Eric Lackey Email & Phone Number

Virginia Beach, Va, Us

Virginia Beach, Virginia, United States

Virginia Beach, Virginia

Experienced in helping to grow small businesses into multi-million dollar entities that result in highly profitable exit strategies for their owners and stake holders.

Norfok, Va, Raleigh - Durham, Nc

1741 Corporate Landing Parkway, Virginia Beach, Va 23454

Virginia Beach, Va

Coordinate advertising, marketing and brand management in Mid Atlantic regions including the Hampton Roads, Virginia, Greater Richmond and the Northern Virginia / Maryland / Baltimore / Washington Regions. • Developed and implemented integrated marketing program designed to build the JES brand while specifically driving accountable leads to our Lead Management Team• Hired and directed advertising agency to implement broadcast media advertising• Developed sales support programs and related materials• Developed Website re-design strategy • Implement consistent public relations efforts targeting media outlets in the Mid Atlantic Region. Focused on both consumer and trade outlets.• Reviewed lead tracking systems daily to make any transitions needed from product mix to ad message. • Worked daily with Lead Management Database to determine and manage per lead costs• Develop annual advertising and marketing strategy to achieve maximum ROI within established budget parametersIn the last 8 years JES gross revenues have increased from 9 million dollars to $35 million dollars. Projections are on track to reach $50 million by 2016.

Vice President, Business Development Collins Waters & Bridgman Integrated Marketing2007 – 2008Brought on by Collins Waters & Bridgman Integrated Marketing to implement a proactive sales and marketing effort to increase the firm’s revenues and client base. Focused on Hampton Roads and surrounding areas within Southeastern Virginia and North Carolina. • Developed and implemented new business program and strategy where none previously existed.• Researched and developed profile prospect list based on targeted budget estimations, industry profile, geography• Developed and implemented prospect contact program using ACT software• Provided account management and support services• Developed integrated marketing, branding, and advertising strategies focusing on delivering results to highly targeted audience to promote client’s brand and attract business.

Purchased, opened an up-start ware-house based franchise concept focused on commercial packing and shipping of fragile, large, awkward and valuable items for the antique, art gallery, auction, estate distribution, business equipment, manufacturing, moving and government services industries.• Opened new franchise in Norfolk, Virginia that serviced two separate Navis territories including the south side Hampton Roads and the Virginia Peninsula • Focused on sales and marketing, business development, account management• Worked with franchise corporate Revenue Enhancement Program to identify industry groups, prospects and sales pursuit using on-line CRM program Salesforce• Oversaw operations manager and staff. • Achieved Top Forty highest producing franchisee status six consecutive months April 2006 through September 2006 • Grew from zero revenues at opening in January, 2005 to over a quarter of a million dollars in gross revenues by end of 2006.

Purchased WebMarketeer, a four year old Website development and Internet marketing company and helped to increase its revenues substantially over a four year period. While managing partner the small company doubled its gross revenue. • Negotiated acquisition of WebMarketeer, established 1996• Participated in re-branding of company as tmg3.com• Worked with previous clients and staff through assimilation of new ownership• Preformed business development duties to identify, qualify , pursue and close new business• Provided account and project management services• Oversaw all management functions, financial, human resources, sales and marketing• Oversaw general manager

Co-founded two-person design boutique that grew into one of the largest advertising agencies in the Hampton Roads, Virginia. Experienced every aspect of advertising during this period from design, copywriting and creative direction to account management, agency management, acquisitions and business development. Began as a two person graphic design boutique, which grew over twenty-two years into a full-service integrated marketing firm with a staff of 50 employees in three East Coast offices• 1980s preformed multiple aspects of advertising and marketing, including business development, advertising design, copywriting, art and creative directing, account management, media management, business management, human resource management, financial management. 1990s into 2000s focused on new business development, account management, business management and human resources.

Creative Director, Creative Displays Outdoor Advertising 1978 -1980• Managed the creative department of Hampton Roads office of national outdoor advertising company• Developed results-oriented outdoor advertising solutions for clients in multiple product and services industries• Worked directly with the account managers, sales manager and general manager

Professional, Advertising

Focused studies in graphic design, advertising and marketing communications

Education

Education record