Eric Laubach Email & Phone Number

Richfield, Minnesota, Us

- Act as a subject matter expert in Adobe Customer Journey Analytics (CJA), offering guidance on using CJA to analyze customer behavior across the website. - Work with Digital Product teams to create and implement measurement strategies to evaluate the impact of website updates on customer experience and the shopping journey. - Provide actionable insights through advanced analytics to support decision-making for digital initiatives and improve customer experience. - Collaborate with business and technology teams to ensure analytics practices align with organizational goals. - Provide guidance on implementation frameworks to ensure accurate tracking and effective measurement of key customer touchpoints and website improvements.

Eden Prairie, Minnesota, Us

- Managed the Customer Data Platform (Tealium's AudienceStream) to support data-driven decision-making and improve customer experiences. - Created and implemented a data strategy covering collection, integration, segmentation, and activation to enable targeted marketing efforts. - Used AudienceStream to build customer segments based on behavior, demographics, and transactions, helping to deliver more personalized marketing campaigns. - Worked with marketing teams to improve campaigns through A/B testing, data analysis, and ongoing adjustments, leading to better engagement and conversion rates. - Ensured compliance with data privacy regulations like GDPR and CCPA by establishing solid data governance practices to protect customer information. - Collaborated with teams across marketing, IT, and analytics to align data projects with business goals and prioritize customer needs. - Developed metrics to track the success of campaigns and shared regular reports with leadership.- Stayed current on trends in CDP technology, data management, and marketing automation to improve the platform’s effectiveness.

Carson, Ca, Us

Carson, Ca, Us

-Oversee the implementation and maintenance of client-side data collection for digital marketing tools including Adobe Analytics and Google Analytics-Manage a centralized repository for schemas and metadata, allowing for Lakeshores Martech stack to flexibly interact and exchange data with each other reliably -Build and maintain JavaScript within Lakeshore's tag management systems -Execute digital analytics tagging assessments to verify stability and accuracy of client-side data collection and marketing integrations to support organizational governance activities related to tag management-Update and/or migrate TMS software based on business requirements-Maintain tag management architecture and solution design-Work with the digital analytics & product teams to decipher business analytics requirements and deliver implementations which meet those requirements

Eden Prairie, Minnesota, Us

-Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization are exercised-Subject matter expert for website tagging (Tealium iQ, JS), analytics (Adobe Analytics, SQL/SAS), and company best practices/standard operating procedures.-Utilize Contentsquare's platform (UX analytics) to analyze customers' in-session behavior as it pertains to their entire journey, specific interactions, and notable friction points across the site-Leverage Customer Data Platform (CDP) for unified customer profiling and activation across channels-Maintain daily and weekly dashboards. Participate in weekly business reviews meetings. Identify traffic trends, abandonment issues and opportunities for improving site conversion rates. -Key decision maker in Bluestem's investment in new eCommerce tools and solutions-Provide monthly/quarterly deep dive analysis of the Ecommerce business. Provide a holistic summary of performance and takeaways that take into consideration all device types, marketing programs, merchandising strategies, and promotions. Summarize and present findings to various management levels.-Collaborate with members of the Ecommerce team including Site Managers, Marketing, Merchandising, and Planning to provide analytic support to measure performance of efforts. Guide end-users in identifying key performance indicators for their areas and then build appropriate reporting that provides insight into the performance of initiatives and approaches within each area.-Own the maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions

Eden Prairie, Minnesota, Us

-plan, execute, and post analyze site category promotions on Fingerhut.com (50 MM)-apply Adobe Analytics, SAS, and SQL programs to optimize and configure a streamlined ecommerce experience on both desktop and mobile platforms for Fingerhut.com (800 MM)-work cross functionally with UX, site optimization, and creative teams to maximize returns on promotional initiatives through conducting thorough site usabiltiy studies -develop and lead web tactics to segment and optimize progression of Fingerhut Private Labels yielding greater gross margin return across the NorthStar portfolio (70 MM)-enhance Fingerhut.com “My Account” page to satisfy both quantitative and qualitative data findings to ensure needs of customer are being consistently met in an ever changing environment

Eden Prairie, Minnesota, Us

- Responsible for strategy, execution & optimization of Fingerhut Customer Marketing print campaigns including letters, catalogs, and miscellaneous print initiatives ($350MM business).- Analyze test results for campaigns to determine potential areas of growth for the business- Effectively trained new analysts to lead and execute marketing campaigns, think critically, and post-analyze campaigns to determine ROI- Execute the Integrated Customer Marketing bi-annual multi-million dollar sales forecast for the Fingerhut brand and track sales against Plan throughout the year-Execute promotional email planning schedule to effectively support Fingerhut web platform

Vancouver, Bc, Ca

-Provide guests with world-class 'education' and guest experience in the areas of product, culture, and community by speaking authentically about product use-Ensure stock replenishment in work areas-Utilize the Point of Sale cash system, processes payments, refunds and exchanges -Passion, knowledge, and involvement in health/fitness field with weekly participation in fitness activities

-Generate club awareness through execution of both administrative and social events-Facilitate and run club meetings- Attend board of directors meetings-Work with president to set goals relating to increase in club members, attendance, club awareness, etc.-Gather material and sample data for revised club constitution

St. Louis, Mo, Us

-Develop and execute appropriate communication plans with stakeholders-Work collaboratively with other ESI business units to automate processes, improve functionality, identify inefficiencies and areas for improvement-Intake and triage daily inquiries from account teams on behalf of clients-Provide education, training and presentations on new processes and tools for users

Bachelor Of Arts - Ba, Marketing/Marketing Management, General

Education record