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Eric Epstein is listed as Senior Marketing Executive | Advisor | Brand Builder | Ex-Mars at Forrester, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at forrester.com and a matched LinkedIn profile for Eric Epstein.
Eric Epstein previously worked as VP, CMO Executive Partner at Forrester and Owner and Principal Consultant at Northstar Brand Strategy Llc. Eric Epstein holds Mba, Marketing, International Business, Social Enterprise from Northwestern University - Kellogg School Of Management.
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AeroLeads found 1 current-domain work email signal for Eric Epstein. Compare company email patterns before reaching out.
Senior marketing leader and executive advisor. Classically trained creative and strategic marketer with experience across brand marketing, strategy, insights, new product development, global marketing, digital marketing, and consumer/customer experience in the CPG and retail industries. Ability to think and act entrepreneurially in both small and large ($1B+) brands and portfolios. Thoughtful people leader with a passion for helping others succeed. More than anything, committed to fostering a fun and creative workplace culture while delivering results.Expertise: Brand StrategyPortfolio Management and StrategyStrategic PlanningConsumer/Customer InsightIntegrated Marketing Communications (IMC) DevelopmentDriving Sales and Marketing AlignmentChange ManagementChannel MarketingAdvertising/Campaign DevelopmentDigital MarketingBrand PositioningAgency ManagementConsumer ExperienceCustomer ExperienceCategory Expertise: Confectionery, Snacks, Plant-Based Dairy, QSRInnovationNew Product Development
Listed skills include Brand Management, Strategy, Customer Insight, Marketing Strategy, and 26 others.
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A career timeline built from the work history available for this profile.
Cambridge, MA, US
I support marketing leaders with objective, strategic guidance to help them tackle their toughest challenges and advance their transformational goals within the organization. I leverage Forrester’s deep subject matter expertise and forward-looking focus on customer obsession, combined with my own experience as a marketing executive and empathetic leader.
Northstar Brand Strategy helps business leaders (Founders, CEOs, and heads of marketing) define a path for brand growth and ensure all marketing efforts (brand identity, strategy, marketing plans, consumer experience, etc) are aligned toward their “North Star”. - Advised startup founders/CEO on brand positioning and benefit hierarchy, omnichannel marketing.
Lynnfield, MA, US
Responsible for ~$500M retail business across 10+ categories including #1 national oatmilk brand (PLANET OAT®), #1 national refrigerated dairy dip (HELUVA GOOD®) and powerhouse regional HOOD® dairy brand.
Mclean, Virginia, US
Led a portfolio of iconic Gum & Mints brands totaling over $1.4B in annual retail sales - including ORBIT, 5, ALTOIDS, LIFESAVERS Mints, ECLIPSE and others. Led a team of 7 talented marketers to help freshen the breath of millions of American consumers!
Mclean, Virginia, US
Managed ~$150M snacking portfolio, including COMBOS®, GOODNESSKNOWS® and MUNCH® Brands, as well as white space growth opportunities in key snack categories.
Mclean, Virginia, US
Selected to lead the national launch of goodnessknows, a new brand at Mars Chocolate in the Premium Snack Bar category. Led multiple agencies through fully integrated communications support plan including brand positioning and TV, print, and digital advertising, social content and media strategy, full public relations campaign, and in-store shopper.
Mclean, Virginia, US
Accountable for all aspects of $500M+ portfolio, including long term strategy, top and bottom line delivery, marketing communications, and people development.
Mclean, Virginia, US
Responsible for identifying and developing growth strategies and necessary processes for the Mars Chocolate portfolio of brands, including innovation strategy, growth target setting, and long term strategic planning.
Mclean, Virginia, US
One of a select class of associates in a 3-year rotational program designed to develop the leadership pipeline for Mars, Inc.
Mclean, Virginia, US
Led development of global and US digital strategies to support new global Twix advertising campaign. Led agencies through strategy and creative development, media planning, and production. Managed internal and external team through annual Integrated Marketing Communications brand planning process, including competitive deep-dive, key lessons learned, brand.
Mclean, Virginia, US
Developed 3-5 year innovation funnel for the Snickers brand, including qualitative research, insight-driven concept ideation, and quantitative concept validation. Commercialized new Snickers brand extension – Snickers Peanut Butter Squared (2011 Product of the Year in the candy category).
Chicago, Illinois, US
Led strategic global marketing projects including global corporate reputation advertising campaign framework, post-analysis of global Happy Meal digital marketing campaign, and Kids online strategy. Presented to Global CMO with implications and recommended framework for McDonald’s global brand building strategy.
Norwalk, Connecticut, US
Norwalk, Connecticut, US
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Eric Epstein works for Forrester.
Eric Epstein is listed as Senior Marketing Executive | Advisor | Brand Builder | Ex-Mars at Forrester.
AeroLeads has found 1 work email signal at @forrester.com for Eric Epstein at Forrester.
Eric Epstein is based in Greater Boston, United States, United States while working with Forrester.
Eric Epstein has worked for Forrester, Northstar Brand Strategy Llc, Hp Hood Llc, Mars, and Mcdonald'S.
You can use AeroLeads to view verified contact signals for Eric Epstein at Forrester, including work email, phone, and LinkedIn data when available.
Eric Epstein holds Mba, Marketing, International Business, Social Enterprise from Northwestern University - Kellogg School Of Management.
Eric Epstein is listed with skills including Brand Management, Strategy, Customer Insight, Marketing Strategy, Consumer Products, Consumer Insight, Product Innovation, and Competitive Analysis.
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