Eric Larson Email and Phone Number
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Who I Am:I am a nationally award-winning proven Director of Brand, Business Builder, Retail Strategist and Sales Leader. I bring insightful business acumen and deep experience in building revenue and brand through successful sales strategy and business planning. As a seven-time judge for the Specialty Food Association Sofi Awards, I've gained highly valuable experiences in evaluating products, brands and trends in the specialty food marketplace. I am an expert at developing retail products for restaurants and foodservice companies. I am a creative and innovative developer of trend forward retail merchandise and products in the specialty food, tabletop, housewares, logo wear and apparel, and pet products categories. I am experienced at utilizing data to understand retail trends. I have over 20 years' experience developing and managing P&Ls. What I Do:Retail Leadership and DirectionOmni-Channel Retail Planning and ExecutionSpecialty Food B2B Sales and MarketingCustom Product Creation and Development (Specialty Food, Tabletop, Apparel)Retail Merchandise Curation (Luxury and Aspirational Luxury Markets)Retail StrategyRetail BrandingRetail MarketingRetail MerchandisingRetail Team Building and Staff TrainingAward-Winning Customer Service Program DevelopmentHow I Add Value:I offer a deep understanding of how to create custom, brand enhancing retail merchandise and products in the gourmet/specialty food, tabletop, housewares, and apparel categories, having done this successfully for three different businesses. I bring significant experience, insight and understanding into creating successful retail marketing campaigns through merchandise curation and promotion via social media and email campaigns. I create revenue generating retail strategy by expanding offerings, products and services that drive revenue and build brand value. I excel in developing customer-centric retail products, plans and strategies that delight customers. I have a deep knowledge of retail trends and how new technologies impact omni-channel retail strategy.I have thorough knowledge of retail operations and a deep understanding of the importance of seamless retail operations on successful retail brand building.
Barry Callebaut Group
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- barry-callebaut.com
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- 9659
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Regional Sales Manager, GourmetBarry Callebaut GroupGlen Ellyn, Il, Us
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Adjunct ProfessorCollege Of Dupage Aug 2024 - PresentGlen Ellyn, Il, UsAdjunct Professor of Speech Communication, (part-time). Currently teaching Introduction to Business Communication at College of DuPage. Course focus includes increasing understanding of different types of communication in the workplace and how those influence and impact career path. Lessons include interpersonal communication skills, presentation skills, organizational and business communication, and media and public relations. -
Territory Sales Manager - Specialty RetailFoodmatch Jan 2023 - Dec 2024New York, Ny, UsRepresenting the specialty retail channel for FOODMatch with the primary focus on Divina, the FOODMatch flagship brand of olives and antipasti, spreads for cheese, and gourmet ingredients for culinary inspiration.Offering gourmet and specialty food ideas and solutions to grocers, specialty retailers and gourmet shops both large and small in the Midwest (Illinois, Michigan, Wisconsin, Minnesota, Iowa, Missouri) -
Brand Manager - U.S.Point One International, Ltd. Mar 2022 - Jan 2023UsLed all U.S. brand related activities for Dziugas Cheese and Rambyno Cheese, a European cheese company entering the U.S. marketplace in 2022. This included:Conducting marketplace research and trend analysis to determine pricing and marketing strategies, Design all retail packaging to meet the US marketplace standards from both a legal and a consumer appeal perspective,Developing and maintaining all distributor, retailer, foodservice and broker relationships,Establishing sales channels and managing all B2B sales efforts for the entire US,Determining warehousing and distirbution solutions for importing the cheese into the US and cross docking it within the country to reach distributors and retailers,Heighten brand awareness through social media and influencer marketing to increase brand recognition within the artisan cheese and specialty food retailer and consumer markets,Evaluate opportunities for D2C sales for Dziugas and Rambyno cheese via an ecommerce store. -
Director Of Retail And EcommerceBlackberry Farm Jan 2019 - Jun 2021Walland, Tn, UsDirected and was responsible for all retail operations and retail strategy at Blackberry Farm, a luxury resort in the Smoky Mountains, and their sister resort, Blackberry Mountain. Responsible for the retail operation of all physical retail stores at both properties as well as the Blackberry Farm ecommerce site. Updated all retail SOPs pertaining to staffing and retail operations and significantly upgraded merchandise being offered in the shops, resulting in revenue increase of over 20% in retail sales during my tenure. Directed the retail warehouse that supported both the physical stores and ecommerce fulfillment.Transitioned significant merchandise lines of retail items from overseas to local artisans and sales increased dramatically with that approach as well as customer views of the brands retail quality. Achieved ecommerce sales growth of over 300% in two and a half years. Significant numbers of new brand relevant retail items were launched and we developed a line of hot sauces and a line of salami that sold tremendously well, heling increase revenue in the retail shops by over 20% during my tenure. I directed the retail warehouse that supported both the physical stores and ecommerce fulfillment. -
Director Of Retail StrategyCooper'S Hawk Winery And Restaurants Oct 2012 - Jan 2019Downers Grove, Illinois, UsAs Director of Retail Strategy at Cooper's Hawk, I was responsible for the direction and oversight of the retail operation. In that capacity, I determined the short term and long term retail strategy for Cooper's Hawk for their brick and mortar tasting rooms and for ecommerce site. I led the retail team at Cooper's Hawk headquarters as we support and guide over 30 retail tasting rooms with the goal of creating an exciting, experiential retail environment that reflects our brand and drives revenue. I created and oversaw the annual budget and P&L for the retail department. I determined seasonal promotions and coordinated with Marketing to create integrated retail marketing campaigns involving retail signage, email marketing and social media. Cooper's Hawk Gourmet Food - Launched in 2014, I was responsible for creating the Cooper's Hawk Gourmet Foods line of specialty food items offered in the tasting rooms and on ecommerce. The goal was to create an upscale yet accessible line of gourmet and specialty foods that paired well with wine and resonated with our wine club members. Over 40 skus of gourmet food were developed for the original lineup of Cooper's Hawk Gourmet Foods. I was responsible for the entire project, including: conceiving the concept, creating the packaging and label designs, developing each food item that we bring to market, determine marketing plans and strategies to grow the line, oversee merchandising in our tasting rooms, and training Cooper's Hawk tasting room attendants and managers about the gourmet foods that we offer.Retail Product Strategy - I was the buyer/purchaser for all of the retail wine accessories and gifts offered at Cooper's Hawk. This includes over 200 skus of retail items. I developed a number of proprietary wine accessories, including the Cooper's Hawk Wine Nook (holding the original patent on this item). I also oversaw the development of custom wine aerators and pourers that reflected the Cooper's Hawk brand. -
Proprietor / FounderMarion Street Cheese Market Aug 2004 - May 2012Founded Marion Street Cheese Market in 2004 as a small, independent artisan cheese market, gourmet food shop, and specialty consumer product retailer. Expanded the business in 2008 to include a larger cheese counter, a restaurant, wine bar and an expanded non-cheese retail department (housewares, specialty food, craft beer and fine wine). Served as the Operating Partner, overseeing all hiring, training and staff supervision, business marketing, retail product selection, retail merchandising, vendor relations, charitable donations, public relations, community relations, media relations, and training and supervision of staff.Created a side business selling artisan cheese to Chicago area chefs and restaurants, with over 20 fine dining establishments in Chicago offering artisan cheese curated by myself and my team.Established this business as a leader in "green and sustainable" operations and the local food movement in Chicago. Awarded "Outstanding Retailer of the Year" for the National Association for the Specialty Food Trades in New York (NASFT) in 2010. For the past 7 years I have served as a Judge for the National Association for the Specialty Food Trades for their Sofi Awards (2011-2017), honoring excellence in specialty and gourmet foods.
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National Sales Director - Policy, Initiatives And AdvocacyAcademy Of Nutrition And Dietetics Jan 2000 - Jul 2004Chicago, Il, UsAdvocated on behalf of Registered Dietitians for increased coverage of Medical Nutrition Therapy by private health insurers and health plans and by Medicare and Medicaid. Met with Medical Directors nationally to demonstrate effectiveness of Medical Nutrition Therapy and lobbied U. S. Congress and Senate to expand MNT coverage within the Medicare program. Created and presented workshops to U.S. state dietetic associations on topics like working with health plans to gain reimbursement and gave seminars instructing Registered Dietitians on how to open their own private practice.
Eric Larson Skills
Eric Larson Education Details
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Eastern Illinois UniversitySpeech Communication And Rhetoric -
Eastern Illinois UniversityCommunications
Frequently Asked Questions about Eric Larson
What company does Eric Larson work for?
Eric Larson works for Barry Callebaut Group
What is Eric Larson's role at the current company?
Eric Larson's current role is Regional Sales Manager, Gourmet.
What is Eric Larson's email address?
Eric Larson's email address is er****@****ket.com
What is Eric Larson's direct phone number?
Eric Larson's direct phone number is +163088*****
What schools did Eric Larson attend?
Eric Larson attended Eastern Illinois University, Eastern Illinois University.
What skills is Eric Larson known for?
Eric Larson has skills like Cooking, Wine, Budgets, Microsoft Money, Culinary Skills, Catering, Food And Beverage, Management, Human Resources, Microsoft Excel, Wine Tasting, Parties.
Who are Eric Larson's colleagues?
Eric Larson's colleagues are Francoise Gbakatchetche, Kelsy S., Enoch Aniagyei, Ramón Eduardo Moran, Donna Guarrera, Richard Nkrumah, Mohd Khairul Ridzuan Mohammed.
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