Eric Lamb Email & Phone Number

New York, New York, United States

New York, NY, US

Account: Bacardi USA

New York, NY, US

Account: McDonald’s Global

New York, NY, US

• Spearheaded development of measurement plans prior to campaign launches, accounting for clients’ marketing funnel objectives, historical performance, and budget to select KPI’s and benchmarks for each channel.
• Onboarded 5 new brands to the agency’s portfolio; managed floodlight tagging process for website launches and updates, and created new data feeds for visualization and reporting purposes
• Leveraged Tableau to construct both client-facing and internal dashboards for real-time performance monitoring; created ETL maps in coordination with engineering team to establish data feeds; involved constant QA.
• Fashioned logical, narrative-driven decks in PowerPoint to present to the client on various reporting cadences; involved managing multiple internal teams to provide input on data interpretation, and acting as brand.
• Extensive experience with Google Analytics, Campaign Manager, Search Ads, Meta Business, and more; often used for daily ad hoc requests via exports to Excel, aggregation with other reports using Excel functions for.
• Special Project: assisted Insights & Strategy team by reviving an old dashboard with new Kantar data to be used in pitch presentations; involved manipulating raw data files, feeding into Tableau dashboard, creating new.

Minneapolis, MN, US

• Responsible for compiling and distributing weekly, monthly, and quarterly marketing and sales reports for entire franchise (16 stores); directly contributing to marketing decisions made by management
• Developed detailed reports by extracting data from multiple sources, organized in Excel, delivered to Corporate via Google Drive
• Organized and distributed store-by-store reports in multiple forms by separating store specific data
• Spearheaded report analysis, distributing: monthly and quarterly KPI’s; weekly Appointment Goal by store; monthly ROI’s for direct mail, newspaper, and open house marketing; monthly and quarterly NPS; monthly Market.
• Assembled mailing lists from company database containing thousands of customers per store for open house events; organized, cleaned, and protected sensitive material

New York, NY, US

• Worked with Quality Assurance department to identify and report any flaws in the company’s website on various browsers
• Contract comparison for General Counsel; reviewed client contracts for potential unauthorized edits or discrepancies, requiring careful attention to detail
• Compiled reports for sales department; used Bloomberg terminal to gather information used by Sales for company analyses