Eric Jew Email & Phone Number

Richmond, California, United States

• Created and presented seasonal assortment• Presented category strategy, prototype concepts, designs, and the product to key retailers• Defined and prepared sales tools and communication materials for the category• Managed GTM process for key accounts• Set Key Account merchandise strategy • Defined consumer strategy to support fields of play• Built multi-year plans for key account product execution

San Mateo County, California, United States

• Coordinate labeling activities, including label design, translation, and production, working collaboratively with internal and external partners. • Coordinate change control of labeling artwork for medical products and ensure its contents meet all medical, legal, and regulatory requirements.• Facilitate process development and SOP updates with cross-functional groups to ensure compliance.• Work with global customers on labeling content, quality, accuracy, and format of labeling components for submissions.

San Francisco Bay Area

• Implemented specific product and brand direction for focus categories with key affiliates.• Managed product projects from design, development, production, and delivery. • Lead account meeting focused on plans to achieve sales objectives and goals for the seasons.• Create accurate forecasts to plan sell in and sell through goals for the season.• Manage marketing programs and establish program-specific metrics/ROI to determine its effectiveness.• Managed, tracked, and resolved all customer compliance issues.

San Francisco Bay Area

• Leveraged market and competitor trends and buyer preferences to build a strategic sales plan that balanced both the Reebok and Adidas brand directions.• Collaborated with marketing and retail activation partners to create, manage, and execute marketing programs to achieve sales goals.• Developed and maintained positive relationships with all internal departments and assigned key accounts.• Identified and understood “ideal customers” and how they related to the products offered.

• Oversaw the product life cycle from design creation to sell through.• Lead sell-in and the sell-through process in collaboration with marketing and the retail partner.• Manage the regional launch calendar and budgets.• Exceeded sales target 3 out of 4 years and grew the territory from $300,000 to $1.2 million. • Managed sales by developing a business plan that covered sales, revenue and expense controls. • Established sales objectives by analyzing annual sales for accounts.

Greater Los Angeles Area

I managed a $3 million directional marketing budget. • Established partnerships with sales teams to provide support and contribute with sell-in and sell-thru opportunities to achieve 20% more Reebok representation in stores.• Developed knowledge of key businesses and sales teams to deliver desired sales goals. • Developed Communication/Sell-in Materials and managed US Marketing Communication tools. • Processed all invoices/requisitions in timely manner.

Greater Los Angeles Area

I grew Reebok’s in-market and in-store business within Los Angeles by increasing social media engagement and consumer participation in event by 20%.• Enhanced company’s visual presence at retail through support of National and Regional P.O.P programs, capturing digital photos of Reebok’s retail presence, addressing problems, and evaluating overall effectiveness of P.O.P placement with account marketing managers• Identified and communicated market trends, consumer behavior, competitive research, and account analysis to sales, merchandising and product teams internally.• Coordinated and executed local grassroots and marketing events, and assisted with corporate and regional footwear and fashion tradeshows such as the World Shoe Association (WSA) and the Men’s Apparel Guild in California (Magic).• Worked closely with Entertainment Marketing to maintain relationships with key influencers in Southern California (DJs, on-air personalities, artists, and celebrities).• Helped manage reps in the Western Region, and supervised Street Teams.• Educated consumers and retail associates on Reebok’s brand initiatives, product, and technology through clinics and in-market events.