Eric Ledroux Email & Phone Number

Lyon, Auvergne-Rhone-Alpes, FR

Leader of flower delivery services through strong brand, amazing Technology, innovative services and top quality network of 9,000 flower shops in France, Spain, Portugal, Italy, Luxembourg, Romania, Denmark, Sweden and Iceland, Interflora is a major e-commerce player with well over 85% of its annual 4,0 million transactions made online.The group's growth.

aka "Interflora World President"Interflora Inc is the company that owns the worldwide iconic brand and ensures it is protected globallyThe board also selects the organising country for the Interflora World Cup every 4 years

Madrid, Community Of Madrid, ES

Headquartered in Madrid (Spain), the company manages European member relationships and international flower orders using proprietary technology and financial clearing system. It creates global programs for all licensees across Europe (114 countries and territories) to use, including Global Brand standards, Service Level Agreements, Sustainability strategy.

The Association manages the brand licence in the region. Vice President until 2019

Paris, Île-de-France, FR

A disruptive and customer centric car rental company

Portland, Maine, US

• Auto Europe is the world leading car rental broker (over 1.3 million transactions per year), marketing car rental services in over 80 source markets, through high performance B2C web platforms and B2B travel agency.
• development of multilingual web sites and technologies for all platforms (desktop, tablet, mobile),
• management of distribution channels,
• customer acquisition (SEM, SEO and social media) and retention programs,
• product support and delivery through in-house call centers.with teams in Portland ME USA, Munich Germany, Sidney Australia

Paris, FR

• Europcar became market leader of the French and Belgium car rental markets in 2006 following a period of strong organic growth and local acquisitions. The economic downturn in 2008 commanded a companywide.
• HQ in Paris, management of 1500 staff, network of 250+ corporate locations.
• LBO from 2006 onwards (Eurazeo)Implementation of:
• margin driven sales strategy,
• aggressive cash flow management,
• improved operational efficiencies (fleet utilization, productivity).

Paris, FR

• Strong growth of business leading to market leadership in 2006:
• Implementing Sales organization to develop key segments: corporate, car assistance, leisure and van (truck) rentals
• Evolving company from “volume culture” to “profit culture” and drive business growth to most profitable customer segments and distribution channels including B2C on internet.
• Driving the development of a network of franchisees marketing the brand in regional markets

Bracknell, Berkshire, GB

HQ of Avis Europe for EAMEAManagement of consumer intelligence and database (over 10 million customers in 8 European countries), “customer value” segmentation and pan-European CRM program

Boulogne Billancourt Cedex, FR

Held the following positions: Market Analyst, Product Manager, Regional Advertising Manager and Brand Manager in charge of the Business Unit for higher range vehicles.During this period, Renault UK more than doubled its sales and market share through innovative product, pricing, promotion, advertising and fleet oriented sales strategy.