Eric Johnson Email & Phone Number

Eric Johnson Professional Work ExperienceJanuary 2006 to Present: Special Projects ContractorDirector of Special Projects. Work for the Pepsi and Sobe Beverage Companies, as well as No Fear International. The relationship centers upon the Sobe/No Fear Energy Drink. Key responsibility being the primary communications liaison between Pepsi/Sobe and No Fear. Heavily involved in monitoring and developing all communications efforts involving the NASCAR Nextel Cup team and all Sobe No Fear Energy Supercross and Motocross teams. No also working for: Alpinestars, Fox Racing, Monster Energy, Troy Lee Designs, One Industries, Mechanix Wear, Racer X, Road Racer X, Speed TV and Toyota Global.December 2005 to January 2006: Haymarket International Special ProjectsRecruited by Haymarket International (London, England) to work in their new Los Angeles-based “Special Projects” office in Irvine, California. Duties included conceptualization work, creative writing, marketing, new title development, new business development, consumer research, creative project management and development. Clients included: Red Bull (Moto GP, motocross/supercross, Formula 1, IRL and the Red Bull World Air Race Series). The American Le Mans Series. Alpinestars. The Indy Racing League and the Indianapolis 500. NASCAR and ISC. Troy Lee Designs. The Midland Formula 1 team. Fox Racing.December 1998 to December 2005: Racer X MagazineLeft Ground Zero to create, produce and launch Racer X Illustrated magazine with partner Davey Coombs. The first issue of Racer X appeared in the January of 1998 and was 100 pages in length. Within three years, Racer X became the number one motocross magazine in the world and each issue averaged 300 pages. Position was Editor and co-owner.June 1997 to December 1998: Ground Zero Advertising – Santa Monica, CaliforniaWas recruited out of Chiat/Day by Ground Zero Advertising.Specialties: Writing, creative services, conceptual projects, research, marketing, new media, etc.

• 

  St. Norbert College

  History