Eric Hwang

Eric Hwang Email and Phone Number

Founder and Managing Director @ UPIC
South Korea
Eric Hwang's Location
South Korea, Korea, Republic of
Eric Hwang's Contact Details

Eric Hwang personal email

About Eric Hwang

Experienced marketer, consultant, and trainer with wide range of expertise and experiences in marketing, brand building, and customer value innovation from FMCG, premium, and luxury goods industries.Local, regional(Asia Pacific), and global brand management experience Experiences in multi-nationals(western style) and local companies(Asian style).Balance between field experieces and professional knowledgeSpecialties: Korean, English, and Chinese

Eric Hwang's Current Company Details
UPIC

Upic

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Founder and Managing Director
South Korea
Eric Hwang Work Experience Details
  • Upic
    Founder And Managing Director
    Upic
    South Korea
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  • Upic
    Founder & Managing Director
    Upic Jan 2014 - Present
    Seoul, Korea
    Premium Liquor importer, distributor & marketerCurrent Portfolio- Whisky . Kilchoman (UK) . Douglas Laing (UK) . Wolfburn (UK) . Raasay (UK) . Amrut (India)- Cognac : Hine (France)- Calvados : Boulard (France)- Rum : Diplomatico (Venezuela)- Pisco : Tabernero (Peru)- Liqueur : Mr.Black (Australia)- Vermouth : Mancino (Italy)- Port Wine : Dalva (Portugal)
  • 香飘飘股份有限公司 (Xiangpiaopiao)
    General Manager Of Overseas Business Division
    香飘飘股份有限公司 (Xiangpiaopiao) Jul 2017 - Oct 2018
    Hangzhou, Zhejiang, China
  • 香飘飘股份有限公司 (Xiangpiaopiao)
    Cmo
    香飘飘股份有限公司 (Xiangpiaopiao) Nov 2015 - Jun 2017
    Hangzhou, Zhejiang, China
  • Sungkyunkwan University
    Adjunct Professor
    Sungkyunkwan University Mar 2012 - Aug 2014
    Seoul, Korea
    Teaching marketing and strategy
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  • Elca Korea
    Brand General Manager For Clinique
    Elca Korea Oct 2012 - Nov 2013
    Korea
    - responsible for Clinique business division in local affiliate- full brand P&L responsibility- lead 300 people in the organization
  • Amorepacific
    Marketing Vp
    Amorepacific Sep 2009 - Sep 2011
    Sulhwasoo & AMOREPACIFIC BM - responsible for global brand P&L ($700million revenue) - manage brand equity and develop brand strategy - implement all marketing disciplines - drive global expansion with a strong focus in Asia * Amorepacific is number #1 cosmetics company in Korea dominating the market over all the major global players
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  • American Standard (Asia Pacific)
    Marketing Director
    American Standard (Asia Pacific) Oct 2005 - May 2009
    AP region HQ product marketing director (based in Shanghai, China) - responsible for ceramicware category P&L - product Innovation, NPD, and portfolio management - cover all major Asia Pacific countries (eg. China,Korea,Vietnam,Thailand,Indonesia,Australia,etc) - participate due deligence for M&ACountry marketing head - set up new marketing team separated from sales function - develop and implement BtoB, and BtoC marketing program
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  • Diageo Korea
    Marketing Manager
    Diageo Korea Oct 2002 - Oct 2005
    GPB(global priority brands) Team Leader - manage spirit brands; Johnnie walker, Baileys, Smirnoff - certified facilitator for DWBB (trainer for Diageo makreting process globally)Dimple Brand Manager - Dimple brand repatriation project from 3rd party distributor - repositioning and revitalization project of the brand
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  • Clorox Korea
    Brand Manager
    Clorox Korea May 2000 - Sep 2002
    Brand manager for household products - new business development (bags&wraps-Glad,household cleaner-PineSol) - strengthen consumer insight generation process
    View
  • Cj Corporation
    Assistant Brand Manager
    Cj Corporation Jul 1996 - Dec 1999
    - Marketing execution for various personal care products (shampoo, soap, body cleanser)

Eric Hwang Skills

English Chinese Korean B2b Brand Architecture Income Statement Market Analysis Marketing Strategy Product Marketing Marketing Research Brand Management Competitive Analysis Market Research Business Strategy Fmcg Marketing Management Integrated Marketing Strategy Product Development Marketing Communications Customer Insight Product Management Marketing

Eric Hwang Education Details

Frequently Asked Questions about Eric Hwang

What company does Eric Hwang work for?

Eric Hwang works for Upic

What is Eric Hwang's role at the current company?

Eric Hwang's current role is Founder and Managing Director.

What is Eric Hwang's email address?

Eric Hwang's email address is eu****@****ail.com

What schools did Eric Hwang attend?

Eric Hwang attended China Europe International Business School (Ceibs), Sogang University.

What are some of Eric Hwang's interests?

Eric Hwang has interest in History, Geography.

What skills is Eric Hwang known for?

Eric Hwang has skills like English, Chinese, Korean, B2b, Brand Architecture, Income Statement, Market Analysis, Marketing Strategy, Product Marketing, Marketing Research, Brand Management, Competitive Analysis.

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