Responsible for the planning and execution of Veryable’s brand strategy across all marketing and communications channels. Leadership of the marketing team responsible for content, campaigns, and distribution with the primary goals of increasing brand awareness, customer acquisition, and revenue generation. Guidance of the day-to-day marketing content creation for written, video, email, social, website, and streaming channels. Report on the effectiveness of marketing campaigns using performance metrics and KPIs.

Reporting to the President and CEO, responsible for marketing direction, vision, and full P&L accountability for $6M marketing budget. Supervised 15 cross-functional employees across 3 departments, encompassing events/rodeos, tradeshows, all digital programs including website development, email, digital advertising and social media campaigns/channels, D2C customer service, retail stores and all branding initiatives for four distinct boot brands.• Developed and executed an integrated marketing and communications strategy to support corporate revenue goals and enhance brand awareness, delivering a 2X online sales growth rate in 2020 during COVID-19 pandemic.• Re-designed and re-branded the JustinBoots.com and TonyLama.com websites to increase awareness, traffic, and leads. Updated content with new multi-media/video, product images/features, history, and endorsee team profiles.• Created and implemented a strategy to rebrand the 142-year-old company with a more contemporary branding image resulting in cross generational appeal while maintaining the company’s history and values.• Managed all internal and third-party web design, SEO, PPC, content, social media, video, media, and press partners.

Marketing and creative professional that utilized both traditional and digital marketing channels to improve branding, positioning, sales, communications, and other marketing challenges for a broad range of clients. Proven success in the development and implementation of marketing strategy according to client’s specific objectives and budgets.

Managed a $3.5M budget and supervised a team of digital marketing, social media, communications, and graphic design professionals. Led marketing and communications, creative development, branding strategies, and advertising initiatives. Coordinated strategic initiatives, and consistently collaborated with cross-functional teams. Additionally, researched and managed outside agencies and vendors such as survey/research firms, printers, SEO/PPC/display ad agencies, PR firms, and photographers.• Grew monthly revenue from $54.5 Million to $72 Million across 14 national markets, as a result of 97% occupancy rate.• Improved SEO rankings to top 20 and BBB ratings to A+ using effective, data-driven organic and paid online marketing techniques.• Achieved consistent branding and cost savings throughout all regional markets by creating an online store for marketing and office collateral.• Improved user experience by re-organizing website design, architecture, and navigation.• Initiated corporate re-branding for collateral, signage, vehicles, and print and online advertising.

Managed $4M budget and supervised 10 cross-functional employees. Hired to re-brand the company and elevate marketing, advertising, creative services, and communication efforts for national commemorative brands.• Improved P & L by streamlining marketing and creative services, resulting in $250K annual savings.• Enhanced user experience by creating print and online collateral, website, in-school materials, and videos.• Saved $200K annually by initiating in-house photography and video production purchases and processes.• Created consistent collateral and branding style guides for all company products, services, and markets.

Managed $250K budget and supervised designers and copywriters. Marketing and creative lead for all projects from concept development to completion including brand development and strategy, advertising, graphic design, and creative services. Provided professional services including brochures, catalogs, package design, book jacket design, photo shoots, corporate identity programs, websites, video production, exhibit design/coordination, and point-of-purchase displays.• Improved website design enhancing user experience, navigation, and information architecture for various clients.• Created top-selling CD & DVD packaging designs for clients including The Richards Group, Ogilvy Mather, and Microsoft.

Managed $2.5M budget and supervised designers and Public Relations Manager. Re-branded all marketing, advertising, print collateral, packaging, trade show environments, and videos for international brands. Created award-winning collateral, online environments, trade and consumer advertising, package design, labels, point-of-sale displays/fixtures, and art direction for all photography and videos.• Developed re-branding strategies to reflect a modern and professional feel across all marketing functions, resulting in a 30% increase in sales across green grass locations.• Increased sales across all markets by implementing new style guide and product catalogs.

Managed $500K budget and supervised designers. Creative lead for all new projects from concept development through completion and participated in client meetings/presentations. Produced consumer and trade advertising, branding, package design, collateral, corporate identity, point-of-purchase displays, brochures, catalogs, and photography. Clients included PepsiCo/Frito-Lay, Sony Entertainment, Samsung, Verizon, Mary Kay Cosmetics, CompUSA, and Motorola.• Saved the company over $500K in vendor costs by coordinating all creative services in-house.• Initiated new services for clients that included setting up vendor relationships and processes for trade shows and exhibit services.

Founder and director of full-service award-winning advertising, marketing, and branding design agency. Managed $4.25M budget and oversaw designers, copywriters, web designers, and sales representatives. Clients included The Walt Disney Company, MGM Studios, Price Waterhouse Coopers, TXU, ARCO Oil, Fuddruckers, and The Richards Group.• Appointed as creative lead for Disney Times Works Studio creating logo identity, over 70 top-selling watch designs and numerous private label product initiatives for the Theme Parks and Disney Stores.• Increased sales and distribution across all markets for a multitude of clients by redesigning website navigation, information architecture and environments, product packaging, and advertising initiatives.• Expanded services to include high-end tradeshow exhibits, show services and high-end custom home theater design/manufacturing for a Fortune 500 client base.