Eric Leung

Eric Leung Email and Phone Number

Channel Performance Marketing @Meta | B2B & B2C Growth Optimization @ Meta
Eric Leung's Location
San Francisco Bay Area, United States, United States
About Eric Leung

Experienced marketing leader passionate about driving growth through innovative strategies and data-driven insights. Proven track record in developing and executing global B2C and B2B performance marketing programs, with a focus on achieving exceptional results. Skilled in optimizing campaigns, experimenting with cutting-edge technologies, and collaborating cross-functionally to deliver impactful solutions. Let's connect and explore opportunities to elevate your marketing initiatives.

Eric Leung's Current Company Details
Meta

Meta

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Channel Performance Marketing @Meta | B2B & B2C Growth Optimization
Eric Leung Work Experience Details
  • Meta
    Channel Performance Marketing Manager
    Meta Dec 2024 - Present
    Menlo Park, Ca, Us
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  • Meta
    Growth Marketing Manager
    Meta Jul 2021 - Dec 2022
    Menlo Park, Ca, Us
    Launched and scaled performance marketing campaign for Meta Fintech payment service's acquisition and lifecycle growth campaign. Strategized, planned, executed, scaled, experimented, and optimized FB & IG ads and AI targeting by leading agile cross-functional marketing team.
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  • Wells Fargo
    Digital Growth Marketing Manager (Vp) - Small Business Lending
    Wells Fargo Oct 2016 - May 2021
    San Francisco, California, Us
    Led 7 cross functional agile squads for digital transformation. Led and influenced executives, product, martech, DS, and marketing stakeholders to implement agile marketing processes to focus on growth and impact. Grew B2B digital business by >30% via guiding leaders and stakeholders to support the development of transformative performance marketing capabilities and campaign operational process improvement.
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  • Wells Fargo
    Sr. Digital Growth Marketing Manager (Vp)- Credit Card And Personal Loan Acquisition
    Wells Fargo Feb 2013 - Oct 2016
    San Francisco, California, Us
    Managed team to run Wells Fargo's Consumer Credit Card and Personal Loan digital acquisition and customer marketing business.
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  • Wells Fargo
    Sr. Digital Marketing Product Manager - Home Lending
    Wells Fargo Mar 2008 - Feb 2013
    San Francisco, California, Us
    Led the Home Equity business group in the re-invention of the Wells Fargo's real-estate lending digital strategy and customer experience.
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  • Wells Fargo
    Performance Marketing Program Manager - Home Equity
    Wells Fargo Jul 2006 - Mar 2008
    San Francisco, California, Us
    Led, strategized, developed, executed, and optimized digital performance marketing acquisition programs via Paid Search, Display, SEO, leads and internal search.
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  • Experian
    Online Media Buyer
    Experian Jan 2006 - Jun 2006
    Costa Mesa, Ca, Us
    - Established and managed a new channel of online marketing acquisition campaign for membership products and credit card.- Worked closely with product managers, web design and technology teams to drive new initiatives to achieve a 65% lift in ROI for the business.- Established, negotiated and developed key external online relationships with portals, ad networks, and other online publishers.
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  • Fastfind.Com (Acquired By Bankrate.Com)
    Marketing Manager
    Fastfind.Com (Acquired By Bankrate.Com) Mar 2004 - Jun 2005
    - Led fintech startup to developed and managed online marketing business relationships with an annual media budget of $5MM.- Developed, analyzed and optimized mortgage and education lead generation SEM campaigns.- Developed the internal affiliate marketing management system’s business and technical requirements that managed 200+ affiliates.- Developed and managed business operation processes of the startup’s annual revenue of $15MM+.

Eric Leung Education Details

  • Boston University
    Boston University
    Marketing Business Administration
  • Cornell University
    Cornell University
    Marketing Ai

Frequently Asked Questions about Eric Leung

What company does Eric Leung work for?

Eric Leung works for Meta

What is Eric Leung's role at the current company?

Eric Leung's current role is Channel Performance Marketing @Meta | B2B & B2C Growth Optimization.

What schools did Eric Leung attend?

Eric Leung attended Boston University, Cornell University.

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