Eric Lemberger Email & Phone Number

New York, Ny, Us

London, England, Gb

Irving, Texas, Us

• Consultative partner for use case development related to file onboarding strategy and DMP management. • Manage Bank of America’s onboarding of PII to anonymous advertising environments through Epsilon’s SecureConnect process. • Support Adobe Audience Manager administration for Bank of America. Responsibilities include: - Taxonomy Management - Trait/Segment creation for analysis and targeting (offline, site, media and email) - Trait and Segment Consolidation and rule audit• Provided support for stand-up of Adobe Audience Manager for Loyalty One’s Air Miles Rewards program• Worked closely with Loyalty One on evaluation and mapping of partner technical integration within tech stack

Chicago, Illinois, Us

• Global Lead for Tier 1 Ad Server and Tag Manager Solutions accounts • Strategic liaison for Conversant Technology Product road map pertaining to Tier 1 client business development requirements • Present all product development enhancements, current strategic efforts and future business development strategy to Tier 1 clients at bi-yearly Technical Summits• Project manage all client integration tasks. Including development of internal timelines, and delegating project responsibilities in effort to ensure all deliverable are completed per project requirements, cost and schedule. • Identify short and long term work/process inefficiencies for Technical Support and Client Integration teams pertaining to daily client support, ongoing integration projects and long term strategy efforts• Responsible for client book of business including quarterly and yearly revenue goals

Chicago, Illinois, Us

• Identify short/long term Technical and Media opportunities from both a billable and strategic perspective.• Monitor workload of internal team to ensure tasks are being completed and team is not being slowed down with non-relevant tasks• Subject matter expert on client SLA’s/SOW’s• Provide training for new/existing clients (Training: Basic Ad Server, Reporting, Rules, Workbook, Conversant Tag Manager)• Primary point of contact for clients. Conduct weekly calls to understand client’s needs involving conversion data, sales goals, campaign pacing, while surveying new offerings for accounts to maximize revenue/forecasting.• Develop internal reporting documents as well as assist with structuring team operations procedures

Chicago, Illinois, Us

• Build and manage trusted and transparent relationships and communicated effectively with advertisers to provide solutions for client needs (25+ campaigns)• Lead and coordinate all efforts for CPA and Co-Registration campaign builds• Primary point of contact for clients. Conduct weekly calls to understand client’s needs involving conversion data, sales goals, campaign pacing, while surveying new offerings for accounts to maximize revenue/forecasting.• Delegate and oversee work assignments to Affiliate Managers and Sales Coordinators. Verified that edits and requests stipulated by the clients were handled accurately and on time.

Client Communication - Owned my campaigns from the initial set up process to daily monitoring and communication. - Conducted bi-monthly calls with all 48 clients to review current performance, optimization strategy and discuss future strategic initiatives - Provided transparent information and links concerning company’s internal site network and affiliate partners. Business Development - Owned the creation of my client growth plans based off of reporting and analysis, client communication, and internal discussion with marketing team - Daily monitoring of each client’s monthly budget and progress. - Identified opportunities for additional monthly budget through monthly performance - Negotiated price points of ad inventory on a CPL and volume basis Reporting and Analysis - Generated internal monthly reports/analysis of campaign’s performance - Created optimization strategy based off of performance data (CPE and CPA data) - Reviewed performance monthly and conduct quarterly post-scrub analysis to measure campaign’s effective CPLInternal Communication - Provided administrative support for all monthly billable and possible billing discrepancies and credits - Relayed all verbal instruction as well as electronic files to our Development team for back end form builds and coding - Supported Development team with updating client’s form content (HTML coding) - Collected and signed monthly Insertion orders - Completed internal performance and compliance reports - Weekly client progress/pace report - Weekly status report - Bi-weekly Client Decline Response Report - Bi-weekly Project Priority Report - Weekly Client Services

Develop, implement and maintain media strategy (traditional and digital) across multiple brands with varying expectations - Utilization of internal and external resources to meet campaign goals/expectations - Traffic Mix – Print, SEO, SEM, Social, email, Call Verified, Hosted - Prospect new partners and traffic sources - Manage affiliate networks - Prepare and issue campaign specifications to publishing partners - Negotiate price points of ad inventory on a CPL/CPA and CPM basis - Monitor development and delivery of campaigns, as whole and source level, via internal and third party tracking tools on daily basis - Responsible in forming, maintaining and growing publisher and client relationships to ensure goals met and monthly outcome in accordance with campaign needs - Resolve any issues promptly and professionallyReporting and Analysis - Create media plans and proposals for current and potential clients - Review performance daily and conduct post-buy (end of month) analysis of campaigns to measure campaign effectiveness - Bi-Weekly status reports - Monthly Compliance Reports - Portal Audits - Call Recording Analysis of Call Verified Sources - Trade name Infractions - Develop plans for optimization for campaign as whole and at publisher level

Costa Mesa, Ca, Us

- Provided capital resources through multiple leasing and finance options - Created spreadsheet analysis of client’s company financial history - Created and conducted weekly/monthly status reports and meetings

Miami, Florida, Us

Liaison between client and agency - Developed and executed all advertising initiatives targeted for Hispanic Market - Addressed and oversaw resolutions for any and all discrepancies addressed by client with current projects - Monitored and reported on budget standing pertaining to account production and media assignments - Participated in weekly status reports and meetings - Created and updated timelines for implementing and maintaining planned strategy - Traveled, scouted and reported on all OOH media locations

West Hollywood, California, Us

- Assisted in planning, implementing and monitoring of all media plans for Princess Cruises - Created/distributed insertion orders weekly and monthly for newspaper, trade, and consumer print publications - Monitored and resolved invoice discrepancies involving Princess Cruises’ various publications and travel agents - Completed monthly client billing reports - Created and maintained plans for media strategy and buys - Organized all meetings involving media discussion for the Princess Cruises account team