Web3 Consulting / Community builder •Responsible for developing, executing and managing the online media plans •Identify strategies for maximizing results for brand •Build and deliver media plan recommendations to VP Marketing•Ensure media deliverable are met and align with internal constituent goals/objectives which includes the oversight of continuous program optimizations •Study demographic data and consumer profiles to identify desired target audiences for delivery of messaging through online media channels. •Provide input to creative recommendations when appropriate to improve media performance •Manage media activity budget details •Monitor media for placement and time discrepancies and ensure credit or billing adjustments when necessary.Creation and execution of the global digital strategy for two B2C brands (financial services and trading) Launch websites : SEO, content marketing, email marketing, social media marketing, online & mobile marketing, branding, CMS Online marketing campaigns management : CPC, CPT, CPA, CPL, Revenue Share, Affiliation, Newsletters, CRM Campaigns optimization : increase of CTR and ROI, decrease of cost of acquisition, A/B testing, increase of lifetime value Definition and supervision of KPIs, dashboards and metrics for all marketing efforts Staffing of the marketing team: content writer, designer, data analyst, CRM Manager, community Manager