Eric Ko Email & Phone Number

Denver, CO, US

Bellevue, Washington, United States

Mountain View, California, United States

• Managed digital performance marketing for Samsung Galaxy S22 pre-orders; established reserve & pre-order targets by channel based on sales prediction models by analyzing demand curve, price elasticity, traffic &.
• Created Weekly Business Review (WBR) framework, an executive report to the top management, to track down business KPIs by product categories and channels; performed comprehensive business analytics to establish T0x.
• Developed an automated marketing fund (MDF) management template using Tableau; analyzed marketing fund resources and performance including ROAS (return on Ads), net revenue, AOV (average on order), and conversion rate.

United States

• Devised new business models for Sensi, Emerson’s strategic smart home platform; prioritized business initiatives through experiments and validation; created milestones for the team to achieve to qualify for additional.
• Managed Sensi Generation II project, a new smart thermostat development, by collaborating with cross-functional teams including engineers, sales, marketing, finance, and operation teams; contributed to developing a new.
• Developed the future product roadmap for the Sensi platform including EIM (Equipment Interface Module) ecosystem; devised five product initiatives based on comprehensive business analysis including P&L analysis.
• Spearheaded brand positioning competitive analysis for industry players, including Google Nest, Honeywell and Ecobee; leveraged Excel analytical skills to analyze 1,174 Amazon reviews to define in-depth competitive.
• Proposed sensor integration business strategy by building the best use cases including motion sensors and air quality monitors; extracted business insights and presented a new product roadmap, design concept, and.

United States

• Managed comprehensive weekly business reviews, reporting to executives including business performance review, competitive updates, market insights, market share, and sales mix analysis; monitored business metrics and.
• Launched smart home integration with Samsung SmartThings; developed and executed marketing communication plans
• Led the entire marketing research and data analytics to find meaningful marketing insights; conducted NPS research, competitive landscape analysis, sales, online review analysis, email KPI tracking, pricing regression.
• Contributed to the growth of the energy utility business by launching the national Energy Star marketing campaign; a devised go-to-market strategy to leverage Energy star certification granted by EPA and ran utility.
• Developed an online incentive program that significantly increased Sensi brand’s Amazon ranking, rating, and verified reviews, making Sensi the highest rated Smart Thermostat (rating increased from 4.1 to 4.5 stars.

South Korea

• Supported and managed T-mobile account team achieving $3.2 B annual revenue and 10 MM unit sales; devised business strategies and oversaw business planning and operations
• Directed product development and product lifecycle management for the Galaxy S smartphones, tablets, and wearables; led cross-functional teams including engineering, design, and sales; launched 15 unique devices and.
• Collaborated to launch EAP, a B2B vertical segment marketing program that distributed Galaxy S6 samples to global Fortune 500 companies; adapted mobile phones to customer needs using Samsung Pay, Knox 2.4, mobile apps.

Bellevue, Washington

• Served as interim product manager of Samsung Electronics America (Bellevue, WA); managed product development and created the Galaxy S3 go-to-market strategy, focusing on KPIs including new customer acquisition and.
• Created competitive market intelligence reports and performed data-driven analysis on pricing finding insightful strategies
• Generated retail marketing materials, including training tutorials, retail mode apps, and POP & merchandising materials
• Visited 200+ retail stores including BestBuy, Target, Costco, and Walmart; improved in-store merchandising displays▶ Business Skills: Marketing Strategy, Product Marketing, Go-to-market Strategy (GTM), Account.

Seoul, South Korea

• Formulated global launch events, leading 11 project management at high profile global tradeshows including Mobile World Congress in Barcelona, CES in Las Vegas, and IFA in Berlin; directed PR events and managed.
• Conducted market surveys, analyzing 2000+ quantitative data to improve customer services and product innovation
• Proposed Galaxy NOTE product category, defining a new market segment and product positioning with a new product strategy and unique value proposition; timely introduced Samsung’s first Galaxy Note sold 6M units in the.
• Established product launch marketing strategy and creative briefs, including music phone campaign with Beyoncé; created integrated marketing communications including TV advertising, viral videos, online digital.
• Monitored visitor trends of Samsung Mobile ecommerce websites; analyzed average-time-on-site and click-through-rate
• Created go-to-market strategies as well as sales training guides for Samsung music phones including SGH-F200, F210, and F300▶ Business Skills: Integrated Marketing Communications, B2C Marketing, Brand Marketing and.

Doctor Of Business Administration - Dba, Business Intelligence & Data Analytics

Master Of Business Administration - Mba, Business Administration And Management, General, 4.0

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 3.8

▶ Description: SKKU is a private research university founded in 1398. Partnered with Samsung, SKKU is ranked as #35 worldwide in the.