Responsible for strategic market and business development in emerging vertical applications and geographic regions.

Industrial Ecosystem Screening: Developed comprehensive understanding of the IoT ecosystem by leveraging second hand data source and first hand market research.Value Proposition:Based on the understanding of the general market and the company’s competitive advantage, strategically chose target customer segment and developed value propositions accordingly.NBO Generation: Proactively generated new business opportunities worth billion chip shipment within target customer segment, by correctly understanding user needs, selecting the proper technical portfolio, and strategically presenting the solutions to the customers. Key Account Management:Managed relationship with key account stakeholders, acted as the focal point between external customers and internal organization.Project Management:Conducted solution assessment, identified critical resources, and successfully achieved on-time delivery of customer demo samples under a tight schedule, by managing both internal functional groups and external ODM. Strategic Partnership:Helped expand company product line by carrying out IP licensing deal with external technical provider, engaged in drafting and negotiating of the agreement, and introduced the new IC product to tier 1 ICT Company in China.Enterprise Management: Led the re-design and implementation of the employee performance management system to effectively raise the operational efficiency of the company.Government Relationship:Successfully led multiple government subsidy funds application, management and the passing of the final review of the jury.Closely worked with government representatives from different regions to understand local industrial incentive programs, in order to select the best place for the company’s branch office.Market Communication:Prepared high quality corporate presentation to both company executives as well as external customers and partners, and managed company’s media press activities to overseas market.

▪ Actively involved in the business opportunity development in the emerging NB-IoT market.▪ Analyzed key players by conducting market landscape research along the entire NB-IoT value chain.▪ Developed model to forecast potential unit sales of security and sensor chips by 2020 based on various cooperation models with business partners.

▪ Actively involved in the developing of five-year Rx product commercial plan in China, studied the channel structure and identified strategic distribution and promotion partners, decided the split of promotion effort between the company and its partners, and forecasted revenue and operating profit for each product.▪ Conducted desktop research and expert interview, and prepared high quality PPT for executive level.

Testing Solution Consulting Project of an Automotive IC Product▪ Led a team of three to develop production flow of a critical Automotive IC product and shortened the completion period of key performance verification milestones from 4 months to 2 months.▪ Worked closely with R&D, marketing, and external clients to understand their special verification requirements and achieved 100% compliance with ISO safety standards for automotive products.▪ Analyzed data and improved production yield from 90% to 99%, reducing cost by $1M per year.Testing Solution Consulting Project of Ethernet IC Products▪ Set the record of production flow bringing-up cycle of Ethernet ICs by reducing it from several weeks to only 2 days and got promoted due to this outstanding contribution.▪ Initiated the optimization of existing testing solutions and saved production cost by more than $10M.

▪ Co-led an outsourced Smartphone IC testing project, beat the tight production release schedule and received "Qualstar", an award given to outstanding employees.▪ Implemented new testing solutions for wireless products, significantly reduced bringing-up cycle by 90%, improved testing stability of similar products and published a paper at industrial conference.

▪ Reduced the production testing cost of a Cable Modem IC product by 50% by redesigning testing hardware, optimizing testing software and utilizing novel testing techniques.

▪ Enrolled in a one year academic training at Verigy (IC testing equipment and solution provider, Jul 2008 - Jul 2009), quickly learned new knowledge and graduated with excellent grade.