Eric Kummel

Eric Kummel Email and Phone Number

#Development_team rider @ Vantage Kites International B.V.
Paris, FR
Eric Kummel's Location
Paris, Île-de-France, France, France
Eric Kummel's Contact Details

Eric Kummel personal email

n/a
About Eric Kummel

25 years of experience in Integrated Marketing Communication with strong Connection strategy & Media background / ex Connection & Strategy Director

Eric Kummel's Current Company Details
Vantage Kites International B.V.

Vantage Kites International B.V.

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#Development_team rider
Paris, FR
Eric Kummel Work Experience Details
  • Vantage Kites International B.V.
    #Development_Team Rider
    Vantage Kites International B.V.
    Paris, Fr
  • A River In The Garden
    Member Of The Management Board
    A River In The Garden Feb 2024 - Present
    Paris, France
    Board advisor & investor
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  • Vantage Kites International B.V.
    #Development_Team Rider
    Vantage Kites International B.V. Jan 2020 - Present
    - Innovate, redefine and push the boundaries of #Next_gen kitesurf (Data driven & Community proven)- Influence the development of new kitesurf brand as Development team rider (#Ride_Innovate)
  • Groupm
    Groupm Global Client Lead & Mec Managing Partner
    Groupm Jul 2016 - Dec 2018
    Neuilly Sur Seine
    GroupM Global Client Lead : in charge of⇒ the client role with top to top management⇒ the IMC and connection strategy (35 countries, 3 BU's)MEC Managing Partner : member of the Executive Committee and Commercial Committee
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  • The Coca-Cola Company
    Senior Connection Strategy & Media Manager | Western Europe
    The Coca-Cola Company Jun 2015 - Jun 2016
    With 14 Countries, Western Europe Business Unit (W.E. BU) is the largest Coca-cola international BU, accounting 25% operating income and 21% of global profit This position is to lead the Connection strategies for priority all Coca-Cola brands within W.E. BU. Combined with the content strategies, these connection strategies will transform brand strategies and objectives into the most engaging communication plans.Key projects :⇒ IMC lead for EURO2016⇒ One brand Coke strategy #tastethefeeling⇒ Global Schweppes IMC charter⇒ Western Europe Finley charter
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  • The Coca-Cola Company
    Connection Strategy & Media Manager | North Western Europe And Nordics
    The Coca-Cola Company Jun 2014 - Jun 2015
    With 11 countries, N.W.E.N. BU scores 2nd in volume and 1st profitability within Europe areaThe mission is to design more connected, more valuable, more innovative and more social communication plans so the brand stories spread to create more value for the business.Key projects: ⇒ EURO2016 charter⇒ Coke Masterbrand⇒ Finley launch
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  • Ferrero
    Category Media Strategy Manager | Western & Southern Europe
    Ferrero Feb 2012 - Apr 2014
    2 categories : Spreadable with Nutella and Pralines with Ferrero Rocher, Ferrero Collection, Raffaelo, Mon Chéri and Pocket coffee, 8 countries & 45% of the area turnoverThe mission is to: ⇒ Lead the development of new communication platforms, in order to transform brand strategies into Integrated Marketing Communication (IMC) plans that optimally “bring to life” the Strategic Creative Ideas across all possible marketing contact points, and create consumer engagement. The objective is to design more connected, more valuable, more innovative and more social communication plans that significantly contribute to drive brand love (more digital, less TV centric)⇒ Produce Connections Planning & Investments for a brand(s) by working collaboratively and effectively influencing / leading relevant stakeholders
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  • Ferrero
    Head Of Media Strategy & Management | Ferrero France
    Ferrero Jan 2011 - Apr 2014
    Leader in Chocolate and sweet confectionary, 1.5 Billion turnover, 5th investor in food market with Nutella, Kinder, Ferrero rocher, Tic-Tac main brandsThe mission is to:⇒Lead and implement the media process at the most effective and efficient way for France Marketing organization⇒ Ensure Ferrero S.p.A. receives the best media services available and maximizes the return on its media investment, providing efficiency/productivity⇒Manage the new media agency Ferrero Media consulting Group (new Publicis media brand created for Ferrero)⇒Manage budget, control and payment process⇒ Lead ans monitor media planning & buying/negotiation, focused on productivity
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  • Lactalis
    Media Manager | Lactalis France
    Lactalis Dec 2006 - Dec 2010
    1rst worldwide company in Cheese and Diary productsThe mission is to:⇒ Lead and execute local brands media strategy (initiate “paid, owned and earned” media strategy)⇒ Lead budget/business planning totaling multi million euros in paid media investments (key point person for internal stakeholders, marketing business units, media partners and media agency)⇒ Lead media pitch (which led to a new media agency network and new way of working)⇒ Lead Agency Relationship Management: define key project/program agency (media) relationships, managing resource allocation and quality control (timing, cost, KPI’s delivery).
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  • Henkel France
    Media Buying & Research Manager
    Henkel France 2000 - 2006
    The mission is to:⇒ Provide media expertise to marketing teams (owner of brand media strategy and plans, researching and monitoring media market, competitive analysis)⇒ Drive a performance routine ensuring alignment with media plans (Negotiate buys for all mediums totaling up to €25-50 million in paid media investments, monitors performance against objectives and ensures invoicing on a timely basis)⇒ Lead all local media partner relationships (media agency and “key” media partners) … ⇒ Optimally impact brand media plans
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  • Nestle
    Media Research Manager
    Nestle 1996 - 2000
    Mision:⇒ Define and lead all media surveys⇒ Monitor media efficiency⇒ Contribute to understand communication efficiency and effectiveness with marketing
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Eric Kummel Skills

Marketing Digital Integrated Marketing Communication Communication Skills Media And Communication Relations Publiques Management Strategic Communication Process And Organization

Eric Kummel Education Details

Frequently Asked Questions about Eric Kummel

What company does Eric Kummel work for?

Eric Kummel works for Vantage Kites International B.v.

What is Eric Kummel's role at the current company?

Eric Kummel's current role is #Development_team rider.

What is Eric Kummel's email address?

Eric Kummel's email address is er****@****free.fr

What schools did Eric Kummel attend?

Eric Kummel attended Université Paris Dauphine.

What are some of Eric Kummel's interests?

Eric Kummel has interest in Madagascarsnowboardkitesurf, Madagascar, Kitesurf, Snowboard, Madagascar Snowboard Kitesurf.

What skills is Eric Kummel known for?

Eric Kummel has skills like Marketing Digital, Integrated Marketing Communication, Communication Skills, Media And Communication, Relations Publiques, Management, Strategic Communication Process And Organization.

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