Eric Liu

Eric Liu Email and Phone Number

Product Marketing Manager @ Dell Technologies
round rock, texas, united states
Eric Liu's Location
Taiwan, Taiwan, Province of China
About Eric Liu

Dell-Directed marketing strategy for the Dell OptiPlex product line, achieving 8% year-over-year revenue growth by pioneering market-first launches and positioning products at a premium price point. Led sustainability initiatives, contributing to the highest pNPS score on record for OptiPlex (54 points) in 2023. Led the sustaining efforts for the Optiplex product line, achieving the highest ever pNPS score of 54 points in 2023.Successfully rebalanced inventory for the 12th generation platform, reducing excess stock by $14.6 millionImplemented multipack packaging for desktops to reduce carbon footprint and enhance use of recycled materials.ASUS-Led project, ScreenPad - ZenBook Pro 15 UX580G, which is a hero product of ASUS in 2018. The different part of these two projects is that ScreenPad with software development. I'm not also taking management the project but also cooperating with software engineers. I have to enhance lots of knowledge and technology of software, dealing with many informations to communicate with engineers. Managing whole project team, to keep the product schedule on the right time. During ASUS, I was leading hero product of ASUS notebook, ZenBook Deluxe 3 UX490, which get the Taiwanese Excellent award in 2017. To be a good manager of project, it need control schedule and communicate with any other function team. And you also need to know the marketing and to fulfill what sales need at first priority.

Eric Liu's Current Company Details
Dell Technologies

Dell Technologies

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Product Marketing Manager
round rock, texas, united states
Employees:
270292
Eric Liu Work Experience Details
  • Dell Technologies
    Product Marketing Manager
    Dell Technologies Jul 2022 - Present
    Led the sustainability efforts for the Optiplex product line, achieving the highest ever pNPS score of 54 points in 2023.Successfully rebalanced inventory for the 12th generation platform, reducing excess stock by $14.6 millionImplemented multipack packaging for desktops to reduce carbon footprint and enhance use of recycled materials.
  • 華碩
    Senior Functional Manager
    華碩 Jul 2020 - Jul 2022
    台灣 臺北市
  • 華碩
    Product Manager
    華碩 Jul 2016 - Jul 2020
    Taipei City, Taiwan
    1. Product Planning: i. Led project team develop whole new dual screen laptop, ZenBook Pro Duo, 2019.ii. Brought first laptop with dual display in the world, which was ZenBook Pro 15 ScreenPad, ASUS hero product in 2018.iii. Planned ASUS ZenBook product roadmap, to make sure schedule on time, and took care of product quality.iv. Led the most powerful thin and light Ultrabook, ZenBook Deluxe 3 UX490, which was ASUS hero product in 2017. To make the most compact 14” chassis, with powerful specification, which won many prizes in 2017.2. Product Marketing:i. Planned script of product video. As a product manager, I merged technical part into marketing materials to reduce video shooting time.ii. Joined to film the product video with agency, and convinced ASUS brand ambassador, Gal Gadot, to do every video cut requirement.3. Product Development Management:i. In ScreenPad project, I was not only cooperating with hardware engineers but also software part. So that I could communicate with functional teams more quickly than other PM. I also defined specifications of applications and dealt with 3rd party company – Adobe, KKBox, and Spotify.ii. Found out every difficulties in project, and solved dilemmas by negotiating with other department with patient. Making project team to get through critical path, and to reach positive schedule.
3. Supply Chain Management:i. Led the integration of HD laptop cameras into main stream products while reducing cost by 50%.ii. Knowing details of producing lead-time. Keep supervising issues happened. To make producing successfully.4. Personal and team award:i. The best employee award in ASUS 2018, who was standing out from about 40 product managersii. Led project ScreenPad and won the best project team award in ASUS 2018.iii. Led project ScreenPad and won Best choice, iF design award, and Taiwan excellence, in 2018.iv. Led project ZenBook Deluxe 3 and won Taiwan excellence, Good design award, and iF design award in 2017.
  • Ecoreco Electric Scooter
    Intern
    Ecoreco Electric Scooter Jun 2012 - Aug 2012
    San Jose, California
    Marketing advertisement video online:Produced a 3-minute advertising video by using Stopmotion with 2 assistants to introduce product features. Mechanical structure improvement and design:Cooperated and communicated with technical engineering. Analyzed product’s stress by SolidWorks, designed next generation’s body which could bear more stress and lose more weight. Mechanical structure consultant:Provided advice to industrial designer about mechanical problems when designing body structure. Systematization maintenance process:Sort out the exploded views of the scooter, and created the maintenance manual. Digital marketing: Managed the Facebook fan page of EcoReco e-Scooter.

Eric Liu Education Details

Frequently Asked Questions about Eric Liu

What company does Eric Liu work for?

Eric Liu works for Dell Technologies

What is Eric Liu's role at the current company?

Eric Liu's current role is Product Marketing Manager.

What schools did Eric Liu attend?

Eric Liu attended National Taiwan University, National Chiao Tung University.

Who are Eric Liu's colleagues?

Eric Liu's colleagues are Antony Shin, Suparna Lala, Charles Quarles, Teresa Wu, Jingjing Sun, Hoi Kit Loai, Chris Sørum.

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