, Washington, Us

* Led efforts to identify, test and develop key messaging and positioning with enterprise IT customers. * Participated in strategic initiatives to drive deployment and adoption of Office 365 with key enterprise accounts and ensure overall field readiness. * Evangelized product through key speaking engagements at customer-facing and internal sales events.

Amsterdam, Noord-Holland, Nl

* Managed and drove campaigns within the North America subsidiary to promote Interventional Xray products and solutions. * Defined and implemented NPI launch strategies, including localized positioning and messaging, to priority target segments. * Developed strategic plan to drive adoption in underserved market segments.

Everett, Wa, Us

* Developed a strategic marketing plan designed for rapid growth opportunities and identification of adjacencies/verticals. * Coordinated efforts across sales, marketing and engineering areas, interfacing with executive leadership to identify tactical throughput per strategic intent. * Built and validated market hypotheses, pinpointing project requirements and direction through extensive VOC activities. * Worked with in-country representatives to formulate a viable business case for market entry.

Everett, Wa, Us

* Managed the #1 global growth driver within the industrial group, managing a multi-million dollar discretionary budget, five inside sales reps and a manager. * Launched a brand new product and platform, and developed channel strategy for global market entry and expansion. * Built a significant lead pipeline through aggressive digital marketing that yielded top-five Google placement and substantial pay-per-click lead conversions. * Created an Eloqua-based lead nurturing program to drive funnel growth. * Deployed customer promotions to mitigate potential risk associated with new launch.

Everett, Wa, Us

* Led 80% incremental growth year one to year two through cross-functional team leadership (product management/sales forecasting/global sales/training) and regional GTM strategies.* Completed customer segmentation and VOC analysis to identify untapped adjacent $150MM mid-market segment.* Developed and patented a new-to-world application of vibration measurement/diagnostic technology, forming basis for a new, previously untapped, multi-million dollar sub-business. * Mentored and developed team through progressive areas of responsibility and scope.

Everett, Wa, Us

* Helped develop a startup business unit and new product direction, bringing engineering teams up-to-speed on technical requirements. * Developed an outbound channel and successfully developed and commercialized seven new products over two years, resulting in 400% incremental growth over the period* Provided leadership to ensure new product suite reflected company’s premium brand identity and commitment.

Dallas, Tx, Us

* Drove process improvements yielding $1.25MM recurring annual savings. * As a Program Manager in Partnership Marketing, cultivated 100+ B2B partnerships with a strong focus on client advocacy to improve relationships and harvest a $15MM revenue stream.

* Assisted in the development and marketing of a new product platform.* Mentored and developed several new staff members (Assistant Product Manager, Catalog Manager, and others). * Developed pricing and channel-entry strategies. * Helped land a multi-million dollar OEM account key to the company’s ongoing viability.

* Designed and championed vertical, B2B online marketplace targeting the automotive service segment, within a startup environment* Built and maintained strategic relationships for major partnership initiatives with MSN, Excite, CitySearch and others. * Generated business requirements documents and functional product specifications.* Participated in strategic product planning.

Master Of Business Administration (M.B.A.), Global Marketing

Bachelors Of Science, International Business