Entrepreneurial and customer-obsessed, Lightspeed has become a leader in the realm of wearable technology for pilots by operating with a simple strategy: know your customer well and remain committed to relentless product evolution that expands performance to the edge of technological possibilities.

"Protecting and defending your children from cyber predators"Education, Identity and Social Media ProtectionWhy are we here? - To combat identity theft through education so that current and future generations' sensitive personal information will be safe.What problem are we solving? One out of ten children is an unknowing victim of identity theft according to a study conducted by Carnegie Mellon Cylab. Children are 51 times more likely to fall victim than adults since their identities can be used to commit identity fraud with a low probability of being discovered. The impact is profound; making it difficult for children to apply for student loans, rent an apartment, or apply for a job.Our approach - Provide Identity and Social Media Protection. We provide educational content to help students and their families understand the risk and impact of identity theft combined with a campaign to provide identity protection solutions.

A player-coach marketing professional with strategic and tactical experience. Strategic Abilities• Develop programs and campaigns for lead generation and engagement for both B2B and B2C SaaS products• Manage event planning and execution, including booth design, collateral development, special events and success metrics analysis• Inbound marketing for both B2B and B2C audiences, including direct content strategy, editorial calendar, content editing, brand adherence and style guide development, as well as contract writer management• Brand integrity, develop and maintain consistent brand style, positioning and product/service value propositions• Website deployment management – lead 3 iterations of a corporate website, including agency management, review and processes of sitemap and wireframe structures, visual design and content creation and editing, and quality assurance for launchExecution• Create and execute lead generation and nurture programs using best practices as well as metric analysis for quantity and quality of new leads• Develop and edit content for marketing collateral, website, sales RFPs and SOWs and blog content for consumers and B2B audiences• Diverse sales channel support including government agencies, healthcare organizations and cyber insurance carriers• Coordinate support services with external vendors, designers and digital production firms• Communicate via traditional and new media channels including written collateral, industry events, web content, advertising• Team managementSkills and History• Marketing platform proficiency – Act On, Mailchimp, Salesforce, JIRA, Expression Engine, Unbounce, some HTML, Adobe Creative Suite, WebEx• 20+ years of professional marketing communications experience, spanning roles in internal communication, public relations and marketing

• Trained and mentored a team of 60 real estate professionals with marketing best practices• Market research and industry trend analysis• Traditional marketing campaign coordination• Radio, television and print advertising• Special events coordination• Increased occupancy annually company-wide by 10%• Increased revenue by $500K with a “Free Rent” campaign

• Human resources operations, documenting historian, newsletter writing, design, production anddistribution• Collateral development and event management• Brand development and project management