Eric Leray Email & Phone Number

Bangkok, Th

Managing the Online & Omnichannel transformation for Thailand's #1 Sporting Goods Retailer, Supersports, part of Central Retail.> Full P&L and budget management responsibility> Designed and implemented innovative marketing, sales, and merchandising strategies for over 100+ leading international sport & fashion brands across 6 distincts online channels (Supersports.co.th, Lazada, Shopee, JD Central, Central Online and Brand .com)> Managing 8-figure marketing budgets; identified point of diminishing returns on performance marketing channels to optimize budget.> Measurably grew a highly engaged email database; conducted RFM analysis & introduced cutting-edge CRM strategies; directed over 250+ e-mail & SMS campaigns per year.> Implemented pioneering merchandising strategies to drive incremental sales from clearance assortment and facilitate growth of new arrivals sell-through.> Directed and oversaw end-to-end omni-channel strategy; led roll out of e-Ordering across 200+ locations, and launched Click & Collect at 250+ locations across Thailand.> Facilitated improvement in delivery lead-time to drive customer experience, satisfaction & loyalty; achieved significant YoY improvement in NPS.

Bangkok Metropolitan Area, Thailand

Bangkok

Premier Retail Group (PRG) is the owner of the DELISHOP brand representing the first genuine 100% online supermarket in Thailand. PRG owns the exclusive distribution rights for Thailand of Intermarché (The Mousquetaires group is one of the leading European supermarket based in France with more than 3500 retail outlets which posted a turnover of 40.1 billion Euros in 2014).> Marketing Strategy. Develop and recommend assortment positioning and pricing strategy to produce the highest positive long-term profit and market share. Analyze consumer buying patterns and predict future trends> Digital Advertising (Facebook Ads – Google AdWords – GDN – Line@). Develop detailed digital campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, and schedule. . Manage and constantly optimizing up pay-per-click advertising campaigns on Google Search, Google Display Partners, Google Mobile Ads, Facebook Ads & Line@. Use advanced bidding strategies to maximize the performance & reduce the cost per acquisition. Drive expansion to new advertising opportunities, from identification to experimentation to scale> Mailing Strategy. Planning, development, and management of all content in 4 different languages. Manage automated email campaigns.. Optimize key metrics including CTR, open rates and conversions.> Customer and Community Relationship Management. Responsible for ensuring customer satisfaction through efficient, accurate and timely order processing, responsive phone support, call management and email support to customers. > Merchandising. Negotiate and deal with suppliers for all conditions and term of trading. Control prices and sales margin. Analyze consumer buying patterns and predict future trends. Strategically plan and maintain appropriate inventory levels

France

> Managing media relations. Defining local media strategy. Organising media events. Drafting press kits> Managing relations with elected representatives (regional councils, consular chambers, town halls, etc.)> Mediating with local residents. Defining and deploying local communication strategy

France

> Project management (events, websites and print). Coordinating steering committees and work groups (up to ten people). Coordinating creative and technical teams. Operational monitoring of events. Producing editorial content. Monitoring budgets. Checking deliverables and qualitative reporting> Communication strategy. Communication consultancy (especially in corporate social responsability). Drafting strategic recommendations

France

> Project Management (events, websites and print). Planning, monitoring and meeting commitments. Managing the production of supports. Supervising and coordinating service providers and partners> Coordinating an in-house multi-channel editorial program (websites, print and radio). Coordinating an editorial team (almost 15 members). Producing and rewriting articles (regional in-house newspaper, specific newsletters, etc.)

France

> Organising professional sports events (broadcast on TV). Looking for financial partners and sponsors. Respecting organisational constraints linked to live broadcasting> Managing multimedia projects (vidéos, websites, podcasts)> Setting up a prospection strategy