Eric Kirschner Email & Phone Number

New York, New York, United States

Greater New York City Area

Greater New York City Area

• Delivered plans against established sales targets by building and implementing brandspecific strategies across top customer accounts, in turn driving projected NIP growthand share growth for savoury category
• Optimized return on brand activation and customer investment by managing budgetinclusive of consumer promotion, trade promotion, slotting, and special pack funding todrive overall ROI and shipper growth
• Led cross functional innovation planning by analyzing competitive landscape in marketplaceto provide customer specific insights and identify key white space opportunities
• Improved forecasting process by designing automated shipments database as well as closelytracking current performance and future trend expectations

Englewood Cliffs, NJ

• Managed all stages of ISV (in-store visibility) project life from idea creation to retail execution by acting as the key operational link across both internal and external cross-functional teams for the deodorant.
• Headed entire holiday gifting portfolio and timeline by implementing strategy to offer premium options, enhance margins, as well as reduce waste to drive profitability
• Elevated emerging markets by building new relationships and developing streamline of production support in order to execute quick go-to-market strategies, in turn growing both channels in NSV (net sales value)
• Partnered with brand, field sales, supply chain, and suppliers to identify efficiencies in our national display and club pack portfolios to decrease SKU complexity and pinpoint cost savings opportunities

Ann Arbor, Michigan, United States

• Assisted marketing department with game day promotions by means of advertising,sales, and digital media marketing
• Organized and prepared giveaways for over 100,000 fans in order to establish enjoyableexperiences for customers and maintain overall brand image
• Devised marketing projects designed to increase attendance at various Michigan sporting events and venues

Greenville, South Carolina Area

• Analyzed horizontal pricing trends in market to map out pricing journey of customers to ensure effective price points and safeguard brand image
• Created online pricing dashboard using Excel databases to assist directors and accountmanagers by giving customizable pricing graphs to see margin opportunities
• Benchmarked various online pricing strategies such as MAP and TPR by conductingmultiple studies and competitor model analysis in order to determine best practice forcompany
• Designed product launch campaign materials for new tire products by looking atforecasts and determining customer needs

Upland, CA

• Utilized various forms of social media including Twitter and Facebook to effectivelymarket apparel and create diverse following base for company
• Promoted brand by creating campus advertising and awareness through universityorganization fairs
• Communicated with prospective customers and representatives across nation to analyzing demand and expand brand portfolio

New Rochelle, NY

• Streamlined memorabilia signing process developing better relations withathletes and allowing increased production of memorabilia
• Optimized company ecommerce presence through evaluation of direct sales andAmazon Marketplace performance to determine areas for strategic improvement
• Analyzed historical company sales data using internal software to determine market trends and enhance relevance of product portfolio

New York, NY

• Collaborated with company president in representing athletes in memorabilia signings,guest appearances, and charitable events
• Improved customer experiences by organizing and cataloging over 3,000 pieces ofexisting inventory to update internet database
• Developed more organized bidding system for silent memorabilia auction resulting inmore efficient result calculations and raising money for local charity