Built marketing strategy and executed projects for BioDuro San Diego, Beijing, and ShanghaiBuilt and managed editorial calendar Built awareness of services through participation in trade shows, conferences, and local eventsGrew new leads by converting website traffic through calls-to-action, landing pages, and lead generation contentOptimized marketing automation and lead nurturing processes through email, content, and social channels.Planned, developed, and managed execution of email marketing campaignsCrafted external company communication through newsletter, press releases, and company literatureCollaborated with upper management, scientific staff, and business development teams to develop educational and relevant content to attract target audience

Built and managed content for blog, ebooks, webinarsPromoted offers and attract visitors to site through search, email marketing, and social media Generated, nurtured, and qualified leads through calls-to-actions, landing pages, and content offers Optimized marketing automation and lead nurturing processReported on content performance, marketing channels, and lead funnelsSupported Director of Business Development with calling campaigns and other projects as neededCollaborated with off-site web developer on company website contentAssisted Technical Support Case Coordinator with opening and closing support cases and issuing software licensesRepresented company at trade shows and conventions

Taught multiple subjects to children ranging from pre-kindergarten to middle schoolInvolved in the orientation and training for newly hired English instructorsAdministered entrance testing for studentsInterviewed potential English and Korean teachersFacilitated communication between foreign and Korean staff