Eric Lackey

Eric Lackey Email and Phone Number

Marketing Consultant and Free agent @ Virginia Beach, VA, US
Virginia Beach, VA, US
Eric Lackey's Location
Virginia Beach, Virginia, United States, United States
Eric Lackey's Contact Details

Eric Lackey personal email

About Eric Lackey

My entire career has been focused on advertising, marketing and business development, working on both the advertising agency side and the client side. This has given me a well-rounded and diverse understanding of strategic marketing theory and practice. I have been an entrepreneur most of my career, so I approach business with an entrepreneurial spirit and work ethic.Specialties: Specialties include strategic marketing, planning, concept and design, project management, account management and new business development.

Eric Lackey's Current Company Details
Self-employed

Self-Employed

Marketing Consultant and Free agent
Virginia Beach, VA, US
Eric Lackey Work Experience Details
  • Self-Employed
    Marketing Consultant And Free Agent
    Self-Employed
    Virginia Beach, Va, Us
  • Self-Employed
    Marketing Consultant / Free Agent
    Self-Employed Jul 2020 - Present
    Virginia Beach, Virginia, United States
  • Tst - Construction
    Marketing Specialist
    Tst - Construction Feb 2020 - Jul 2020
  • Independent Consultant
    Marketing & Advertising Consultant
    Independent Consultant Jan 2019 - Jul 2020
    Virginia Beach, Virginia
    Experienced in helping to grow small businesses into multi-million dollar entities that result in highly profitable exit strategies for their owners and stake holders.
  • Valor Construction Group, Llc, A Tst Company
    Marketing Manager
    Valor Construction Group, Llc, A Tst Company Feb 2019 - Feb 2020
    Norfok, Va, Raleigh - Durham, Nc
  • Groundworks
    Public Relations Director
    Groundworks Jan 2018 - Jan 2019
    1741 Corporate Landing Parkway, Virginia Beach, Va 23454
  • Jes Companies
    Public Relations Director
    Jes Companies Sep 2017 - Jan 2018
    Virginia Beach, Va
  • Jes Construction, Inc.
    Chief Marketing Officer
    Jes Construction, Inc. Feb 2008 - Aug 2017
    Coordinate advertising, marketing and brand management in Mid Atlantic regions including the Hampton Roads, Virginia, Greater Richmond and the Northern Virginia / Maryland / Baltimore / Washington Regions. • Developed and implemented integrated marketing program designed to build the JES brand while specifically driving accountable leads to our Lead Management Team• Hired and directed advertising agency to implement broadcast media advertising• Developed sales support programs and related materials• Developed Website re-design strategy • Implement consistent public relations efforts targeting media outlets in the Mid Atlantic Region. Focused on both consumer and trade outlets.• Reviewed lead tracking systems daily to make any transitions needed from product mix to ad message. • Worked daily with Lead Management Database to determine and manage per lead costs• Develop annual advertising and marketing strategy to achieve maximum ROI within established budget parametersIn the last 8 years JES gross revenues have increased from 9 million dollars to $35 million dollars. Projections are on track to reach $50 million by 2016.
  • Collins Waters & Bridgman Integrated Marketing
    Vice President, Business Development
    Collins Waters & Bridgman Integrated Marketing 2007 - 2008
    Vice President, Business Development Collins Waters & Bridgman Integrated Marketing2007 – 2008Brought on by Collins Waters & Bridgman Integrated Marketing to implement a proactive sales and marketing effort to increase the firm’s revenues and client base. Focused on Hampton Roads and surrounding areas within Southeastern Virginia and North Carolina. • Developed and implemented new business program and strategy where none previously existed.• Researched and developed profile prospect list based on targeted budget estimations, industry profile, geography• Developed and implemented prospect contact program using ACT software• Provided account management and support services• Developed integrated marketing, branding, and advertising strategies focusing on delivering results to highly targeted audience to promote client’s brand and attract business.
  • Navis Logistics Network
    Franchise Owner, Business Development
    Navis Logistics Network 2004 - 2007
    Purchased, opened an up-start ware-house based franchise concept focused on commercial packing and shipping of fragile, large, awkward and valuable items for the antique, art gallery, auction, estate distribution, business equipment, manufacturing, moving and government services industries.• Opened new franchise in Norfolk, Virginia that serviced two separate Navis territories including the south side Hampton Roads and the Virginia Peninsula • Focused on sales and marketing, business development, account management• Worked with franchise corporate Revenue Enhancement Program to identify industry groups, prospects and sales pursuit using on-line CRM program Salesforce• Oversaw operations manager and staff. • Achieved Top Forty highest producing franchisee status six consecutive months April 2006 through September 2006 • Grew from zero revenues at opening in January, 2005 to over a quarter of a million dollars in gross revenues by end of 2006.
  • Tmg3.Com, The Internet Marketing
    Co-Owner Managing Partner
    Tmg3.Com, The Internet Marketing 2000 - 2004
    Purchased WebMarketeer, a four year old Website development and Internet marketing company and helped to increase its revenues substantially over a four year period. While managing partner the small company doubled its gross revenue. • Negotiated acquisition of WebMarketeer, established 1996• Participated in re-branding of company as tmg3.com• Worked with previous clients and staff through assimilation of new ownership• Preformed business development duties to identify, qualify , pursue and close new business• Provided account and project management services• Oversaw all management functions, financial, human resources, sales and marketing• Oversaw general manager
  • The Meridian Group
    Founding Co-Partner, President
    The Meridian Group 1980 - 2002
    Co-founded two-person design boutique that grew into one of the largest advertising agencies in the Hampton Roads, Virginia. Experienced every aspect of advertising during this period from design, copywriting and creative direction to account management, agency management, acquisitions and business development. Began as a two person graphic design boutique, which grew over twenty-two years into a full-service integrated marketing firm with a staff of 50 employees in three East Coast offices• 1980s preformed multiple aspects of advertising and marketing, including business development, advertising design, copywriting, art and creative directing, account management, media management, business management, human resource management, financial management. 1990s into 2000s focused on new business development, account management, business management and human resources.
  • Creative Displays Inc.
    Creative Director
    Creative Displays Inc. 1978 - 1980
    Creative Director, Creative Displays Outdoor Advertising 1978 -1980• Managed the creative department of Hampton Roads office of national outdoor advertising company• Developed results-oriented outdoor advertising solutions for clients in multiple product and services industries• Worked directly with the account managers, sales manager and general manager

Eric Lackey Skills

Marketing Business Development Strategy Public Relations Advertising New Business Development Crm Online Marketing Management Sales Social Media Marketing Integrated Marketing Account Management Strategic Planning Brand Management Salesforce.com Marketing Strategy Entrepreneurship Project Management Marketing Communications Creative Direction Online Advertising Customer Service Graphic Design Social Media Direct Marketing Sales Management Team Building Digital Marketing Brand Development Event Planning Web Design Budgets Website Development Digital Media Direct Mail Microsoft Office Training Broadcast Copywriting

Eric Lackey Education Details

Frequently Asked Questions about Eric Lackey

What company does Eric Lackey work for?

Eric Lackey works for Self-Employed

What is Eric Lackey's role at the current company?

Eric Lackey's current role is Marketing Consultant and Free agent.

What is Eric Lackey's email address?

Eric Lackey's email address is re****@****hoo.com

What is Eric Lackey's direct phone number?

Eric Lackey's direct phone number is +175775*****

What schools did Eric Lackey attend?

Eric Lackey attended York Academy Of Art, Mansfield University Of Pennsylvania, Carlisle High School.

What skills is Eric Lackey known for?

Eric Lackey has skills like Marketing, Business Development, Strategy, Public Relations, Advertising, New Business Development, Crm, Online Marketing, Management, Sales, Social Media Marketing, Integrated Marketing.

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